Content Marketing 2013
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The document discusses content marketing strategies for connecting with an audience through core online destinations. It recommends establishing a consistent presence on Facebook, LinkedIn, your website, and YouTube. It emphasizes updating Facebook at least twice a week with business storylines brought to life through video, pictures and comments. LinkedIn company pages are also suggested for ranking well in search. Connecting these content destinations so all content is posted on the website is advised. Creating a YouTube channel is only recommended for professional-grade video, otherwise consider slideshows or digital brochures on SlideShare. It concludes by suggesting creating a posting schedule for Facebook, LinkedIn and YouTube to engage audiences and connect with them through relevant, interest-generating content.
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This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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- 1. Donovan x Media Strategies CONTENT MARKETING
- 2. How to connect with content.
- 3. DEFINE YOUR CORE BRANDED ONLINE DESTINATIONS Where should your brand live? • Facebook • LinkedIn • Your Website • Youtube
- 4. Facebook Business Page, a must have. Updated at least 2x weekly.
- 5. Let your business story lines come to life with video*, pictures and comments. *more on Youtube slide
- 6. LinkedIn, The Professional Social Network. Company Pages rank well in search. LinkedIn
- 7. CONNECT Connect your content destinations so all content posted lives on your website
- 8. Create a Youtube Channel, IF, You have professional grade video shot using tripods, microphones and lighting. Otherwise you hurt your business credibility. Plan B, use slide shows of still photos, or a digital version of your best brochure and post via Slide Share.
- 9. Video content supports your brand, engages visitors with your story.
- 10. Twitter? Depends. Twitter Feed Are you an industry thought leader? Are you a candidate? Are you the business?
- 11. NOW POST CONTENT THEY WILL BE INTERESTED IN YOU ARE CONNECTED.
- 12. CREATE A SCHEDULE FOR POSTING (and take lots of pictures) • Facebook • Linkedin • Youtube (or Slide Share)
- 13. Donovan x Media Strategies CONTENT MARKETING