1. mx.linkedin.com/in/AdolfoEspinosaRamirez Adolfo Espinosa Ramírez, Resume January 2016.
Adolfo Espinosa Ramírez Mobile (+52) 1 55 5416-3638
Naucalpan Edo. de México adoltown@hotmail.com adolfo.espinosaramirez@outlook.com
SUMMARY
Executive with successful Business, Sales and People management experience with accountability over multi-
million dollar businesses. Demonstrated effectiveness developing, negotiating, closing and managing information
technology (I/T) related projects to ensure project profitability and customer satisfaction. Sharp analytical and
conceptually skilled with an ability to define and solve complex business and technical problems, extensive hands
on experience in business development, account management, contract negotiation with successful professional
track with people development, P&L, and customer satisfaction responsibility.
PROFESSIONAL EXPERIENCE
Thomson Reuters, North Latam 2014 Nov - Current
Financial& Risk Business Director
Hired to manage Thomson Reuters Financial Business for North Latam Region, including Sales, Operations HR,
and P&L. Developed and implemented strategies for growth, improved business profitability, developed a high
performance culture, and positioned Thomson Reuters as the leading provider of services for professional and
corporate customers. Currently managing a 36MUSD business in North Latam with 60+ professionals.
 Successfully developed a high performance sales and retention organization
 Achieved 9%YoY growth implementing a competitive approach
 Improved long term business profitability and increased customer loyalty 92% in a multinational and highly
competitive environment
SAS México 2013 Oct – 2014 Nov
Financial Services and Telecom & Media Sales Director
Responsible for SAS's achievement of strategic objective and total customer portfolio management, Implemented
sales and marketing strategy within the North LA region of the Financial Services and Telco&Media Business Unit.
 Developed a new sales organization with a high performance culture
 Led and orchestrated sales campaigns with sales, presales, professional services and customer care,
achieving market share growth 12%
 Drove competitive approach to achieve which resulted in market penetration and sales boost in the very
short term while aligning the strategy to reach long term business profitability and customer loyalty.
Microsoft Mexico 2001 Oct – 2013 Set
Financial Services Industry, Enterprise Sales Director 2009 – 2013
Led a team of 10+ sales professionals to drive a predictable, healthy and high growing business, responsible for
driving revenue results in sales, relationship and services at executive levels at enterprise customers.
 Successfully integrated and led a high performance team, realigned strategies and orchestrated efforts
with cross functional teams and individuals exceeding business goals and delivering a well-balanced
business scorecard. FY10, FY11, FY12, FY13
 Top attainment, 2010-2013 CAGR YoY 13%
Major Accounts Manager, (Banorte, Santander, Scotiabank, among others) 2007 – 2009
Corporate Accounts Manager, (Banxico, CNBV, Banobras, CPM, BBajio, among others) 2002 – 2007
In charge of leading cross functional teams to plan, and execute sales campaigns into Financial Sector Customers,
drove complete sales cycle for the territory, from strategy, developing key account relationships, sales
engagements, contract negotiations and customer relationship.

2. mx.linkedin.com/in/AdolfoEspinosaRamirez Adolfo Espinosa Ramírez, Resume January 2016.
Led the team that boosted sales above 37% CAGR YoY, exceeding sales quotas consistently and every key metric
of the company during my tenure, - consistently developing key people skills.
FY05 Dev tools sales LATAM Contest winner 147% quota att.
FY06 CSI Award Winner 135% Quota Att.
FY07 CSI, Premiere penetration contest and CPE top performer, 127% Quota FY09
SER Club 09 105% Quota Att.
Collaboration Solutions Manager 2001 - 2002
Developed collaboration solutions business plan, executed sales campaigns to drove strategic products revenue
in the enterprise segment. Sales activities included identifying customers’ business needs, qualifying opportunities,
coordinating internal areas and partners to present proposals and drive the opportunities to the close phase.
 Recognized with “Beating Competition 2002 Award”
 Achieved 98% over a 64 MUSD target, and drove additional non-desktop revenue
SIEBEL Systems Mexico District Manager 2000 Dec - 2001 Apr
In charge of marketing and selling Siebel’s CRM “Customer Relationship Management” solution managing
Banking and Insurance territory target accounts; coordinating activities among internal teams, business partners
and alliances to develop new accounts.
J.D.Edwards, Mexico 1998 Jun – 2000 Dec
Sr. Account Executive
In charge of selling ERP Solutions to Consumer and Pharmaceutical prospects, while maintaining 15 major current
accounts (Installed Base). Sold nine new accounts in the corporate segment, developed relationships with
customer’s executives, coordinated activities with business partners and hardware vendors and successfully
negotiated contracts.
IBM Mexico Apr 1997 – Jun 1998
Global Services Division Sales Manager
Accountable for the overall commercial strategy and execution for the IGN´s major outsourcing deals. Managed
opportunities and all proposals (lead generation, opportunity qualification, business and technical analysis,
proposal development and contract negotiations) with a business value approach to allow customers enhance
their competitive position in their respective markets. Actively participated in the elaboration and implementation
of IGN-Mexico business plan, and successfully managed outsourcing engagements along with my team with a
total contract value over $60 MUSD.
Electronic Data Systems EDS Mexico Jan 1990 – 1997 Apr
Account Manager
Successfully participated in major outsourcing and consulting deals as project manager and account executive,
with customer satisfaction, people development and project P&L responsibility. Gained experience in project sizing
and pricing strategies, achieved financial and project management expertise and developed extensive customer
relations skills Also developed consultative selling skills and abilities by participating in selling projects for more
than five MUSD and renegotiating contracts as required.
Softtek, Mexico City, México 1989 - 1989
Systems Analyst and Programmer
Calzados Profesionales, Mexico City 1996 - 1998
I/T (Independent) Consultant
ACADEMIC BACKGROUND
Master of Business Administration - General Management Specialty, June 2001, Instituto Tecnológico
Autónomo de México ITAM, Mexico City
Bachelor of Computer Systems Engineering, Dec. 1989. Instituto Tecnológico y de Estudios Superiores de
Monterrey ITESM. Mexico City.