SlideShare a Scribd company logo
Diversity Tactics that work!
socialtalent.co/diversity
Holly Fawcett
Social Talent
@hollyfawcett
linkedin.com/in/hollyfawcett
#TLCon
Discover smarter ways to recruit
through behavioural learning
#TLCon
1. Tick-box training sessions and "refreshers"
2. Diversity statements like "So and so is an
equal opportunities employer"
3. Affirmative action/ positive discrimination
Diversity Tactics That Don’t Work
#TLCon
1. Activity trackers and balanced slates
2. Inclusive talent attraction strategy
3. Hiring managers who know how to interview
candidates properly (!)
Diversity Tactics That Do Work
#TLCon
Why doesn’t traditional
“unconscious bias” training
work?
#TLCon
Roze Groen Geel
Rood Wit Paars
ZwartBlauw Oranje
Stroop Test, 1935
Read the words on the screen
Task:
#TLCon
Stroop Test, 1935
Task:
Name the COLOURS on the screen
Roze Groen Geel
Rood Wit Paars
ZwartBlauw Oranje
#TLCon
Common Biases and Heuristics in the Recruitment Process
• Conformity Bias
• Beauty Bias
• Affinity Bias
• Halo Effect
• Similarity Bias
• Attribution Bias
• Contrast Effect
• Central Tendency
• Confirmation Bias
• Cognitive Dissonance
#TLCon
So, we have to play into
unconscious bias?
#TLCon
Common Biases and Heuristics in the Recruitment Process
• Conformity Bias
• Beauty Bias
• Affinity Bias
• Halo Effect
• Similarity Bias
• Attribution Bias
• Contrast Effect
• Central Tendency
• Confirmation Bias
• Cognitive Dissonance
#TLCon
#TLCon
#IHRManc#TLCon
What if you found out that you view
twice as many male profiles as
female profiles on LinkedIn every
day?
#TLCon
Our “Background
Statistics” research
revealed that the ratio
of male:female
profile views were 2:1
consistently
#TLCon
#TLCon
Common Biases and Heuristics in the Recruitment Process
• Conformity Bias
• Beauty Bias
• Affinity Bias
• Halo Effect
• Similarity Bias
• Attribution Bias
• Contrast Effect
• Central Tendency
• Confirmation Bias
• Cognitive Dissonance
#TLCon
#TLCon
#TLCon
By changing the status quo on
the slate, women are 79.14X
more likely to get hired, and
non-white candidates are
193.72X more likely to get the
job
Harvard Business Review, April 2016
#TLCon
What’s an “inclusive talent
attraction strategy”?
#TLCon
Using Years of Experience to Define
Competence or Fit
#TLCon
What’s your favourite number?
#TLCon
7
#TLCon
The number of years is arbitrary, it’s the
quality that we’re after
#TLCon
Using Masculine Words in our Ads
#TLCon
Aggressive
Champion
Confident
Dominant
Driven
Lead
Objective
Self-Confident
Commit
Cooperate
Interpersonal
Support
Together
Understand
Inclusive
Cheer
Nurture
Masculine-coded Feminine-coded
#TLCon
Check your job adverts!
Google the Gender Decoder
gender-decoder.katmatfield.com
#TLCon
Adding Unnecessary Skills That Can
Be Trained
#TLCon
Women will only apply for jobs where they meet
100% of the criteria. Men will apply when they
meet just 60% of the criteria.
Hewlett Packard, 2010
#TLCon
For those women who have not been applying for jobs
because they believe the stated qualifications must be
met, the statistic is a wake-up call that not everyone is
playing the game that way. When those women know
others are giving it a shot even when they don’t
meet the job criteria, they feel free to do the same.
“
”Harvard Business Review, 2014
#TLCon
So what’s “wrong” with my
Hiring Managers?
#TLCon
Accounting for Other’s Unconscious Bias
Don’t let your Diversity Sourcing stop at the Recruiting Team!
• Standardise or Redact CV’s/Résumés
• Remove Names, Addresses, Universities; standardise formatting
#TLCon
Agenda
Process
Diversity on the Shortlist
• Aim for a 50:50 split of diverse/non-diverse candidates on shortlists
where possible (minimum of 2)
• The primary obstacle for diversity is the lack of opportunity to be
considered
• The best candidate will win on merit, but only if they’re given fair
contest.
#TLCon
What else?
Diverse Performance in Assessment
• How a candidate performs at Interview and
Assessment will determine if they will be
successful
• Many factors play into performance under
assessment, including the actions of the
interviewer - training is essential
• Example: Stereotype Threat and Stereotype
Boost
Predicting Success
Interviewer Training
Better long-term hires. Alignment.
Engaged hiring teams. Better candidate experience.
And improved phone-screen to interview to offer ratios.
Confident, faster hiring decisions.
What you get...
Predicting Success
by Recruiting Toolbox is a
comprehensive interview
training program designed
to help your hiring managers
and interviewers hire the right
talent for your organisation.
