April 30, 2014
PRL 408: Social Media
Desta,Y. (2014, March 13). How to hunt for a job using
social media. Mashable. Retrieved on April 26, 2014
Larson, S. (2013, October 2). Using social media to
land your dream job. ReadWrite. Retrieved on April
26, 2014 from http://readwrite.com/2013/10/02/get-a-
The ultimate 20 tips to help you in your job
search using social media.
Everyone does social media today.
Social media has made it extremely easy to
apply but harder to stand out.
Average job search takes 18 weeks.
Research, writing and speaking skills will
NEVER go out of style.
What is your goal?
What is your top 10?
Put together a roadmap
Set daily benchmarks, set aside time each day.
FulfillALL requirements in an application.
Be professional in your interview.
Wear a suit to your interview.
Show them your personality.
Keep track of everyone you meet and
everywhere you apply.
Develop messaging that portrays you.
Be consistent with both across ALL platforms.
Be proficient in all social media platforms.
Download and experiment.
You need to be able to explain why social is
important and how it can be used to grow the
Can feature social
channels, as well
as more writing
Be original. But also blend in.
Google Analytics, Hootsuite, PRWeb, etc.
Say that you work for a local company and
need a free trial or demo.
Follow PR rockstars and
interact with them!
Set upTwitter lists to track.
Agencies, companies, friends, etc
#agencychat, Fridays at 2 p.m.
#blogchat, Sundays at 9 p.m.
#journchat, Mondays at 8 p.m.
#u30pro,Thursdays at 7 p.m.
#jobchat,Thursdays at 8 p.m.
#contentchat, Mondays at 3 p.m.
#mobilechat,Wednesdays at 9 p.m.
#pr20chat,Tuesdays at 8 p.m.
#smchat,Wednesdays at 1 p.m.
This needs to be an extension of your online
resume but much more compressive and
Use an RSS app to skim headlines quickly.
Pick 5 publications and read every morning.
Attend webinars or online trainings.
Include links to your
Make it available for
PRSSA, PRSA, MV Ad Club, Catalyst, AMA
If you can afford it:
Social Media Marketing World
Content Marketing World
Corporate Social Media Summit
Reach out to good contacts.
Don’t ask people for a job.
For real interviews:
Notes on strategy
Blog at least 2x per month.
Research fitting topics.
Don’t forget to ask for guest features.
Tweet and post
Create meme and
Comment on blogs so people notice you.
Reach out and follow with people onTwitter.
Write a note and connect on LinkedIn.
Start with local community, alums, people you
meet through internships, etc. and go from there.
Review of the year
Work on final paper
Read chapter 16 in the text
Read articles from #UticaCollegeSM and comment
Klout andYammer presenters should be ready to
Ahmad, I. (2013, October 4). How to improve your job search by
using social media. Social Media Examiner. Retrieved on April 26,
2014 from http://socialmediatoday.com/irfan-
Bennett, S. (2014, January 30).The ultimate social media guide to
getting a job. Media Bistro. Retrieved on April 26, 2014 from
Desta,Y. (2014, March 13). How to hunt for a job using social
media. Mashable. Retrieved on April 26, 2014 from
Larson, S. (2013, October 2). Using social media to land your
dream job. ReadWrite. Retrieved on April 26, 2014 from