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ASSIGNMENT 18: TYPE
OF MUSIC VIDEOS
SEOKJIN KIM
HOW DEEP IS YOUR LOVE
• Artist: Calvin Harris & Disciples
• Genre: Deep House
• Type of Video: Narrative ( Amplification)
• Purpose of music video: Promote the artists and the model. Increase the songs
income & fan base.
• What’s Inspirational: Editing Effects used in the video & Location of the music
video filmed.
FOR A BETTER DAY
• Artist: Avicii
• Genre: Progressive House
• Type of Video: Narrative
• Purpose of music video: Promote the artists. Increase the songs income & fan
base.
• What’s Inspirational: Use of location and Mise En Scene + Cinematography
DRAKE – TAKE CARE FT. RIHANNA
• Artist: Drake / Rihanna
• Genre: R&B
• Type of Video: Performance
• Purpose of music video: To Cross promote both artist within one video.
• What’s Inspirational: Colour Grading & Tone of the scenes.
ONEREPUBLIC - COUNTING STARS
• Artist: OneRepublic
• Genre: Folk Rock
• Type of Video: Performance
• Purpose of music video: Increase the songs income, attract new audiences & gain
more popularity
• What’s Inspirational: Catchy music and video clips work very well together. Professional
Editing
TITANINUM
• Artist: David Guetta ft. Sia
• Genre: House Pop
• Type of Video: Narrative (amplification)
• Purpose of music video: Cross Promoting the artists & Increase the songs income.
• What’s Inspirational: Use of different lenses for variety of scenes to create certain
mood & effects for the viewers. Mise En Scene and props used.
PARADISE
• Artist: ColdPlay
• Genre: Electronic Rock, R&B
• Type of Video: Narrative / Performance
• Purpose of music video: To Promote the song and gain revenue.
• What’s Inspirational: Use of cardboards to show the lyrics, Cinematography,
Location they filmed in.
RATHER BE
• Artist: Clean Bandit ft. Jess Glynn
• Genre: House
• Type of Video: Performance / Conceptual (Symbolic)
• Purpose of music video: Cross Promotion between artists, Increase revenue for
the label.
• What’s Inspirational: Storyline / Cinematography / Editing / Mise En Scene
KATHLEEN
• Artist: Catfish and the Bottlemen
• Genre: Alternative Rock
• Type of Video: Performance
• Purpose of music video: Promoting the New album
• What’s Inspirational: Use of same effect throughout the whole video.
SKY FULL OF STARS
• Artist: ColdPlay
• Genre: Alternative Rock
• Type of Video: Performance
• Purpose of music video: Attract audience online, gain revenue from the ads.
• What’s Inspirational: Very unique video. Performing and filmed the video in one
take on the streets.
NEVER FORGET YOU
• Artist: Zara Larsson ft. MNEK
• Genre: House / Dance
• Type of Video: Narrative (Amplification)
• Purpose of music video: Cross Promotion & To gain revenue from music video
• What’s Inspirational: Storyline of little girl growing up with a monster
I TOOK A PILL IN IBIZA
• Artist: Mike Posner
• Genre: Hip Hop
• Type of Video: Narrative (Amplification)
• Purpose of music video: To Promote the song and gain revenue.
• What’s Inspirational: Mask used within night club to juxtapose a character.
WHAT DO YOU MEAN?
• Artist: Justin Bieber
• Genre: Pop
• Type of Video: Narrative / Performance
• Purpose of music video: To promote his album and the song.
• What’s Inspirational: Pretty unique storyline & good lighting and colour
correction was used within the video.
RAGING
• Artist: Kygo & Kodaline
• Genre: Folktronica / Tropical House
• Type of Video: Narrative (Amplification)
• Purpose of music video: Cross Promotion between artists, Increase revenue for
the label.
• What’s Inspirational: Romance storyline around pretty cool locations
LET HER GO
• Artist: Passenger
• Genre: Folk Rock
• Type of Video: Performance / Narrative (Disjuncture)
• Purpose of music video: Attract audience online, gain revenue from the ads.
• What’s Inspirational: What camera angles and shots to use for the future.
ALL EYES ON YOU
• Artist: Meek Mill
• Genre: Rap
• Type of Video: Narrative
• Purpose of music video: Promoting the new album “Dreams worth more than
money”
• What’s Inspirational: Use of editing to match the tempo of the song.
THRONE
• Artist: Bring me the horizon
• Genre: Indie Rock
• Type of Video: Conceptual
• Purpose of music video: Promote the New Album
• What’s Inspirational: Variety Use of Special Effects
#SELFIE
• Artist: The Chainsmokers
• Genre: House
• Type of Video: Conceptual
• Purpose of music video: Collaborating with fans and celebrities
• What’s Inspirational: Use of Effects within the video.
SUGAR
• Artist: Maroon 5
• Genre: Pop
• Type of Video: Performance/ Narrative
• Purpose of music video: Attract audience online, gain revenue from the ads.
• What’s Inspirational: Unique Storyline. Singers crash a wedding.
THE RHYTHM
• Artist: MNEK
• Genre: PoP / House
• Type of Video: Performance
• Purpose of music video: To promote him as an individual
• What’s Inspirational: Creative shots to attract the audiences attention.

