1. JAMES TRAHAN
37587 Emery St.
Clinton Township, MI 48035
(586) 201-8217
Mrjats02@yahoo.com ; trahanja@student.gvsu.edu
Education:
Grand Valley State University, Grand Rapids, MI
Bachelor of Business Administration: Marketing and Management with Emphasis in Sales
Graduated 12/09 Seidman College of Business
Experience:
Social Media Specialist – Emphatic (November 2014 – current)
Responsibilities:
 Develop relevant and engaging content for all social media sites.
 Work with team to make sure content is consistent with company’s business identity.
 Strong written skills and originality in copy-writing.
 Research competitor’s social media sites to make sure company’s strategy is unique.
 Research blogs, news articles, and trends.
Social Media Specialist - ViSalus Sciences (Apr 2012 - Aug 2014)
Responsibilities:
 Produce editorial calendar to create engaging social content. Ensure theme of calendar is congruent
with ‘voice’ of social strategy.
 Analyze demographics and key components to ensure target market is established.
 Manage the day-to-day postings and conversations across social properties.
 Write content to support all corporate social channels (Twitter, Facebook, Instagram, Google+,
LinkedIn)
 Provide monthly metrics on specific platforms to track KPIs.
 Generate buzz through viral marketing initiatives as well as drive external link development.
 Monitor and moderate community participation to ensure rules of engagement and community
guidelines are followed. Review posts/potential complaints containing watchwords for context and
forward to internal resources if necessary.
 Post and promote interactive content that encourages participation and the development of fan-
generated content to ensure that the community is actively engaged and meeting objectives.
 Collaborate with the cross-functional teams such as Sales, Events, and Content Marketing.
 Collaborate with international offices to ensure online marketing strategy is consistent.
 Communicate issues, opportunities and insights to management at large and fosters best practices with
the social media contacts in the field.
 Stay up-to-date on new social media tools, best practices and how other organizations and companies
are using them, so that the company can continue to be an early adopter of these technologies.
 Experience with CRM tools such as ViralHeat, Tagboard, Track Maven, Google Analytics, Hootsuite, and
Sales Force (Buddy Media, Radian6)
 Video editing (IMovie) and general photography to capture theme of business for online audience.
Leadership:
 Assistant coach for Lady Ducks hockey team of SCS 2014
 Assistant coach for PKHL hockey league of Fraser 2014
 Member of Midwest Collegiate Roller Hockey League 2004/2010
 Grand Valley State University roller hockey officer 2004 & 2009
 Assistant captain for Grand Valley hockey 2008/2009
 High school senior class president 2004
 High school Student Congress 2004

2.  High school varsity football 2000-2004
Organizational:
 Part of group that created, promoted and advertised benefit for Neurofibromatosis Support Group of
West Michigan.
Awards:
 Top Socially Devoted Brand in Health Industry in Q2 2013 by Socialbakers
References:
Ziad Stephan Kristina Wegner
Social Media & Support Manager Account Executive/Social Media Specialist
ViSalus Sciences Mediabrands Publishing
380 East Big Beaver Rd. Suite 400 805 East Maple Road
Troy, MI 48083 Birmingham, MI
(248) 520-0101 (586) 855-8954