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Shared services next top model:
What operating model would you vote for ?
             14th March 2012
Agenda


•       Geodis overview
•       Operating models
    •       Four models
    •       Strengths and weaknesses
    •       Model proposed
•       Decision making criteria
•       How to sell the chosen model, gain understanding and communicate
        the impact




                                                                           2
Geodis Group

    Geodis is Europe’s fourth biggest operator, a Group of global dimension, able to deliver
    added value logistics solutions for part or all of your supply chain.


•   WE ARE PRESENT AT EACH STEP OF YOUR SUPPLY CHAIN
    Present in 120 countries with a workforce of 30,000, our Group comprises core business
    divisions along with a cross-divisional entity – Geodis Global Solutions – delivering end-to-
    end solutions in all sector of activities. Revenues 2010 Eur 8.9 Billion.

•   GEODIS WILSON
    Delivers Freight Management and Freight Forwarding services worldwide by air, sea or a
    combination of the two. 5,700 employees.

•   GEODIS CALBERSON
    Supplies groupage and express road distribution throughout Europe – domestic and cross
    border solutions. 11,000 employees.




                                                                                                    3
Geodis Group (continued)


•   GEODIS LOGISTICS
    Manages your logistics flows and implements expert logistics solutions from supplier
    procurement to final distribution. 5,000 employees.

•   GEODIS BM
    Provides road transport services across Europe: full and part loads, transport on request,
    dedicated transport, rental, direct flows or flows via platforms, distribution and inter-site
    rounds. 3,500 employees.

•   GEODIS GLOBAL SUPPLY CHAIN OPTIMISATION
    Builds global logistics and supply chain solutions, selects and integrates best value service
    partners, provides visibility and continuous cost optimization. 1,200 employees.




                                                                                                    4
Operating models

•   Four scenarios
    •   1. New company, SSC core
    •   2. New company, Strategy / Delivery
    •   3. Existing company, Strategy / Delivery
    •   4. Existing company, Functional
•   Model proposed


    NB. Finance and HR are used as an example, multi discipline could be used




                                                                                5
Model 1
                   New company, SSC Core
             Division or Company 1 Ltd                      New Company Ltd                     Division or Company 2 Ltd

                                           Business                                Business
  Shared             Managing            Requirements        Shared Service      Requirements          Managing
 Services             Director                                  Director                                Director
Governance                                Agreed                                     Agreed
                                          Strategy                                   Strategy


                                                     HR Director        Finance Director

                           Reporting /                                                                Reporting /
                           Information                                                                Information
  Delivery
                                                        HR                 Finance
                          Transactional              Managers /           Managers /                 Transactional
                           Processing                  Staff                 Staff                    Processing

                                                                                                      Functional
                            Functional                                                                Business
                            Business                                                                   Support
                             Support




                                                                                                                            6
Model 2
                            New company, Strategy / Delivery
                     Division or Company 1 Ltd                       New Company Ltd                    Division or Company 2 Ltd



  Shared                        Managing                Business                           Business             Managing
 Services                        Director             Requirements                       Requirements            Director
Governance
                                                                         Agreed
                                                                         Strategy

                  Here or ...      HR Director                                                            ...Here
                                                                                                                     HR Director

                                                                      Shared Service     - Strategy Delivery
             - Strategy Formulation                                                      - Value Added Services
                                                                         Director
             - Functional Business      Finance Director                                 - Transactional Services        Finance Director
               Support


  Delivery

                                      Reporting /                                                              Reporting /
                                      Information                                                              Information
                                                                 HR                  Finance
                                                                                    Managers /
                                                              Managers /               Staff
                                      Transactional                                                            Transactional
                                                                Staff
                                       Processing                                                               Processing




                                                                                                                                            7
Model 3
                 Existing company, Strategy / Delivery
             Division or Company 1 Ltd            Division or Company 1 or 2 Ltd            Division or Company 2 Ltd



