Job Searching with Social Media

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Job Searching with Social Media. Week 14 for PRL 408 at Utica College. Spring 2014.

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Job Searching with Social Media

  1. 1. Week #14 April 30, 2014 Utica College PRL 408: Social Media ThomasArmitage
  2. 2.  Desta,Y. (2014, March 13). How to hunt for a job using social media. Mashable. Retrieved on April 26, 2014 from http://mashable.com/2014/03/13/job-hunt- social- media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaX NmbCJ9  Larson, S. (2013, October 2). Using social media to land your dream job. ReadWrite. Retrieved on April 26, 2014 from http://readwrite.com/2013/10/02/get-a- job-with-social-media#awesm=~oCyvKazFUd9u8E
  3. 3.  The ultimate 20 tips to help you in your job search using social media.
  4. 4.  Everyone does social media today.  Social media has made it extremely easy to apply but harder to stand out.  Average job search takes 18 weeks.  Research, writing and speaking skills will NEVER go out of style. (Bennett, 2014)
  5. 5. (Bennett, 2014)
  6. 6. (Ahmad, 2013)
  7. 7. (Ahmad, 2013)
  8. 8.  What is your goal?  What is your top 10?  Put together a roadmap
  9. 9.  Set daily benchmarks, set aside time each day.  FulfillALL requirements in an application.  Be professional in your interview.  Suit  Smile  Thank-you notes  Wear a suit to your interview.  Show them your personality.
  10. 10.  Keep track of everyone you meet and everywhere you apply.
  11. 11.  Check daily!  LinkedIn  Indeed  TweetMyJobs  Glassdoor  CollegeTopTalent  Career Sonar
  12. 12.  Professional headshot.  Develop messaging that portrays you.  Be consistent with both across ALL platforms.
  13. 13.  Be proficient in all social media platforms.  Download and experiment.
  14. 14.  You need to be able to explain why social is important and how it can be used to grow the brand.
  15. 15.  About.me  Blog  Personal website  Can feature social channels, as well as more writing samples.
  16. 16.  Be original. But also blend in.  WordCloud generator.
  17. 17.  Google Analytics, Hootsuite, PRWeb, etc.  Say that you work for a local company and need a free trial or demo.
  18. 18.  Follow PR rockstars and interact with them!  @prsarahevans,  @dbreakenridge  @DannyBrown  @prtini  @dmscott  Set upTwitter lists to track.  Agencies, companies, friends, etc
  19. 19.  #agencychat, Fridays at 2 p.m.  #blogchat, Sundays at 9 p.m.  #journchat, Mondays at 8 p.m.  #u30pro,Thursdays at 7 p.m.  #jobchat,Thursdays at 8 p.m.  #contentchat, Mondays at 3 p.m.  #mobilechat,Wednesdays at 9 p.m.  #pr20chat,Tuesdays at 8 p.m.  #smchat,Wednesdays at 1 p.m.
  20. 20.  This needs to be an extension of your online resume but much more compressive and impressive.  Portfolio  Groups  Recommendations
  21. 21.  Use an RSS app to skim headlines quickly.  Pick 5 publications and read every morning.  Attend webinars or online trainings.
  22. 22.  Include links to your social channels.  Make it available for download.  Need business experience!
  23. 23.  PRSSA, PRSA, MV Ad Club, Catalyst, AMA  If you can afford it:  Social Media Marketing World  Content Marketing World  Blogwell  Corporate Social Media Summit  PRSA National
  24. 24.  Reach out to good contacts.  Don’t ask people for a job.  Come prepared.  For real interviews:  Questions  Notes on strategy  Audit info
  25. 25.  Blog at least 2x per month.  Research fitting topics.  Don’t forget to ask for guest features.
  26. 26.  Tweet and post  Answer questions on LinkedIn  Take photos  Create meme and infographics  Record videos, vlogs
  27. 27.  Comment on blogs so people notice you.  Reach out and follow with people onTwitter.  Write a note and connect on LinkedIn.  Start with local community, alums, people you meet through internships, etc. and go from there.
  28. 28.  Review of the year  To do:  Work on final paper  Read chapter 16 in the text  Read articles from #UticaCollegeSM and comment  Klout andYammer presenters should be ready to present
  29. 29.  Ahmad, I. (2013, October 4). How to improve your job search by using social media. Social Media Examiner. Retrieved on April 26, 2014 from http://socialmediatoday.com/irfan- ahmad/1791181/how-improve-your-job-search-using-social- media-infographic  Bennett, S. (2014, January 30).The ultimate social media guide to getting a job. Media Bistro. Retrieved on April 26, 2014 from https://www.mediabistro.com/alltwitter/social-media-job- guide_b54646  Desta,Y. (2014, March 13). How to hunt for a job using social media. Mashable. Retrieved on April 26, 2014 from http://mashable.com/2014/03/13/job-hunt-social- media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaXNmbCJ9  Larson, S. (2013, October 2). Using social media to land your dream job. ReadWrite. Retrieved on April 26, 2014 from http://readwrite.com/2013/10/02/get-a-job-with-social- media#awesm=~oCyvKazFUd9u8E

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