The Sales Formula provides outsourced sales and marketing services to help companies increase their sales through a structured and customized program. They analyze a client's needs and goals and develop a plan to address gaps in their sales and marketing efforts. Key aspects of their method include conducting needs analyses, creating plans and proposals, executing campaigns, and regularly reporting, reviewing, and making adjustments based on results. Their goal is to generate sales for clients using their expertise, without clients needing to invest in internal resources. A variety of consulting, project management, and marketing services are offered.