1. 1TITLE OF PRESENTATION (EDIT USING: INSERT MENU > HEADER AND FOOTER)
Leader, Segment Marketing
Cheryl brings over 20 years Marketing expertise in both high tech and
consumer goods. Her career has spanned across the marketing
discipline with with a recent focus on marketing strategy, insights &
analytics and markteing skills/training development. She is currently
the Vice President of Marketing for the Chief Data and Chief Analytics
Officer at D&B where her responsibilities include leading the
development of a persona-based value proposition and driving
awareness of the analytics and data solutions
Prior to D&B, Cheryl has held executive leadership roles as IBM,
Juniper Networks and J. Walter Thompson.
Cheryl Max
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 Driving Marketing Excellence, CEB 2014
 ANA, Marketing Education, 2015
 SES, 2010
 Unisphere Engage Event, 2011
 Destination CRM, 2008
 Adjunct Faculty: NYU, St. Elizabeth’s College
 Guest Lecturer: Notre Dame, Northwestern, NYU, University of Arizona
 Published: 3 case studies in marketing journals
Speaking
Topics
History
Cheryl Max
https://www.linkedin.com/in/c
herylgmax
 Persona Based Marketing
 Marketing Education
Programming/Training
 Event Experience
 Demand Generation
Short Hills,
NJ
CPO