  Shared             Managing               Business                            Business            Managing
 Services             Director            Requirements                        Requirements           Director
Governance                                                   Agreed
                                                             Strategy


                                            HR Director


                                                                    Shared Service      - Strategy Delivery
                - Strategy Formulation
                                                                       Director         - Value Added Services
                - Functional Business Support   Finance Director                        - Transactional Services



  Delivery
                            Reporting /                                                            Reporting /
                            Information                                                            Information
                                                                 HR                 Finance
                                                              Managers /           Managers /
                          Transactional                         Staff                 Staff       Transactional
                           Processing                                                              Processing




                                                                                                                    8
Model 4
                 Existing company, Functional
             Division or Company 1 Ltd           Division or Company 1 or 2 Ltd           Division or Company 2 Ltd



  Shared             Managing              Business                          Business               Managing
 Services             Director           Requirements                      Requirements              Director
Governance                                               Agreed
                                                         Strategy


                                         HR Director            Finance Director



                                               - Strategy Formulation     - Strategy Formulation
                                               - Functional Business      - Functional Business
                                                 Support                    Support

  Delivery
                          Strategy                Non SSC                  Non SSC                 Strategy
                          Delivery                                                                 Delivery




                         Reporting /                                                           Reporting /
                         Information                   SSC                    SSC              Information
                        Transactional                                                         Transactional
                         Processing                                                            Processing
                                               - Strategy Delivery
                                               - Value Added Services
                                               - Transactional Services
                                                                                                                  9
Models strengths and weaknesses
                                                        (Discuss)
                      1. New company, SSC Core                                                                                                                                                   2. New company, Strategy/Delivery
             Division or Company 1 Ltd                                          New Company Ltd                                       Division or Company 2 Ltd                                Division or Company 1 Ltd                                     New Company Ltd                                         Division or Company 2 Ltd


                                                    Business                                                             Business
                                                  Requirements                                                         Requirements                                    Shared
  Shared                                                                                                                                                                                                 Managing Director
                                                                                                                                                                                                                                                Business                                              Business
                                                                                                                                                                                                                                                                                                                              Managing Director
                    Managing Director                                            Shared Service Director                                       Managing Director      Services                                                                Requirements                                          Requirements
 Services
                                                      Agreed                                                               Agreed                                    Governance
Governance                                                                                                                                                                                                                                                              Agreed
                                                      Strategy                                                             Strategy
                                                                                                                                                                                                                                                                        Strategy



                                                                     HR Director                        Finance Director                                                                  Here or ...                HR Director
                                                                                                                                                                                                                                                                                                                         ...Here
                                                                                                                                                                                                                                                                                                                                           HR Director

                                Reporting /                                                                                                        Reporting /
                                Information                                                                                                        Information                                                                                                                                - Strategy Delivery
                                                                                                                                                                                     - Strategy Formulation                Finance Director                    Shared Service Director        - Value Added Services
  Delivery                                                                                                                                                                           - Functional Business Support                                                                            - Transactional Services
                                                                                                                                                                                                                                                                                                                                                    Finance Director
                                                                        HR                                 Finance
                                                                   Managers / Staff                     Managers / Staff
                               Transactional                                                                                                      Transactional
                                Processing                                                                                                         Processing
                                                                                                                                                                       Delivery

                                                                                                                                                   Functional                                                          Reporting /                                                                                                  Reporting /
                                 Functional                                                                                                        Business                                                            Information                                                                                                  Information
                                 Business                                                                                                           Support
                                  Support                                                                                                                                                                                                                 HR                             Finance
                                                                                                                                                                                                                                                     Managers / Staff                 Managers / Staff

                                                                                                                                                                                                                      Transactional                                                                                                Transactional
                                                                                                                                                                                                                       Processing                                                                                                   Processing




