Porter's Five Forces model is used to analyze the competitiveness of industries and determine the profitability and attractiveness of a market. The model examines five forces - the threat of new entrants, power of suppliers and buyers, threat of substitute products, and intensity of rivalry. The document analyzes Porter's Five Forces model in the context of Coca-Cola's operations in the Indian soft drink industry, where it faces competition from rivals like Pepsi and substitute beverages while negotiating with suppliers and retailers.

1. By -Traya Roy Chowdhury

2. Introduction
 Porter’s Competitive model has become the de facto
framework for industry analysis.
 It measure the competitiveness of the market deriving its
attractiveness
 It analyses to determine the company’s risk from in its
industry (current or potential)

3. The Five Forces
New Entrants
Substitute product or
service
Bargaining Powers of
Buyers
Bargaining Powers of
Suppliers
Competitive rivalry

4. Coca Cola in India
 Coca-Cola came to India in the year 1956
 The Janata Party came into the power in 1977 and
stressed that Coca-Cola should either accept the foreign
exchange act or leave the country.
 In 1993 Coca-Cola re-entered.

5. Porters Competitive Model
Soft Drink Industry, Indian Market
Potential
new entrants
Bargaining
Powers of
Suppliers
Bargaining
Powers of
Buyers
Substitute
Products
Intra industry Rivalry
SBU- Coca Cola
Tea/Ice tea
Coffee/Cold Coffee
Juices/Squash
Rivals-Pepsi
HCCBPL
Ingredient
suppliers
Local Player
Established
Company
New Startup
Health drinks
Options
Large Retailers

6. Thank you