Thomas Armitage Resume 2018

1. Thomas J. Armitage
thomas.j.armitage@gmail.com | (315) 404-9968 | thomasjarmitage.com
_________________________________________________________________________________
Profile: Personality: ESTJ | “The Executive” | Extrovert, Sensing, Thinking, Judging
Strengths: Maximizer, Woo, Communication, Focus, Positivity
Experience:
Adjunct Instructor​, 1/2014 – Present
Utica College, Utica, NY
➢ Currently teach BUS 631, covering market research and digital analytics, and PRL 408, educating
students on social media marketing and inbound techniques.
Senior Digital Marketing Team Lead​, 5/2013 – Present
Site-Seeker Inc, New Hartford, NY
➢ Develop strategic integrated digital marketing plans and lead a team of support to execute content,
email, and social media related tactics. Manage efforts for our largest client CoreLife Eatery.
➢ Build quarterly/annual web analytics reports and interpret data to improve traffic and performance.
Public Relations Manager​, 3/2012 – 5/2013
Overit Media, Albany, NY
➢ Executed traditional media relations efforts for a variety of national technology start-ups including
consumer brands Core Outdoor Power and Wifarer and enterprise brands Clarizen and Wanova.
➢ Secured coverage in top tier media outlets including ​Forbes​, ​USA Today​, ​PCWorld​, and ​VentureBeat​.
➢ Developed and implemented comprehensive social media campaigns to build loyal, active fan bases.
Marketing Associate​, 8/2010 – 3/2012
Sovena USA, Rome, NY
➢ Conducted marketing, social media, website management, and couponing efforts to drive sales and new
business for national retail brand Olivari Mediterranean Olive Oil and popular foodservice line GEM.
➢ Generated local buzz through public relations efforts and coordinated sponsorship of three non-profit
events to help raise funds, create brand advocates, and build corporate image within the community.
Community Development Specialist​, 9/2009 – 8/2010
Upstate Cerebral Palsy, Utica, NY
➢ Drove multimedia efforts through photography and videography for website and monthly newsletters.
➢ Key player in employee relations and internal marketing efforts for more than 2,000 staff members.
Education: West Virginia University​, Morgantown, WV
Master of Science:​ ​Integrated Marketing Communication, May 2014
Utica College of Syracuse University​, Utica, NY
Bachelor of Science: Public Relations, May 2009
Tools: Certifications: Codecademy (HTML/CSS), Google AdWords, Analytics, Tag Manager, Hubspot, SharpSpring
Social Media: Facebook, Google MyBusiness, Instagram, LinkedIn, SoundCloud, SnapChat, Twitter, YouTube
Software: Adobe Audition, InDesign, Photoshop, BuzzSumo, SEMrush, SimplyMeasured, SproutSocial, Wordpress
Features: Blog topics focused on digital marketing, social media, business productivity, and emerging technologies have
been featured in ​Entrepreneur​, ​MarketingProfs​, ​PRDaily​, ​SocialMediaToday​, ​SEMrush​, ​Steamfeed​ and more.
____________________________________________________________________________________________________
16 Wadas Dr. | New York Mills, NY 13417 | thomas.j.armitage@gmail.com | (315) 404-9968 | @thomasjarmitage