The document summarizes the toothpaste industry in India. It discusses the industry overview and growth prospects, including the growth rate and major players. It performs a Porter's Five Forces analysis which finds medium threat from new entrants, high threat from substitutes and suppliers, and high competitive rivalry. It also provides a SWOT analysis, noting strengths in market reach and costs, weaknesses in product differentiation, and opportunities in untapped markets and increased awareness of dental health.

1. Toothpaste Industry in India GROUP NO. 02 Sandita (03) Tansy (08) Deepti (09) Trupti (10) Joshua (20) Rennie (40)

2. Environmental Analysis Industry Overview Growth Prospects Porter's Five Forces Model SWOT Analysis

3. Industry Overview Growth Rate Toothpaste Sub Segment Major Players Per Capita Consumption Penetration Level

4. Growth Prospects Large Market Spending Pattern Mind Set of Consumers

5. Porter's Five Forces Analysis

6. Porter's Five Forces Analysis MEDIUM HIGH HIGH HIGH HIGH

7. SWOT Analysis of the Toothpaste Industry

8. Strengths Market Reach both for Urban and Rural Areas Low Operational Cost Availability of Raw Materials

9. Weakness Point of Parity Research & Development

10. Opportunities Untapped market Purchasing power increases Low Dentist Population ratio People being aware of dental health Penetration level Health camps

11. Threats Stiff well established competitors Threat of Substitutes

12. Thank You End of our presentation