The document provides information on 20 music videos including their name, artist, genre, type, purpose and inspiration. The types include performance, narrative, conceptual and illustrations. Purposes are generally to promote the artist or album. Inspiration comes from themes like narratives, animation, and camera techniques. The overall conclusion is that conceptual videos appeal most and are common for genres like pop, house and mainstream artists.

2. Rack City
• Name Of Video -Rack City
• Artist - Tyga
• Genre - Hip Hop
• Type Of Video -Performance / Narrative
• Purpose -Promote lifestyle of a “gangster”.
• Inspiration - The mixture of performance as well as a
narrative storyline which promotes and supports what
type of lifestyle the artist aspires to be. This video as
oppose to english rap artists show a contrast between
the two different thug culture.

3. Way Too Much
• Name Of Video -Way Too Much
• Artist - Fekky Ft Skepta
• Genre - Grime
• Type Of Video - Performance
• Purpose -Promote group ‘BBK’ as well as individual
artists.
• Inspiration - Artists clothing to promote synergies which
relate to the group known as BBK. Camera work towards
performance parts of the clips were appealing as it was
constantly moving which avoids the viewers from
switching off.

4. Somebody That I Use To
Know
• Name Of Video -Somebody That I Use To Know
• Artist - Gotye Ft Kimbra
• Genre - Indie Pop
• Type Of Video - Conceptual/Performance
• Purpose -Promote Artists in an artistic way.
• Inspiration -Use of Abstract colours and images to
create a conceptual theme.

5. Cry Me A River
• Name Of Video - Cry Me A River
• Artist - Justin Timberlake
• Genre - Pop
• Type Of Video - Narrative/Performance
• Purpose - Promote Artist/Album. Send out a message as
it is very narrative.
• Inspiration - Not just a standard music video, the music
cuts and a short movie clip starts.

6. Strawberry Kisses
• Name Of Video - Strawberry Kisses
• Artist - Nikki Webster
• Genre - Pop
• Type Of Video - Performance
• Purpose - Promote Artists
• Inspiration - Use of green screen throughout.

7. Shut Up
• Name Of Video - Shut up
• Artist - Stormzy
• Genre - Grime
• Type Of Video - Performance
• Purpose - Reply to critics
• Inspiration - Only one shot, no editing needed,
which connotes realism.

8. It Never Ends
• Name Of Video - It never ends
• Artist - Bring me the horizon
• Genre - Heavy Metal
• Type Of Video - Narrative illustration/Performance
• Purpose - Promote Band/Album
• Inspiration - Mixture of Animation

9. How deep is your love ?
• Name Of Video - How deep is your love?
• Artist - Calvin Harris & Disciples
• Genre - House
• Type Of Video - Amplification narrative
• Purpose - Promote album
• Inspiration - Use of colours on skin

10. Just A Lil Bit
• Name Of Video - Just A lil bit
• Artist - 50 cent
• Genre - Hip Hop
• Type Of Video - Narrative illustration/Performance
• Purpose - Show off artist lifestyle
• Inspiration - Pimp lifestyle

11. All Is Full Of Love
• Name Of Video - All is full of love
• Artist - Bjork
• Genre - Drumless ambient
• Type Of Video - Narrative illustration
• Purpose - Promote future robots
• Inspiration - Use of lighting to create
emotion and feeling

12. Don’t Be So Hard On
Yourself
• Name Of Video - Don’t be so hard on yourself
• Artist - Jess Glynne
• Genre - Pop
• Type Of Video - Narrative
illustration/Performance
• Purpose - Promote Artist/Album
• Inspiration - Motivating storyline

13. Man Don’t Care
• Name Of Video - Man Don’t Care
• Artist -Jme Ft Giggs
• Genre - Grime
• Type Of Video - Performance
• Purpose - Promote BBK
• Inspiration - Use of colour and smart
metaphors/play on works which link
to mise-en-scene.
- Use of metaphors to
combine lyrics and use
of mise-en-scene
together.
-Use of dark, pitch black
background to
keep the audiences
focus on particular
moves of performer
or other objects..
-Circular motion
of camera as it endures
the whole intro
and acts as a mini build up
-Use of tinting
colour or smoke
machine to create
a mist effect.

