R&B music originated in the 1940s as a genre of popular African American music that blended jazz and blues. It was first referred to as "Rhythm and Blues" in the late 1940s when African Americans migrated to northern cities and developed new music markets. Typical R&B music audiences are African American males and females ages 14-25. Common conventions in R&B music videos include female artists wearing minimal clothing and male artists being shirtless, as well as tattoos, jewelry, expensive cars, dramatic makeup, and suggestive dancing used to convey sexuality and attract audiences.

1. RESEARCH IN TO RNB
MUSIC
By Emee

2. WHAT IS RNB?
 It is the music of Rhythm and Blues, often abbreviated to
R&B or RnB. RNB is a genre of popular African-American music
that originated in the 1940s. This genre is sang by thousands of
singers across the world for example- Eminem, who is from the USA
and Taio Cruz who is a singer from UK.

3. H I S T O R Y O F R & B
• The term Rhythm and Blues (R&B) was first used by a music
journalist Jerry Wexler on the Billboard magazine in the
late1940s.
• The African American migrated to the cities of Chicago
,Detroit and New York where they created a new market for
Jazz and Blues and related Genres of music. This was either
performed alone or in small group.
• The precursors of rhythm and blues came from jazz and blues.
• In the late 1940s, RCA Victor was marketing black music under
the name "Blues and Rhythm” thus Jerry Wexlar used it on the
magazine.

4. RNB MUSIC AUDIENCE
 RnB music are targeted at audience of age 14-25 Black/African
American. The music is targeted at female audience, this is because of
the lyrics in the artists songs which are about heart break, love and having
fun which the young female audience can relate to. Moreover, it is mostly
targeted at male audience as well because the female RNB artists wear
minimal clothing that attracts them, and the male RnB artists tend to be
half naked in their music video, thus appealing female audience.

5. CODES AND CONVENTIONS OF
R&B MUSIC
 In the music video, female artists wears minimal clothing and male are topless. They
tend to have tattoos and jewelleries, big earrings for women and for me big chains
around their neck, as well as have an expensive car in their music video.
 Women wears dramatic make up and do hair that makes them look sophisticated. The
women also wears heels.
 Both male and female artists are represented as sexy and attractive which is convey
through the clothing they wear.
 The slow music videos contains sepia or black & white background whereas the fast
paced RnB music videos contains bright colors. This enhances the mood of the
music and its lyrics.