                     3. Existing company, Strategy/Delivery                                                                                                                                     4. Existing company, Functional
                 Division or Company 1 Ltd                               Division or Company 1 or 2 Ltd                                  Division or Company 2 Ltd                                        Division or Company 1 Ltd                              Division or Company 1 or 2 Ltd                                     Division or Company 2 Ltd



                                                                                                                                                                              Shared                                                                      Business                                                   Business
  Shared                                                           Business                                               Business                                                                                     Managing Director
                                                                                                                                                                                                                                                        Requirements                                               Requirements
                                                                                                                                                                                                                                                                                                                                             Managing Director
                         Managing Director
                                                                 Requirements                                           Requirements
                                                                                                                                                 Managing Director           Services
 Services                                                                                                                                                                   Governance
Governance                                                                                                                                                                                                                                                                        Agreed
                                                                                            Agreed                                                                                                                                                                                Strategy
                                                                                            Strategy


                                                                                                                                                                                                                                                       HR Director                             Finance Director
                                                                  HR Director



                                                                                                                                   - Strategy Delivery
                         - Strategy Formulation                          Finance Director                                                                                                                                                                       - Strategy Formulation                    - Strategy Formulation
                                                                                                       Shared Service Director     - Value Added Services
                         - Functional Business Support                                                                                                                                                                                                          - Functional Business Support             - Functional Business Support
                                                                                                                                   - Transactional Services


                                                                                                                                                                                  Delivery
                                                                                                                                                                                                                                      Strategy                          Non SSC                                   Non SSC                Strategy
  Delivery                                                                                                                                                                                                                            Delivery                                                                                           Delivery


                                        Reporting /                                                                                                  Reporting /
                                        Information                                                                                                  Information

                                                                                                 HR                           Finance
                                                                                            Managers / Staff               Managers / Staff                                                                                          Reporting /                                                                                        Reporting /
                                                                                                                                                                                                                                     Information                                                                                        Information
                                                                                                                                                                                                                                                                         SSC                                       SSC
                                    Transactional                                                                                                   Transactional
                                     Processing                                                                                                      Processing                                                                    Transactional                                                                                        Transactional
                                                                                                                                                                                                                                    Processing                                                                                           Processing
                                                                                                                                                                                                                                                               - Strategy Delivery
                                                                                                                                                                                                                                                               - Value Added Services
                                                                                                                                                                                                                                                               - Transactional Services


                                                                                                                                                                                                                                                                                                                                                                       10
Models strengths and weaknesses

Examples of....                       Strengths                              Weaknesses

Model 1           New Company        - Best Chance to reduce management     - Complex to implement
                  SSC Core           - Best regional model                  - Set up new company
                                     - SSC seat at the "high table"         - Employee T&C's
                                     - Maximises SSC breadth                - Need to be used to complex structures
                                     - Profit or Cost Centre                - Transfer pricing / charging

Model 2           New Company        - Split, Strategy/Deliver Specialise   - Set up new company
                  Strategy /         - Directors focus on Strategy          - Employee T&C's
                  Delivery           - SSC focuses on delivery              - Transfer pricing / charging

Model 3           Existing Company - Split, Strategy/Deliver Specialise     - Charging between companies
                  Strategy /       - Directors focus on Strategy
                  Delivery         - SSC focuses on delivery
                                   - No new company

Model 4           Existing Company - No new company                        - Charging between companies
                  Functional       - Simpler to implement
                                   - Easy to Understand / Communicate
                                   - Easiest to Setup for a Startup
                                   - Easier for SSC and non-SSC activities




                                                                                                                      11
Model proposed
                       Company 1                           Company 1                                   Company 2                  Direction
                                                (Migrate T&C’s / contracts over time)                                             Control
                                                                                                                                  Budget
                                            Shared Service Centre Steering Committee                                              Resources
  Shared                     Managing                                                                    Managing
                                               Business                              Business                                     Partnership
 Services                     Director                                                                    Director
                                             Requirements                          Requirements
Governance                                                      Agreed
                                                                Strategy
                                         Shared Service Centre Management Group
                                            HR Director                Finance Director




