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The Future of Employee Engagement
Johnny Campbell, Social Talent
Johnny Campbell
Founder & CEO, Social Talent
@socialtalent
linkedin.com/in/johnnycampbell
The Future of Employee Engagement - Johnny Campbell
What is Employee Engagement?
What is Employee Engagement?
Emotional commitment
What is Employee Engagement?
Emotional commitment
Use of discretionary effort
What is Employee Engagement?
Emotional commitment
Use of discretionary effort
What is Employee Engagement?
Emotional commitment
Use of discretionary effort
What Motivates Employees?
What Motivates Employees?
What Motivates Employees?
Autonomy
Mastery
Purpose
1. Autonomy
1. Autonomy
noun
Freedom from external control or influence; independence
/ɔːˈtɒnəmi/
1. Autonomy
Freedom to make own decisions about work day, including work
hours
1. Autonomy
Freedom to make own decisions about work day, including work
hours
In control of own workspace
1. Autonomy
Freedom to make own decisions about work day, including work
hours
In control of own workspace
In control of how work gets done
1. Autonomy
Freedom to make own decisions about work day, including work
hours
In control of own workspace
In control of how work gets done
“Control leads to compliance; autonomy leads to engagement.”
Daniel Pink, Drive
The Future of Employee Engagement - Johnny Campbell
20% Time
20% Time
Once per
quarter, for
24 hours
20% Time
Once per
quarter, for
24 hours
Work on anything you
want, with whomever you
want and how you want
20% Time
Once per
quarter, for
24 hours
Work on anything you
want, with whomever you
want and how you want
Must show the results
of day to the rest of
the company
2. Mastery
2. Mastery
Competence or skill
2. Mastery
Competence or skill
Ability to up-skill to improve one’s competence
2. Mastery
Competence or skill
Ability to up-skill to improve one’s competence
Personal fulfilment from being “good” at something
2. Mastery
Competence or skill
Ability to up-skill to improve one’s competence
Personal fulfilment from being “good” at something
In control of own learning and development
Each employee receives a Personal Training Allowance per year
Spent $2,500 per employee (23.7 hours) on training in 2014
3. Purpose
3. Purpose
Organisation’s purpose and employee’s purpose are aligned
3. Purpose
Organisation’s purpose and employee’s purpose are aligned
The “reason” behind a project or product is clear
The Future of Employee Engagement - Johnny Campbell
Safety above all else
The Future of Employee Engagement - Johnny Campbell
1-1-1 Model (Technology - People - Resources)
to help improve communities around the world
The Future of Employee Engagement - Johnny Campbell
Customer Obsession.
The Future of Employee Engagement - Johnny Campbell
The Future of Employee Engagement - Johnny Campbell
“The science shows that the secret to high performance isn’t our
biological drive or our reward-and-punishment drive, but our
third drive - our deep-seated desire to direct our own lives, to
extend and expand our abilities, and to live a life of purpose.”
- Daniel Pink, Drive
How can Businesses Use
Autonomy, Mastery &
Purpose?
Autonomy: Democratisation of your
Organisation
Autonomy: Democratisation of your
Organisation
Autonomy: Democratisation of your
Organisation
Voice
Autonomy: Democratisation of your
Organisation
Voice Empowerment
Autonomy: Democratisation of your
Organisation
Voice Empowerment Autonomy
Autonomy: Democratisation of your
Organisation
Voice Empowerment Autonomy Clarity
Autonomy: Democratisation of your
Organisation
Voice Empowerment
Transparency
Autonomy Clarity
The Future of Employee Engagement - Johnny Campbell
The Future of Employee Engagement - Johnny Campbell
The Future of Employee Engagement - Johnny Campbell
The Future of Employee Engagement - Johnny Campbell
Major Irish plc
Major Irish plc
Set up Yammer for internal employee
communication
Major Irish plc
Set up Yammer for internal employee
communication
Suggestion made by low-level employee
Seen immediately by the CEO
Suggestion enacted within 8 hours
Close-knit
teams
just chat
Close-knit
teams
just chat
Close-knit
teams
just chat
Close-knit
teams
just chat
Social Talent 2016 Strategy Meeting
Social Talent 2016 Strategy Meeting
Social Talent 2016 Strategy Meeting
Social Talent 2016 Strategy Meeting
Autonomous Mastery: Self-directed Learning
Autonomous Mastery: Self-directed Learning
1. Personal training budget
Autonomous Mastery: Self-directed Learning
1. Personal training budget
2. Incentivise relevant training
Autonomous Mastery: Self-directed Learning
1. Personal training budget
2. Incentivise relevant training
3. Celebrate training successes
Purpose Maximisation
Purpose Maximisation
1. Clearly define your Purpose
Purpose Maximisation
1. Clearly define your Purpose
2. Purpose Goals are more powerful than Profit Goals
Purpose Maximisation
1. Clearly define your Purpose
2. Purpose Goals are more powerful than Profit Goals
3. Purpose relates to people (self, company, society)
The Future of Employee Engagement - Johnny Campbell
The Future of Employee Engagement - Johnny Campbell
To Drive New Hires:
To Drive New Hires:
1. Must get engagement first
2. Ensure employees are satisfied
3. Measure engagement and implement changes
4. Tell your employer brand story
#WeAreSocialTalent
#WeAreSocialTalent
When employees feel listened to they…
When employees feel listened to they…
Refer potential hires
When employees feel listened to they…
Refer potential hires Are proud to say they work for you
When employees feel listened to they…
Refer potential hires
Will promote the company
Are proud to say they work for you
When employees feel listened to they…
Refer potential hires
Will promote the company
Are proud to say they work for you
Want to do great things
Results from Engaged Employees
Results from Engaged Employees
Internal:
Results from Engaged Employees
Internal:
Employee churn
Results from Engaged Employees
Internal:
Employee churn
Employee productivity
Results from Engaged Employees
Internal:
Employee churn
Employee productivity
External:
Results from Engaged Employees
Ability to attract talent
Offer acceptance
Employee Referrals
Internal:
Employee churn
Employee productivity
External:
The Future of Employee Engagement
The Future of Employee Engagement
The Future of Employee Engagement
The Future of Employee Engagement
The Future of Employee Engagement
The Future of Employee Engagement
The Future of Employee Engagement
The Future of Employee Engagement
The Future of Employee Engagement

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