Nedra Kline Weinreich
Weinreich Communications
Presentation
California Assn of Hospitals and Health Systems
Healthcare Volunteer Leadership Conference
February 23, 2011
www.social-marketing.com
Nedra Kline Weinreich
Weinreich Communications
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
August 9, 2011
http://www.social-marketing.com
weinreich@social-marketing.com
@Nedra
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
71% of adults online use Facebook, and 52% of Internet users regularly log onto at least two social networks. Why are adults using social networks, and how should brands leverage this interest to develop loyal customers? Learn why social network users follow, fan, and interact with brands, what you need to know to engage them, and some of the best practices in several focused service industries.
Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Harness the power of Location Based Marketing and Geosocialand mobile appsDebra Askanase
What does it mean if people “check into” your business online? It means they love you! Location-Based Marketing (LBM) with Geosocial apps is the term for marketing your business using mobile location apps such as Foursquare, SVNGR, Yelp, and Foodspotting. In this workshop, we’ll review the major geosocial mobile applications, smartphone purchase decisions, usage and trends, and and how businesses are harnessing the power of users that love you enough to share it to their social networks.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Nedra Kline Weinreich
Weinreich Communications
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
August 9, 2011
http://www.social-marketing.com
weinreich@social-marketing.com
@Nedra
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
71% of adults online use Facebook, and 52% of Internet users regularly log onto at least two social networks. Why are adults using social networks, and how should brands leverage this interest to develop loyal customers? Learn why social network users follow, fan, and interact with brands, what you need to know to engage them, and some of the best practices in several focused service industries.
Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Harness the power of Location Based Marketing and Geosocialand mobile appsDebra Askanase
What does it mean if people “check into” your business online? It means they love you! Location-Based Marketing (LBM) with Geosocial apps is the term for marketing your business using mobile location apps such as Foursquare, SVNGR, Yelp, and Foodspotting. In this workshop, we’ll review the major geosocial mobile applications, smartphone purchase decisions, usage and trends, and and how businesses are harnessing the power of users that love you enough to share it to their social networks.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
How to Use Social Media as a Female LegislatorLeslie Bradshaw
This is a presentation that I developed for the National Foundation for Women Legislators. The goal is for their members to be able to use social media to engage their constituents, manage their personal brands and extend their campaigns.
Based on my work in the private and public sector, as well as personal projects and volunteer work, this is a collection of "best practices," stats and "big ideas" for how to use social media as an elected female (and, of course, these lessons apply more broadly as well).
Girl power!
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
Slides from presentation to the University of East Anglia (UEA) Graduates Network on using Social media for career development, delivered at the Dog House, Norwich on Tuesday 22nd February 2011.
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
Kick-off presentation for Nonprofit Social Media Training Boot Camp
Resources:
- "The Networked Nonprofit"
- "Good To Great"
- "Naked Conversations"
- "Putting the Public Back in PR"
- "Twitterville"
- "Crush It"
Nedra Kline Weinreich
Weinreich Communications
Pre-conference Workshop at the National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 7, 2012
Nedra Kline Weinreich
Weinreich Communications
Hands-On Social Media Strategy
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
How to Use Social Media as a Female LegislatorLeslie Bradshaw
This is a presentation that I developed for the National Foundation for Women Legislators. The goal is for their members to be able to use social media to engage their constituents, manage their personal brands and extend their campaigns.
Based on my work in the private and public sector, as well as personal projects and volunteer work, this is a collection of "best practices," stats and "big ideas" for how to use social media as an elected female (and, of course, these lessons apply more broadly as well).
Girl power!
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
Slides from presentation to the University of East Anglia (UEA) Graduates Network on using Social media for career development, delivered at the Dog House, Norwich on Tuesday 22nd February 2011.
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
Kick-off presentation for Nonprofit Social Media Training Boot Camp
Resources:
- "The Networked Nonprofit"
- "Good To Great"
- "Naked Conversations"
- "Putting the Public Back in PR"
- "Twitterville"
- "Crush It"
Nedra Kline Weinreich
Weinreich Communications
Pre-conference Workshop at the National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 7, 2012
Nedra Kline Weinreich
Weinreich Communications
Hands-On Social Media Strategy
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
Presentation given to academic/medical researchers on behalf of the Hartford Foundation to illustrate how social media can assist in their professional development.
Nedra Weinreich
Weinreich Communications
http://www.social-marketing.com
weinreich@social-marketing.com
Twitter @Nedra
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Using Social Media for Good: Mental Health, Suicide Prevention and BeyondNedra Kline Weinreich
Nedra Kline Weinreich
Entertainment Industries Council, Inc.