                                                                                                                      Strategy Formulation
                                                                                     Finance                          Functional Business
                                                     HR Business
                                                                                  Transactions /                     Support
                                                       Partner
  Delivery                                                                          Reporting
                 Strategy                                                                                            Strategy
                                                        HR                           Payroll
                 Delivery                                                                                            Delivery
                                                     Operational                                        IT
                Expertise                                                           Indirect                         Expertise
                                                        HR
                                                    Administration                 Purchasing
               Monitoring                                                                                            Monitoring
                                                                                    Company
               Reporting /                                 Health                  Secretarial                       Reporting /
               Information                                & Safety                                                   Information
                                                                                    Insurance
             Transactional                                Security                                                   Transactional
                                                                                                   Facilities
               Processing                                                                                            Processing



Business                                                                            Finance                            Strategy Delivery
Dedicated                                                                           Business                           Value Added Services
                                                                                    Support                            Transactional Services


                                                                                                                                                12
Model proposed - Reasons


•   Start up SSC
•   Simple
•   Easy to understood and communicate
•   Minimised the increase in Management Team
•   Can be developed later to another model as entrants and volumes increase
•   No Tax advantage in moving to a new entity




                                                                               13
Decision making criteria


•   Maturity of Shared Services and the Organisation
•   Culture of the organisation
•   Existing reporting lines, simple or matrix
•   Group Structure
•   Company and Division (Legal Entity versus Subsidiary)
•   Tax and VAT
•   Transfer Pricing and Charging
•   Capitalisation




                                                            14
How to sell the chosen model, gain
                 understanding and communicate the impact
•       Identify the real decision makers
•       Ensure all elements have been evaluated
    •        Assess Group requirements
    •        Listen carefully to Senior Management requirements
    •        Investigate Tax, VAT etc
•       Involve all disciplines in the model development and feedback
    •        Depends on who is potentially put at risk
    •        Group Management
    •        Local Senior Management
    •        Leaders of HR, Tax, Finance etc
•       Include a Risk Analysis for each option
•       Evaluate the impact of each on the Organisational Design, SSC and Company
•       Meet regularly with the real decision makers, ensure they understand and buy-in




                                                                                          15
Summary


•   Take care to identify real decision makers
•   Your model may end up being a hybrid
•   It might be decided on maturity of the business rather than financials
•   Have facts to back up the chosen model




                                                                             16

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Governing your realm to ensure your customers are consistently delighted with your shared service staff

