The document summarizes the professional experience and qualifications of Tom D. Story, who is seeking a new role in sales, business development, or country management. He has 21 years of international experience in these areas, including as a regional sales director and country manager. He has a track record of exceeding sales targets and improving customer satisfaction metrics through strategic planning, consultative selling techniques, and building high-performing teams.

1. RESULT ORIENTED INTERNATIONAL SALES & SERVICE LEADER
ACTIVELY SEARCHING FOR A CHALLENGING NEW ROLE AS
REGIONAL SALES & MARKETING, COUNTRY MANAGER, BUSINESS
DEVELOPMENT, SERVICE SALES OR PROFESSIONAL/MANAGED
SERVICES.

2. Dear Reader,
If you are looking for a hands-on sales, business development, or country manager you have found
your CANDIDATE.
My experience taught me that sales practices and methodologies used today focus their success on
selling the benefits of their products or solutions. However, these reasons are not compelling
enough to be successful without the addition of a well-developed economic value proposition that is
unique for each customer. I have extensive knowledge of local and international markets and
significant experience driving expansion and training top-performing teams in economic value
proposition.
With a broad business and technical skill set and a demonstrated record of success, I am confident
in my ability to shape and achieve the strategic goals of your company. My roles in the past ranged
from country manager, regional sales director for EMEA, international business development,
professional and managed services, and technical and software engineering responsibilities.
I look forward to an opportunity to meet and discuss further how my skills can be an asset to your
organization. Thank you for your consideration.
Tom D. Story, MBA

3. • Sales with full P&L responsibility in a local (Iberia) and international (WW, EMEA) markets.
• Excellent account management & development, team sales leadership and development through the TMC
model (Teamwork, Motivation and Communication), change management, and territory planning.
• Expert in transforming low value service based business to a high value consulting business with a strong
project management and customer management focus.
• Highly numerate with a keen understanding of profit drivers, financial control and improving KPIs:
revenues, margins, customer satisfaction, forecasting & budget management, and workforce plans.
• Accustomed to lead change and produce results with a record of accomplishment in addressing complex
and difficult delivery challenges.
Excel in both start-up and large international environments. Stand out from peers in optimizing relationships
with the partner ecosystem and facilitating effective communication that enhances capabilities.

4. Academic Qualification Soft Skills
Post graduate Master in IT Resource Management
Graduate Business School, Westminster College SLC, USA Advanced Communications
MBA: Master in Business Administration (MBA) Negotiation
Graduate Business School, Westminster College SLC, USA
BSCS: Bachelor of Science in Computer Science Time Management
Faculty of Engineering, University of Utah, SLC, USA
Presentation techniques
Professional Training Value Add Selling
MSIB: Managerial Skill for International Business Program
INSEAD Business School, Fontainebleau, France
Team Building & Coaching
MPSA: Managing Partnerships and Strategic Alliances Program Sales Organizations and Structures
INSEAD Business School, Fontainebleau, France
APMP: Association of Project Management Professional Channels I,II,III
APM, London UK
Financials for Management
Leadership and Executive track
Motorola University, UK
Problem Solving in a Business Environment.
Customer Management, Ethics

5. Sales Director/Managing Director, Spain & Portugal Aug 2011 - Aug 2012
Fast Lane Consulting & Training Services
Regional Business Manager, Southern Europe June 2009 - April 2012
Hewlett-Packard ( HP Networking)
Regional Sales Director, EMEA June 2005 - Nov. 2008
Motorola EMB
Country Manager, Iberia Nov. 1999 - Mar. 2005
Stratus Technologies
AMERICAN STORES IT SERVICES - IT Infrastructure 1994 - 1999
UNISYS, USD - Network/OS Engineering 1991 - 1994

6. I will reduce your operations costs by negotiating better deals with your vendors and selling
through value not price.
I will increase your revenues and profitability by teaching consultative selling techniques to
your sales staff, and by establishing relationships with key power decision makers in your
target market.
I will create a teamwork environment based on “TEAMWORK, MOTIVATION and
COMMUNICATION” techniques and “INTERITY”
I will bring Positive Attitude, Self Assurance and NEW IDEAS to the TABLE.
I will bring a strong leadership into your team with hard work, measurable goals and a fun
working environment.
Leading during uncertain times requires new qualities:
• Extraordinary communications skills
• Ability to influence and ignite change
• Integrity sprinkled with lots of optimism

7. • 21% over yearly target up to $90M
• Sales & Marketing Strategy and program implementation with a 3 year projections of $15M
• Customer Satisfaction Targets: 4.85/5.0 (4.69 target)
• Forecast Quality Metric (YoY): 97%, 97.5%, 98%
• Implemented forecasting tools, deals desk process, and sales methodologies
• Three-Five year business plan development and approval by Sr. management (CEO)
• Yearly sales awards for overachieving quotas from team
WOULD LOVE TO HAVE A PERSONAL INTERVIEW TO GO OVER additional YoY
DELIVERABLES, ACCOMPLISHMENTS, AND PROFESSIONAL ATTAINMENTS.
E-mail: tstory@telefonica.net
Mob: +34649248068
Fixed: +34 918793457
A business has to be involving, it has to be fun, and it has to exercise
your creative instincts. – Richard Branson