#TLCon
When you
compliment her
outfit, stereotype
threat is activated
She will perform less
well at interview than
if nothing was
mentioned
When you pat him
on the shoulder,
stereotype boost is
activated
He will perform
better at interview
than if he had not
been touched
#TLCon
socialtalent.co/diversity
Thank you!
These slides:
bit.ly/tlconams

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TLCon Amsterdam: Diversity Tactics That Work (Holly Fawcett, Social Talent)

  • 1. Diversity Tactics that work! socialtalent.co/diversity
  • 3. Discover smarter ways to recruit through behavioural learning #TLCon
  • 4. 1. Tick-box training sessions and "refreshers" 2. Diversity statements like "So and so is an equal opportunities employer" 3. Affirmative action/ positive discrimination Diversity Tactics That Don’t Work #TLCon
  • 5. 1. Activity trackers and balanced slates 2. Inclusive talent attraction strategy 3. Hiring managers who know how to interview candidates properly (!) Diversity Tactics That Do Work #TLCon
  • 6. Why doesn’t traditional “unconscious bias” training work? #TLCon
  • 7. Roze Groen Geel Rood Wit Paars ZwartBlauw Oranje Stroop Test, 1935 Read the words on the screen Task: #TLCon
  • 8. Stroop Test, 1935 Task: Name the COLOURS on the screen Roze Groen Geel Rood Wit Paars ZwartBlauw Oranje #TLCon
  • 9. Common Biases and Heuristics in the Recruitment Process • Conformity Bias • Beauty Bias • Affinity Bias • Halo Effect • Similarity Bias • Attribution Bias • Contrast Effect • Central Tendency • Confirmation Bias • Cognitive Dissonance #TLCon
  • 10. So, we have to play into unconscious bias? #TLCon
  • 11. Common Biases and Heuristics in the Recruitment Process • Conformity Bias • Beauty Bias • Affinity Bias • Halo Effect • Similarity Bias • Attribution Bias • Contrast Effect • Central Tendency • Confirmation Bias • Cognitive Dissonance #TLCon
  • 14. What if you found out that you view twice as many male profiles as female profiles on LinkedIn every day? #TLCon
  • 15. Our “Background Statistics” research revealed that the ratio of male:female profile views were 2:1 consistently #TLCon
  • 17. Common Biases and Heuristics in the Recruitment Process • Conformity Bias • Beauty Bias • Affinity Bias • Halo Effect • Similarity Bias • Attribution Bias • Contrast Effect • Central Tendency • Confirmation Bias • Cognitive Dissonance #TLCon
  • 20. By changing the status quo on the slate, women are 79.14X more likely to get hired, and non-white candidates are 193.72X more likely to get the job Harvard Business Review, April 2016 #TLCon
  • 21. What’s an “inclusive talent attraction strategy”? #TLCon
  • 22. Using Years of Experience to Define Competence or Fit #TLCon
  • 23. What’s your favourite number? #TLCon
  • 25. The number of years is arbitrary, it’s the quality that we’re after #TLCon
  • 26. Using Masculine Words in our Ads #TLCon
  • 28. Check your job adverts! Google the Gender Decoder gender-decoder.katmatfield.com #TLCon
  • 29. Adding Unnecessary Skills That Can Be Trained #TLCon
  • 30. Women will only apply for jobs where they meet 100% of the criteria. Men will apply when they meet just 60% of the criteria. Hewlett Packard, 2010 #TLCon
  • 31. For those women who have not been applying for jobs because they believe the stated qualifications must be met, the statistic is a wake-up call that not everyone is playing the game that way. When those women know others are giving it a shot even when they don’t meet the job criteria, they feel free to do the same. “ ”Harvard Business Review, 2014 #TLCon
  • 32. So what’s “wrong” with my Hiring Managers? #TLCon
  • 33. Accounting for Other’s Unconscious Bias Don’t let your Diversity Sourcing stop at the Recruiting Team! • Standardise or Redact CV’s/Résumés • Remove Names, Addresses, Universities; standardise formatting #TLCon
  • 34. Agenda Process Diversity on the Shortlist • Aim for a 50:50 split of diverse/non-diverse candidates on shortlists where possible (minimum of 2) • The primary obstacle for diversity is the lack of opportunity to be considered • The best candidate will win on merit, but only if they’re given fair contest. #TLCon
  • 35. What else? Diverse Performance in Assessment • How a candidate performs at Interview and Assessment will determine if they will be successful • Many factors play into performance under assessment, including the actions of the interviewer - training is essential • Example: Stereotype Threat and Stereotype Boost Predicting Success Interviewer Training Better long-term hires. Alignment. Engaged hiring teams. Better candidate experience. And improved phone-screen to interview to offer ratios. Confident, faster hiring decisions. What you get... Predicting Success by Recruiting Toolbox is a comprehensive interview training program designed to help your hiring managers and interviewers hire the right talent for your organisation. #TLCon
  • 36. When you compliment her outfit, stereotype threat is activated She will perform less well at interview than if nothing was mentioned When you pat him on the shoulder, stereotype boost is activated He will perform better at interview than if he had not been touched #TLCon