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Assignment 18

  • 1. ASSIGNMENT 18: TYPE OF MUSIC VIDEOS SEOKJIN KIM
  • 2. HOW DEEP IS YOUR LOVE • Artist: Calvin Harris & Disciples • Genre: Deep House • Type of Video: Narrative ( Amplification) • Purpose of music video: Promote the artists and the model. Increase the songs income & fan base. • What’s Inspirational: Editing Effects used in the video & Location of the music video filmed.
  • 3. FOR A BETTER DAY • Artist: Avicii • Genre: Progressive House • Type of Video: Narrative • Purpose of music video: Promote the artists. Increase the songs income & fan base. • What’s Inspirational: Use of location and Mise En Scene + Cinematography
  • 4. DRAKE – TAKE CARE FT. RIHANNA • Artist: Drake / Rihanna • Genre: R&B • Type of Video: Performance • Purpose of music video: To Cross promote both artist within one video. • What’s Inspirational: Colour Grading & Tone of the scenes.
  • 5. ONEREPUBLIC - COUNTING STARS • Artist: OneRepublic • Genre: Folk Rock • Type of Video: Performance • Purpose of music video: Increase the songs income, attract new audiences & gain more popularity • What’s Inspirational: Catchy music and video clips work very well together. Professional Editing
  • 6. TITANINUM • Artist: David Guetta ft. Sia • Genre: House Pop • Type of Video: Narrative (amplification) • Purpose of music video: Cross Promoting the artists & Increase the songs income. • What’s Inspirational: Use of different lenses for variety of scenes to create certain mood & effects for the viewers. Mise En Scene and props used.
  • 7. PARADISE • Artist: ColdPlay • Genre: Electronic Rock, R&B • Type of Video: Narrative / Performance • Purpose of music video: To Promote the song and gain revenue. • What’s Inspirational: Use of cardboards to show the lyrics, Cinematography, Location they filmed in.
  • 8. RATHER BE • Artist: Clean Bandit ft. Jess Glynn • Genre: House • Type of Video: Performance / Conceptual (Symbolic) • Purpose of music video: Cross Promotion between artists, Increase revenue for the label. • What’s Inspirational: Storyline / Cinematography / Editing / Mise En Scene
  • 9. KATHLEEN • Artist: Catfish and the Bottlemen • Genre: Alternative Rock • Type of Video: Performance • Purpose of music video: Promoting the New album • What’s Inspirational: Use of same effect throughout the whole video.
  • 10. SKY FULL OF STARS • Artist: ColdPlay • Genre: Alternative Rock • Type of Video: Performance • Purpose of music video: Attract audience online, gain revenue from the ads. • What’s Inspirational: Very unique video. Performing and filmed the video in one take on the streets.
  • 11. NEVER FORGET YOU • Artist: Zara Larsson ft. MNEK • Genre: House / Dance • Type of Video: Narrative (Amplification) • Purpose of music video: Cross Promotion & To gain revenue from music video • What’s Inspirational: Storyline of little girl growing up with a monster
  • 12. I TOOK A PILL IN IBIZA • Artist: Mike Posner • Genre: Hip Hop • Type of Video: Narrative (Amplification) • Purpose of music video: To Promote the song and gain revenue. • What’s Inspirational: Mask used within night club to juxtapose a character.
  • 13. WHAT DO YOU MEAN? • Artist: Justin Bieber • Genre: Pop • Type of Video: Narrative / Performance • Purpose of music video: To promote his album and the song. • What’s Inspirational: Pretty unique storyline & good lighting and colour correction was used within the video.
  • 14. RAGING • Artist: Kygo & Kodaline • Genre: Folktronica / Tropical House • Type of Video: Narrative (Amplification) • Purpose of music video: Cross Promotion between artists, Increase revenue for the label. • What’s Inspirational: Romance storyline around pretty cool locations
  • 15. LET HER GO • Artist: Passenger • Genre: Folk Rock • Type of Video: Performance / Narrative (Disjuncture) • Purpose of music video: Attract audience online, gain revenue from the ads. • What’s Inspirational: What camera angles and shots to use for the future.
  • 16. ALL EYES ON YOU • Artist: Meek Mill • Genre: Rap • Type of Video: Narrative • Purpose of music video: Promoting the new album “Dreams worth more than money” • What’s Inspirational: Use of editing to match the tempo of the song.
  • 17. THRONE • Artist: Bring me the horizon • Genre: Indie Rock • Type of Video: Conceptual • Purpose of music video: Promote the New Album • What’s Inspirational: Variety Use of Special Effects
  • 18. #SELFIE • Artist: The Chainsmokers • Genre: House • Type of Video: Conceptual • Purpose of music video: Collaborating with fans and celebrities • What’s Inspirational: Use of Effects within the video.
  • 19. SUGAR • Artist: Maroon 5 • Genre: Pop • Type of Video: Performance/ Narrative • Purpose of music video: Attract audience online, gain revenue from the ads. • What’s Inspirational: Unique Storyline. Singers crash a wedding.
  • 20. THE RHYTHM • Artist: MNEK • Genre: PoP / House • Type of Video: Performance • Purpose of music video: To promote him as an individual • What’s Inspirational: Creative shots to attract the audiences attention.