  • 1. Shared services next top model: What operating model would you vote for ? 14th March 2012
  • 2. Agenda • Geodis overview • Operating models • Four models • Strengths and weaknesses • Model proposed • Decision making criteria • How to sell the chosen model, gain understanding and communicate the impact 2
  • 3. Geodis Group Geodis is Europe’s fourth biggest operator, a Group of global dimension, able to deliver added value logistics solutions for part or all of your supply chain. • WE ARE PRESENT AT EACH STEP OF YOUR SUPPLY CHAIN Present in 120 countries with a workforce of 30,000, our Group comprises core business divisions along with a cross-divisional entity – Geodis Global Solutions – delivering end-to- end solutions in all sector of activities. Revenues 2010 Eur 8.9 Billion. • GEODIS WILSON Delivers Freight Management and Freight Forwarding services worldwide by air, sea or a combination of the two. 5,700 employees. • GEODIS CALBERSON Supplies groupage and express road distribution throughout Europe – domestic and cross border solutions. 11,000 employees. 3
  • 4. Geodis Group (continued) • GEODIS LOGISTICS Manages your logistics flows and implements expert logistics solutions from supplier procurement to final distribution. 5,000 employees. • GEODIS BM Provides road transport services across Europe: full and part loads, transport on request, dedicated transport, rental, direct flows or flows via platforms, distribution and inter-site rounds. 3,500 employees. • GEODIS GLOBAL SUPPLY CHAIN OPTIMISATION Builds global logistics and supply chain solutions, selects and integrates best value service partners, provides visibility and continuous cost optimization. 1,200 employees. 4
  • 5. Operating models • Four scenarios • 1. New company, SSC core • 2. New company, Strategy / Delivery • 3. Existing company, Strategy / Delivery • 4. Existing company, Functional • Model proposed NB. Finance and HR are used as an example, multi discipline could be used 5
  • 6. Model 1 New company, SSC Core Division or Company 1 Ltd New Company Ltd Division or Company 2 Ltd Business Business Shared Managing Requirements Shared Service Requirements Managing Services Director Director Director Governance Agreed Agreed Strategy Strategy HR Director Finance Director Reporting / Reporting / Information Information Delivery HR Finance Transactional Managers / Managers / Transactional Processing Staff Staff Processing Functional Functional Business Business Support Support 6
  • 7. Model 2 New company, Strategy / Delivery Division or Company 1 Ltd New Company Ltd Division or Company 2 Ltd Shared Managing Business Business Managing Services Director Requirements Requirements Director Governance Agreed Strategy Here or ... HR Director ...Here HR Director Shared Service - Strategy Delivery - Strategy Formulation - Value Added Services Director - Functional Business Finance Director - Transactional Services Finance Director Support Delivery Reporting / Reporting / Information Information HR Finance Managers / Managers / Staff Transactional Transactional Staff Processing Processing 7
  • 8. Model 3 Existing company, Strategy / Delivery Division or Company 1 Ltd Division or Company 1 or 2 Ltd Division or Company 2 Ltd Shared Managing Business Business Managing Services Director Requirements Requirements Director Governance Agreed Strategy HR Director Shared Service - Strategy Delivery - Strategy Formulation Director - Value Added Services - Functional Business Support Finance Director - Transactional Services Delivery Reporting / Reporting / Information Information HR Finance Managers / Managers / Transactional Staff Staff Transactional Processing Processing 8
  • 9. Model 4 Existing company, Functional Division or Company 1 Ltd Division or Company 1 or 2 Ltd Division or Company 2 Ltd Shared Managing Business Business Managing Services Director Requirements Requirements Director Governance Agreed Strategy HR Director Finance Director - Strategy Formulation - Strategy Formulation - Functional Business - Functional Business Support Support Delivery Strategy Non SSC Non SSC Strategy Delivery Delivery Reporting / Reporting / Information SSC SSC Information Transactional Transactional Processing Processing - Strategy Delivery - Value Added Services - Transactional Services 9