14. Hurt
• Name Of Video - Hurt
• Artist - Johnny Cash
• Genre - Acoustic
• Type Of Video - Performance/Narrative
amplification
• Purpose - Shows how Cash has overcomed
drugs and is realising the bad he's done in
the past due to his fame.
• Inspiration -Idea of a montage/storyline
using mixture of old and new clips.
-The idea of having a video which contains montages
of a character/artist’s life showing both
old and new clips.
- Mixture of
Black and white
images as well as coloured
to add character to the
video.
- Throughout the
video a blurred filter
was used to set the
tone of the video
and add character.

15. Where Are Ü Now
• Name Of Video - Where Are Ü Now
• Artist - Justin Bieber
• Genre - Electronic dance
• Type Of Video -
Performance/conceptual
• Purpose - Promote artist
• Inspiration - Use of animation and
technology
- Main inspiration is the use of animation/graffiti
writing to illustrate and narrate parts of the
video. Proliferation of technology shows how
how much of an impact it now has on music videos
maximising potential ideas.
- Using clips of the
artist performing and
putting it on multiple
pictures acting as if
it’s a still image.
- Contrasts of
group logo animation
into actual real life
object.

16. I Got U
• Name Of Video - I Got U
• Artist - Duke Dumont
• Genre - Deep house
• Type Of Video - Illustration
Narrative/Conceptual
• Purpose - Promote album for summer
season.
• Inspiration -Concept of using POV
- I like how throughout the music video he had
a conceptual trend which consisted of a POV,
portraying a range of activities the character
is doing.
- By using a POV
as a conceptual
theme, I would take
advantage of the ability
to focus on the clip as a
whole and shoot a lot of
colourful and beautiful
scenery shots.
- Use of underwater
footage and use of
latest hardware
technology such as the
GoPro.

17. The Scientist
• Name Of Video - The Scientist
• Artist - Coldplay
• Genre - Alternative rock
• Type Of Video - Illustration
Narrative/conceptual
• Purpose - Wanted to create a music
video which had a happy start and a
happy ending.
• Inspiration -Concept of using reverse
edit.
- Main inspiration from this video is the use of
the reverse edit effect to create a storyline
where everything eventually makes sense
towards the end which shows the initial incident,
a car crash.
- Use of action shot
in both reverse and
slow motion which
emphasises the
action.
- Long/wide shot which
allows viewers to notice
the reverse effect.

18. Overall I Have Learnt…
- From looking through the different
type of videos, I have decided
to make a video which is more
conceptual out of the three.
- Conceptual themes which I have
researched such as POV, reverse edit
or animation are ideas which appeal
most to me.
- Most conceptual themed videos
are usually house/pop music or
by mainstream artists as oppose to
rock/heavy metal.
Genre Common Theme
Pop
Music videos often revolves around the
artists image due to popularity towards the
artists.
Taking advantage of artist image and using
it as a U.S.P.
House/Dance
Similar to pop, usually uses the DJ/Band
image to create a music video. However, a
lot of them tend have a summer theme.
Promoting and showing the type of
surrounding you would hear this song at.
Hip Hop/Grime
Majority of the videos are performances.
The artists would either stand in front of
the camera, rapping or showing the type of
lifestyle they live/aspire to live.
Alternative
Rock/Indie
Majority of indie/alternative rock bands
use some sort of conceptual or narrative
type of video. Their brand image may not
be very recognisable but often like to
create an abstract video of some sort with
a deep meaning behind the video.
Metal/Heavy Metal
Majority of these videos are intense
performance/narrative videos. Usually a lot
of switch shots between performance and
narrative showing a lot of aggression when
it comes to performance as it is seen as
their culture.