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Social Media Overview
Social media is about people interacting with other people via communication technology. It has become a major way for people and businesses to interact online. For businesses, social media allows them to advertise, provide customer service, and conduct research by interacting with customers and other businesses in online forums and networks. It is important for businesses to engage authentically in social media by listening to what customers say and responding in a truthful, collaborative way. A good approach is to start by understanding your goals, finding where your audience interacts online, engaging in respectful dialogue, and measuring the results both qualitatively and quantitatively.