  • 10. Models strengths and weaknesses (Discuss) 1. New company, SSC Core 2. New company, Strategy/Delivery Division or Company 1 Ltd New Company Ltd Division or Company 2 Ltd Division or Company 1 Ltd New Company Ltd Division or Company 2 Ltd Business Business Requirements Requirements Shared Shared Managing Director Business Business Managing Director Managing Director Shared Service Director Managing Director Services Requirements Requirements Services Agreed Agreed Governance Governance Agreed Strategy Strategy Strategy HR Director Finance Director Here or ... HR Director ...Here HR Director Reporting / Reporting / Information Information - Strategy Delivery - Strategy Formulation Finance Director Shared Service Director - Value Added Services Delivery - Functional Business Support - Transactional Services Finance Director HR Finance Managers / Staff Managers / Staff Transactional Transactional Processing Processing Delivery Functional Reporting / Reporting / Functional Business Information Information Business Support Support HR Finance Managers / Staff Managers / Staff Transactional Transactional Processing Processing 3. Existing company, Strategy/Delivery 4. Existing company, Functional Division or Company 1 Ltd Division or Company 1 or 2 Ltd Division or Company 2 Ltd Division or Company 1 Ltd Division or Company 1 or 2 Ltd Division or Company 2 Ltd Shared Business Business Shared Business Business Managing Director Requirements Requirements Managing Director Managing Director Requirements Requirements Managing Director Services Services Governance Governance Agreed Agreed Strategy Strategy HR Director Finance Director HR Director - Strategy Delivery - Strategy Formulation Finance Director - Strategy Formulation - Strategy Formulation Shared Service Director - Value Added Services - Functional Business Support - Functional Business Support - Functional Business Support - Transactional Services Delivery Strategy Non SSC Non SSC Strategy Delivery Delivery Delivery Reporting / Reporting / Information Information HR Finance Managers / Staff Managers / Staff Reporting / Reporting / Information Information SSC SSC Transactional Transactional Processing Processing Transactional Transactional Processing Processing - Strategy Delivery - Value Added Services - Transactional Services 10
  • 11. Models strengths and weaknesses Examples of.... Strengths Weaknesses Model 1 New Company - Best Chance to reduce management - Complex to implement SSC Core - Best regional model - Set up new company - SSC seat at the "high table" - Employee T&C's - Maximises SSC breadth - Need to be used to complex structures - Profit or Cost Centre - Transfer pricing / charging Model 2 New Company - Split, Strategy/Deliver Specialise - Set up new company Strategy / - Directors focus on Strategy - Employee T&C's Delivery - SSC focuses on delivery - Transfer pricing / charging Model 3 Existing Company - Split, Strategy/Deliver Specialise - Charging between companies Strategy / - Directors focus on Strategy Delivery - SSC focuses on delivery - No new company Model 4 Existing Company - No new company - Charging between companies Functional - Simpler to implement - Easy to Understand / Communicate - Easiest to Setup for a Startup - Easier for SSC and non-SSC activities 11
  • 12. Model proposed Company 1 Company 1 Company 2 Direction (Migrate T&C’s / contracts over time) Control Budget Shared Service Centre Steering Committee Resources Shared Managing Managing Business Business Partnership Services Director Director Requirements Requirements Governance Agreed Strategy Shared Service Centre Management Group HR Director Finance Director Strategy Formulation Finance Functional Business HR Business Transactions / Support Partner Delivery Reporting Strategy Strategy HR Payroll Delivery Delivery Operational IT Expertise Indirect Expertise HR Administration Purchasing Monitoring Monitoring Company Reporting / Health Secretarial Reporting / Information & Safety Information Insurance Transactional Security Transactional Facilities Processing Processing Business Finance Strategy Delivery Dedicated Business Value Added Services Support Transactional Services 12
  • 13. Model proposed - Reasons • Start up SSC • Simple • Easy to understood and communicate • Minimised the increase in Management Team • Can be developed later to another model as entrants and volumes increase • No Tax advantage in moving to a new entity 13
  • 14. Decision making criteria • Maturity of Shared Services and the Organisation • Culture of the organisation • Existing reporting lines, simple or matrix • Group Structure • Company and Division (Legal Entity versus Subsidiary) • Tax and VAT • Transfer Pricing and Charging • Capitalisation 14
  • 15. How to sell the chosen model, gain understanding and communicate the impact • Identify the real decision makers • Ensure all elements have been evaluated • Assess Group requirements • Listen carefully to Senior Management requirements • Investigate Tax, VAT etc • Involve all disciplines in the model development and feedback • Depends on who is potentially put at risk • Group Management • Local Senior Management • Leaders of HR, Tax, Finance etc • Include a Risk Analysis for each option • Evaluate the impact of each on the Organisational Design, SSC and Company • Meet regularly with the real decision makers, ensure they understand and buy-in 15
  • 16. Summary • Take care to identify real decision makers • Your model may end up being a hybrid • It might be decided on maturity of the business rather than financials • Have facts to back up the chosen model 16