The document provides information about Pidilite Industries Limited, an Indian adhesive manufacturing company. It discusses that the company was founded in 1959 in Mumbai and currently has over 5,500 employees. It earns total annual revenue of over $730 million. The document then gives details about the company's product portfolio, market share, distribution network, strategies and financial growth over the years.

1. FINAL SEMESTER PROJECT
ON
SUBMITTED BY :
SAKSHI JAIN

2.  PIDILITE COMPANY WAS FOUNDED IN THE YEAR “1959” BY
BALVANT PAREKH.
 IT IS AN INDIA BASED ADHESIVES MANUFACTURING
COMPANY WHICH SELLS ART METERIAL,CONSTRUCTION
CHEMICALS AND OTHER INDUSTRIAL CHEMICALS.
 IT’S HEADQUARTER IS IN ANDHERI,MUMBAI.
 CURRENTLY AROUND 5500 EMPLOYEES ARE WORKING IN THIS
COMPANY.
 THE COMPANY EARNED A TOTAL REVENUE OF
(US$730MILLION)(2015-16).

3. INDUSTRIAL SPECIALITY PRODUCTS
CONSUMER’S AND CRAFTSMAN
PRODUCT
77% OF COMPANY’S REVENUE
ADHESIVE AND SEALANTS(49%).
CONSTRUCTION AND CHEMICALS(18%).
ART MATERIALS AND OTHERS(10%).
23% OF COMPANY’S REVENUE
INDUSTRIAL ADHESIVE(7%).
INDUSTRIAL RESINS (8%).
ORGANIC PIGMENTS AND PREPARATIONS(6%).
COMPANY’S REVENUE

4. Column2,
INDUSTRIAL RESINS,
6.00%, 6%Column2, ART
METERIAL,
12.00%, 12%
Column2,
CONSTRUCTION
PAINT CHEMICALS,
10.00%, 10%
Column2,
DR.FIXIT, M SEAL
ETC., 10.00%,
10%
Column2, ADHESIVES
AND SEALANTS,
50.00%, 50%
Column2,
ORGANIC
PIGMEDNT AND
PREPARATION,
6.00%, 6%
Column2,
INDUSTRIAL
ADHESIVES, 6.00%,
6%
INDUSTRIAL
RESINS
ART METERIAL
CONSTRUCTION
PAINT
CHEMICALS
DR.FIXIT, M SEAL
ETC.
ADHESIVES AND
SEALANTS
ORGANIC
PIGMEDNT AND
PREPARATION
INDUSTRIAL
ADHESIVES

5. 0
1000
2000
3000
4000
5000
6000
7000
2014-15 2015-16 2016-17 2017-18 2018-19
4658
5035
5270
5446
6048
AMOUNT
GROSS SALES OVER THE YEARS

6. PRODUCT
 FEVICOL
 FEVIKWIK
 FIXIT
 PAINT AND WOOD FINISHES.
 FABRIC CARE
 STATIONARY AND ART METERIAL
 SEALANTS AND ADHESIVES
 INDUSTRIAL RESINS
 PIGMENT POWDERS
 LEATHER CHEMICALS
PRICE
 50% OF ITS TOTAL REVENUE COMES
FROM M-SEAL AND FEVICOL.
 MANUFACTURING COST IS HEAVILY
HEAVILY DEPEDENT ON FLUCTUATING
PRICE OF PETRILIUM AND CRUDE OIL.
 THE COMPANY FOCUSES ON
PENETRATION PRICING.
 THE COMPANY ALSO IMPLEMENT
COMPETITUVE PRICING STRETEGY TO
DEAL WITH PRODUCT PRICES OF
RIVAL BRANDS.
MARKETING MIX

7.  IT HAS SPREAD ITS NETWORK IN EVERY
NOOK AND CORNER OF INDIA
INCLUDING HIMACHAL
PRADESH,GUJRAT AND MAHARASTRA.
 OPENED INTERNATIONAL OPERATIONS
AT MIDDLE-EAST AND BRAZIL.
 HAVE MANUFACTURING PLANT AT
UAE,THAILAND, EGYPT AND
BAGLADESH
 LAUNCH CAMPIAGNS IN
ELECTRONIC AND PRINT MEDIA.
 IT ALSO ADVERTISES VIA. SOCIAL
MEDIA PLATFORMS LIKE ITS OWN
WEBSITE, FACEBOOK, TWITTER
AND YOUTUBE.
 PIDILITE IS AWARE OF THE OF THE
IMPACT OF A CELEBRATY
ENDORSEMENT ON THE MI NDSET
OF COMMON MASSES.
PLACE
PROMOTI
ON
CONTD.

