Hindustan Unilever Limited (HUL) is the largest FMCG company in India, with a market share of 36%. It is a subsidiary of British-Dutch company Unilever. HUL has over 35 brands spanning 20 categories, including foods, beverages, cleaning agents, and personal care products. With a network of over 6 million retailers, HUL products reach more than two-thirds of Indian households. The company focuses on innovation, marketing, and rural expansion to maintain its leading position in the competitive Indian FMCG market.
Hindustan Unilever Limited Presentation.
History and background.The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.
HUL is the largest FMCG company in India.
This is a brief presentation on one of the leading FMCG companies i.e Hindustan Unilever Limited. It talks about its general overview and its comparative analysis with ITC.
Hindustan Unilever Limited Presentation.
History and background.The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.
HUL is the largest FMCG company in India.
This is a brief presentation on one of the leading FMCG companies i.e Hindustan Unilever Limited. It talks about its general overview and its comparative analysis with ITC.
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
Company Review is a topic from subject Contributors Personality Development.
Here I the company which I have taken is a famous consumer product company known as Hindustan Unilever Limited (HUL).
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During the training objective of my project was to study the market growth
Of HUL Pureit and HUL Beanstalk along with sales promotion techniques. Other than this I have organized EPP in various corporate, which include a demonstration of the product in order to increase its sales and demand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
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Tools to create, manage and publish 3D and AR in Digital Commerce.
5. ESTAB LISHED: 1933
TYPE : PUBLIC COMPANY
INDUSTRY : CONSUMER GOODS.
HEADQUARTERS : MUMBAI ,MAHARASHTRA,INDIA.
KEY PEOPLE : HARISH MANWANI(CHAIRMAN)
SANJIV MEHTA(MD & CEO )
PRODUCTS : BEVERAGES,FOODS,CLEANING AGENTS
PERSONAL CARE AND WATER PURIFIERS.
REVENUE : INR 31,425 crores (US$5.2billion) (2015-2016)
NET INCOME : 4,928 crore (US$672 million) (2015-2016)
NO. OF EMPLOYESS : 18,000 (2016)
WEBSITE : www.hul.co.in
6. Hindustan Unilever Limited (HUL) is the largest FMCG
company in India.
It is owned by the British-Dutch company “Unilever and has
about 62% majority stake in Hindustan Unilever Limited .
Its products include foods, beverages, cleaning agents and
personal care products.
It is headquartered in Mumbai, Maharashtra, India.
Hindustan Unilever Limited has over 35 brands spanning 20
distinct categories.
As per Nielsen market research data , two out of three Indians
use HUL products.
A heritage of over 80 years in India.
7. Hindustan Unilever Limited was established in 1933 as Lever
Brothers India limited by Lever Brothers.
In 1956, it became known as Hindustan Lever Limited, as a result of
a merger between Lever Brothers , Hindustan Vanaspati Mfg. Co. Ltd
and United Traders Ltd.
The company was renamed in June 2007 as Hindustan Unilever
Limited.”
8.
9. Board Of Directors
Mr. P. B. Balaji (46)
joined the Company as a
Management Trainee in
May 1993 .
Mr. Harish Manwani (62)
assumed charge as the
Non-Executive Chairman of
the Company with effect
from 1st July, 2005.
Mr. Sanjiv Mehta (56) joined the
Board of the Company in October
2013.
Mr. Pradeep Banerjee (57) joined the
Company as a Management Trainee in
1980.
10. MERGERS :
The FIRSTWHILE TATA OIL MILLS COMPANY(TOMCO) IN
1ST APRIL,1993
BROOKE BOND LIPTON INDIA LIMITED(NNIL) IN
1ST JANUARY , 1996
POND’S (INDIA) LIMITED IN, 1998
11. BROOKE BOND
LIPTON
POND’S (INDIA) LIMITED
LAKME LIMITED
MODERN FOODS
INDULEKHA OF MOSONS EXTRACTIONS PVT LTD.
12. HUL JUNE QUARTER NET PROFIT IS 11.74
BILLION RUPEES;
JUNE – QUARTER NET SALES FROM
OPERATIONS 79.88 BILLION RUPEES.
13.
14. PUSHING CONSUMER FOR MORE USAGE .
HIGHLIGHTING BENEFITS.
BIGGER, BETTER AND FASTER INNOVATIONS.
COMPELLING COMMUNICATION.
FOCUS ON RURAL AREA.
CHARM OF STARS.
15.
16.
17.
18.
19.
20.
21.
22. HUL is the marketer leader in Indian consumer products with
presence in over 20 consumer categories such as soaps, tea,
detergents and shampoos amongst others with over 700
million Indian consumers using its products.
The company has a distribution channel of 6.4 million outlets
and owns 35 major Indian brands. Its brands include :
40. • HUL is committed to operate and
grow its business in a socially
responsible way.
• Our vision is to grow our business
whilst reducing the environmental
impact of our operations and
increasing our positive social impact.
41. Providing education on health and hygiene.
Women empowerment.
Water management.
Rehabilitation of special or underprivileged children.
Care for the destitute and HIV-positive.
Rural development.
Plays activate role in natural calamities.
42. THE PROJECT SHAKTI
SWACHH AADAT
SWACHH BHARAT
HAND WASHING BEHAVIOUR
CHANGE PROGRAMME
43.
44. Hindustan Unilever Limited is a most admired FMCG company of
India.
HUL has market share of 36% in India.
Strong marketing strategies.
Touches the life of every 2 out of 3 Indians.
Deals in wide range of product.
45. Strong parentage
company
Unmatched
distribution network.
CSR
Wide range of
products.
Strong Brand Image
Innovation and R&D
strength.
Huge market
Increasing
purchasing power
New mergers and
acquisitions.
Competition from
other FMCG
companies.
Unbranded and local
products.
High cost.
Poor pricing policy.
Not focus on upper
class population.
STRENGTHS
WEAKNESSES THREATS
OPPORTUNITIES