Hip hop music developed in the 1970s in the Bronx, New York among African American and Latino communities. It consists of rapping over instrumental tracks and DJing, with elements like breakdancing and graffiti art. While sometimes used interchangeably, hip hop more broadly refers to the culture, while rap specifically refers to the rhythmic spoken word delivery. The term "hip hop" is credited to Keith Cowboy who would use the cadence during performances in the late 1970s.

2. Hip hop music, also called hip-hop/rap or hip-hop music, is a music genre consisting of a stylized rhythmic
music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. It developed
as part of hip hop culture, a subculture defined by four key stylistic elements: MCing/rapping, DJing/
scratching, break dancing, and graffiti writing.Other elements include sampling (or synthesis), and
beatboxing.
While often used to refer to rapping, "hip hop" more properly denotes the practice of the entire subculture.
The term hip hop music is sometimes used synonymously with the term rap music, though rapping is not a
required component of hip hop music; the genre may also incorporate other elements of hip hop culture,
including DJing and scratching, beatboxing, and instrumental tracks.

3. Creation of the term hip hop is often credited to Keith
Cowboy, rapper with
Grandmaster Flash and the Furious Five.[13] However,
Lovebug Starski, Keith Cowboy, and DJ Hollywood used
the term when the music was still known as disco rap. It is
believed that Cowboy created the term while teasing a
friend who had just joined the U.S. Army, by scat singing
the words "hip/hop/hip/hop" in a way that mimicked the
rhythmic cadence of soldiers marching.[13] Cowboy later
worked the "hip hop" cadence into a part of his stage
performance, which was quickly used by other artists such
as The Sugarhill Gang in "Rapper's Delight".

4. Hip hop as music and culture formed during the 1970s when
block parties became increasingly popular in New York City,
particularly among African American and Latino youth residing
in the Bronx.[17][18][19] Block parties incorporated DJs who
played popular genres of music, especially funk and soul music.
Due to the positive reception, DJs began isolating the
percussive breaks of popular songs. This technique was then
common in Jamaican dub music,[20] and was largely introduced
into New York by immigrants from Jamaica and elsewhere in
the Caribbean, including DJ Kool Herc, who is generally
considered the father of hip hop.

5. Genre of Hip Hop/RnB/Rap Conventions
Male artists tend to perform to camera, interacting with it as though singing to the audience
Female artists tend to combine performance to camera with performing to an ethereal 'other'
Displays of wealth are featured: fast cars, expensive clothes, jewellery, homes, lifestyles
Sexualised dancing is perfomed by women
Colours are often bright, in costume, lighting and sets
Daylight, rather than night, is frequently used. Where night is used, it is contrasted with bright interior
shots
There are frequent close-ups of artists performing
Females are objectified: use of fragmentation, slow motion etc

6. Costumes worn by women are clingy, revealing and sexualised
Exaggerated dance moves are performed by women to accentuate the female
form and their sexuality, and by men to accentuate their virility and masculinity
Narrative themes of infidelity, are often played out in a narrative performance by
the artist
Setting is frequently urban, or suburban, and often identifiably set in and around
New york or LA
Editing is often paced to the beat of the music track
Low-angled shots emphasise the dominance of male artists
There is use of reflection/silhouette/shadow
Studio sets are minimalist, using monochrome colour schemes
Sets can be lavish, intended to represent a luxurious home
Strong backlighting is used to radiate around the artist
Cars are often used as sets for performance