8. PRODUCT PORTFOLIO
 DR. FIXIT
 FEVICOL
 FEVI KWIK
 FEVI STICK
 TERMINATOR
 M-SEAL
 STEEL GRIP
 RANGEELA
 MOTOMAX
 ROFF
 FEVICRYL
 FINE ART
 CHEETAH
GLUE

9. COMPETITIVE RIVALRY LOW
1) Limited category from
multinationals.
2) Small regional players
and unorganized retail
sectors.
THREATS OF RIVALRY
LOW
1) Low capital investment
2) Pidilite nullified threat
through acquisitions.
THREAT OF NEW
ENTRANTS LOW
1) Strong Equity.
2) High focus on R&D
BARGAINING POWER
OF CUSTOMERS LOW
No substitutes
BARGAINING POWER
OF SUPPLIERS MEDIUM
30-35% MATERIAL
IMPORTED
PORTERS FIVE FORCE

10. SWOT ANALYSIS
 Differentiated
products.
 Strong brand
equity.
 Smart advertising
and promotions.
 Relevant
acquisitions.
 Educating decision
makers.
 Raw material
dependent on crude
oil price.
 Weak international
business process.
 High warehouse
cost for imported
resins with special
storage
requirements.
 Premium rates.
 Manpower
utilization.
 Growth rates in the
market.
 Service oriented
industry.
 Weakness in INR.
 Entry of players in
water proofing
space.
STRENGTHS WEAKNESS OPPORTUNITIES THREATS

11. I
N
T
R
O
D
U
C
T
I
O
N
G
R
O
W
T
H
M
A
T
U
R
I
T
Y
D
E
C
L
I
N
E
PRODUCT LIFE CYCLE OF PIDILITE

12. FACTORY:MAHARASHTRA
MOTHER GODOWN
KANPUR(COMPANY
DEPOT)
GAZIABAD(C&F
AGENT)
WSS(42) WSS(42)
RETAILER RETAILER RETAILER RETAILER
DISTRIBUTION AND
TRANSPORTATION
SYSTEM

13.  FEVIKWIK WAS LAUNCHED BY TH COMPANY IN THE YEAR 1985.
 THIS PRODUCT HAS SUPERFAST DRYING FEATURE AND EXTREMLY
WHEN USED.
 TODAY FEVIKWIK IS INDIA’S LEADING ADHESIVES BRAND.
 IT IS AVAILABLE IN VARIETY OF PACK SIZES.
PRODUCT INFORMATION (FEVIKWIK)

14. WEAKNESS
•SEVERAL ISSUES OCCURRED DUE TO
STRONG ADHESIVE ACTION,
RESULTING IN SKIN PROBLEMS AND
INABILITY TO BIND METERIALS.
STRENGTHS
• IT HAS SUPERFAST DRYING FEATURE.
• IT IS INDIA’S LEADING ADHESIVES
BRAND.
OPPORTUNITIES
• INTERECTIVE SESSIONS WITH
CUSTOMERS FOR PROMOTION OF
FEVIKWIK.
• TIE-UPS WITH KIRANA AND
STATIONARY STORES.
THREATS
• FEW LOCAL AND REGIONAL
COMPETITORS SPECIALLY IN
NORTHERN AND EASTERN PARTS
OF INDIA.
• MANUFACTUING COSTS
INCREASES DUE TO INFLATION
SWOT ANALYSIS OF FEWIKWIK

15.  Net sales at rs.2,006 CR grew BY 10% OVER THE SAME QUARTER LAST YEAR.
 EBITDA before non-operating income stood at rs.444cr and grew by 16% over the same.
 Profit after tax at rs.294 cr grew by 22% over the same quarter last year.

16. 10340
12698
16002
19009
22190
25239
28250
31567
0
5000
10000
15000
20000
25000
30000
35000
2011-2012 2012-2013 2013-2014 2014-2915 2015-2016 2016-2017 2017-2018 2018-2019
AMOUNTOFGROWTH
YEARS
GROWTH IN RESERVES AND SURPLUS