Presented at the Journalism Association of Community Colleges Conference at Cal State Fullerton
October 11, 2013
I gave this presentation to Jeff Bieber's American University COMM 567 class (which is focused on "Communications and Social Change"). The class is in the progress of mapping out a sexual assault awareness/prevention campaign targeted to the American University campus and is having a variety of guest speakers join them on their journey. As someone always interested and previously very active with this issue, the experience could have not been more meaningful. Social Media is absolutely a tool in the tool belt for Social Change.
Elliot Greenberger led a session on social media for local students interested in global philanthropy and activism for the Chicago Global Donors Network.
Everyday you post status updates on Facebook, watch YouTube videos, and read your favorite blogs. But beyond personal entertainment, Facebook, YouTube, and blogs can become crucial tools that help you raise money and awareness for the global issue you care about most. In this session, we will cover the fundamentals of the web and show you how you can create a web strategy that actually works for your organization or cause. Using real world examples from organizations like Charity:Water and others, this session will give you the tools and framework necessary to creating a better world with online technology.
Social Media Branding and Engagement for Nonprofit Arts OrganizationsDebra Askanase
A comprehensive overview of social media for the nonprofit arts organization. This presentation introduces the topics of listening, social media strategy, online fundraising and key social media platforms. The slideshow also offers screenshots of performing arts organizations who blog, utilize Twitter, upload photos and share video, and use Facebook.
The GlobeMed Global Health Summit brings together university students from across the country for three days of intensive lectures and workshops with global health leaders to advance the movement for social justice and global health equity. See3's Communications Manager Elliot Greenberger will be leading a workshop called "Social Media for Global Health".
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
Demystifying Web 2.0 Tools for VolCom Groups:Beth Kanter
You may have heard the words, but what do they really mean for nonprofit organizations? This session introduces the concepts and tools behind the next generation of internet technologies or what has been dubbed "Web.20" or "Social Media." We�ll do some live demos of these tools, discuss their potential to enhance our work, along with some of the concerns they raise.
You�ll come away with a basic understanding of and context for the words that are buzzing around us, along with references for continued exploration.
Beth Kanter and David Wilcox
Social Media 101: Online Communication as Stakeholder EngagementifPeople
You've heard the hype, but do you know what exactly "Web 2.0" and "social media" refer to, and more importantly, how they can help your organization? This introductory workshop is designed to help you understand the implications of social media for your organization's communications strategy and gain confidence in navigating the language and tools of the modern online experience. Presentation delivered as part of the "Social Media 101" training in Atlanta at the Georgia Center for Nonprofits (GCN) as part of their series on social media trainings (see www.ifpeople.net/learn ).
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
Presentation given at the Strategic Internal Communications Conference in Chicago on March 15th, 2011 by Sandra Fathi. Presentation discusses effective uses and strategies for incorporating social media in internal communications initiatives
Similar to Tools and Tactics for Engaging Your Supporters with Social Media (20)
Transforming Media Messaging About Mental Illness Through News, Entertainment...Nedra Kline Weinreich
Presentation by Nedra Kline Weinreich
Weinreich Communications / Entertainment Industries Council
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
Building a Social Media Strategy for Suicide Prevention: Guidelines for Effec...Nedra Kline Weinreich
Presentation at American Association of Suicidology Conference
April 10, 2014
Nedra Kline Weinreich
TEAM Up (Tools for Entertainment and Media) Project
Entertainment Industries Council
http://www.eiconline.org/teamup
Transmedia Storytelling for Mental Health Discrimination Reduction and Socia...Nedra Kline Weinreich
Presentation at YTH Live Conference
April 7, 2014, San Francisco, CA
Nedra Kline Weinreich
President, Weinreich Communications
www.social-marketing.com
Transmedia Storytelling for Health: An Integrated Behavior Change ModelNedra Kline Weinreich
Nedra Kline Weinreich
Weinreich Communications
Downloadable poster presented at the National Conference on Health Communication, Marketing and Media (August 21, 2013)
Nedra Weinreich's talk from the Inspiration Shop session at the National Conference on Health Communication, Marketing and Media (August 21, 2013).
The format was a 5 minute presentation consisting of 10 slides, with 30 seconds per slide.
Presentation at DIY Days, Los Angeles, CA, October 28, 2011
Nedra Kline Weinreich
Weinreich Communications
www.social-marketing.com
weinreich@social-marketing.com
@Nedra
Nedra Kline Weinreich
Weinreich Communications
Presented at the National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 11, 2011
http://www.social-marketing.com
weinreich@social-marketing.com
@Nedra
Attracting and Retaining Teens on a Health-Focused Online Social Network: Wha...Nedra Kline Weinreich
Nedra Kline Weinreich
Weinreich Communications
Presented at the National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 9, 2011
http://www.social-marketing.com
weinreich@social-marketing.com
@Nedra
Teen2Xtreme: Using Social Media to Improve Adolescents' Health LiteracyNedra Kline Weinreich
Presentation at CDC's National Conference on Health Communication, Marketing and Media 2010
Atlanta, GA
August 17, 2010
Contact:
Nedra Weinreich
Weinreich Communications
www.social-marketing.com
weinreich@social-marketing.com
Nedra Kline Weinreich
Weinreich Communications
Presentation
California Assn of Hospitals and Health Systems
Healthcare Volunteer Leadership Conference
March 17, 2010
www.social-marketing.com
Created by Nedra Kline Weinreich
Weinreich Communications
www.social-marketing.com
Worksheet based on concepts from the Design With Intent Toolkit v.0.9 by Dan Lockton, David Harrison and Neville A. Stanton
Download the toolkit here: www.designwithintent.co.uk
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
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The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
Acute scrotum is a general term referring to an emergency condition affecting the contents or the wall of the scrotum.
There are a number of conditions that present acutely, predominantly with pain and/or swelling
A careful and detailed history and examination, and in some cases, investigations allow differentiation between these diagnoses. A prompt diagnosis is essential as the patient may require urgent surgical intervention
Testicular torsion refers to twisting of the spermatic cord, causing ischaemia of the testicle.
Testicular torsion results from inadequate fixation of the testis to the tunica vaginalis producing ischemia from reduced arterial inflow and venous outflow obstruction.
The prevalence of testicular torsion in adult patients hospitalized with acute scrotal pain is approximately 25 to 50 percent
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
18. Social Media Tools Photo: http://www.flickr.com/photos/somemixedstuff/839984821/
19. Choosing Your Tools Tool Audience Why They Use It What to Give Them Blog Peers, people interested in your hospital Learn more about the topic, get your perspective In-depth analysis, updates, insights Twitter People who want info/networking/ stimulation Meet interesting people, build relationships, news Provide value, give interesting things they can share Facebook People who want to be social with friends and family Keep in touch, express brand/cause affiliations Show their family/friends what they care about LinkedIn Professionals - colleagues in same field Professional networking, info sharing Help them do their jobs better, answer Qs YouTube People who want to see/experience the topic Entertainment, learning, visualization Stories of patients, staff, programs
42. Social Currency Photo used with permission: http://www.flickr.com/photos/gremlins666/2634168886
43. “… It’s only our own reactions that we have any kind of control over... I cannot stop other people from doing what they want to do. There is no control of others. I wonder how many people realize that.” -Geoff Livingston Photo: http://www.flickr.com/photos/flyzipper/132685095/
44. Be Relevant Photo: http://www.flickr.com/photos/brewedfreshdaily89/2824125234/
45. Engage in Two-Way Conversation Photo: http://www.flickr.com/photos/gw1/2666052624/
46.
47. Find Your Fans Photo: http://www.flickr.com/photos/lafleur/1350302133/
• Once you are aware of the conversations that are taking place, you can then find ways of joining the conversation. • If people are asking questions about H1N1, provide answers or share resources. • If people are concerned about H1N1 in your community, invite them to join your collaboratory or to follow you via social media to stay informed.
• Before you start thinking about whether you are going to use Facebook or Twitter or blogs… • You need to start with a strategy. All the decisions you make need to be based on a strategy you map out before you jump in.
• The first question to ask is “What are your goals?” • What is it you are trying to accomplish with your collaboratory’s activities, and how can social media help you reach them?
• Next, think about who exactly you want to reach through your activities. • Do you want to use social media primarily for coordination among the collaboratory members, or for community outreach? • Are these audiences using social media? Which tools do they use? • What kinds of information or engagement do they want and need to help them with H1N1 preparedness?
• Now you can decide which social media tools make the most sense, based on your goals and your audience. • We’ll talk about some of the options in a moment.
Uses How it Works Anatomy of a Tweet What to Tweet Who to Follow How to Get Followers Tools
• The next step after creating your strategy and setting up your social media tools is to listen. Listen using various social media tools to see what people are talking about, where they are talking about it and who is doing the talking. • This will help you decide where strategically to focus your energies.
• Social media monitoring is a way to listen to what people are saying online about the topics you’re interested in. This information may be found in blog posts, social networks, Twitter, and other Web sites. Many free tools are available online to help you monitor for the keywords of your choice. You can set up a simple system that you just need to check periodically as part of your regular routine. An RSS Feed Reader puts everything in one place and brings everything that’s new right to you.