Kyle Buyers' Resume


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My most recent resume, updated July 2014 to include my latest achievements working as Social Media Manager for Qualcomm.

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Kyle Buyers' Resume

  1. 1. 1 (3)RelocatedtoBayArea(2)School:Marketing certs. KYLE BUYERS 650.804.3500 | | SYNOPSIS I bring a deep experience and 9+ year passion in social media to a 5 year foundation of broader marketing skills as well as three technical certificates. I have proven results in augmenting user bases, increasing brand awareness and proliferation of key messaging, and improving clicks and interest in content worldwide. Here’s a glimpse of how I develop Social Media Marketing plans on my blog: WORK HISTORY Social Media Marketing Manager – Qualcomm (contract) December 2013 – Present  Actively managing, monitoring, measuring, and designing campaigns for all of the social media profiles and accounts of Qualcomm Atheros, a key subsidiary of Qualcomm.  Facilitated >30m social impressions and >25,000 link clicks so far, as well as engineered steady audience growth of >10% for each of our 4 main social networks.  Working within the PR team, my content has been directly quoted in CNN Money, The Daily Mail, and other media.  Ongoing management of content strategy amongst integrated marketing, alliance marketing, partners/customers, PR agency, and corporate global social media and the masterbrand.  Responsible for adapting global social media marketing plan and playbook to our division to determine content for blog, Twitter, Facebook, YouTube, Google+, and other social media accounts. Account Executive – IXL Learning (temp. contract) September – October 2013  Managed accounts, handled cancellations, tracked feedback, and settled client issues using various software and CRM.  Closed an average of 200 cases each day with over 5,700 separate cases resolved. MarCom Manager (conference volunteer) – American Marketing Association (BC Chapter) April – June 2013  Designed and implemented marketing communications plan for annual VISION conference.  Managed and coordinated themes, messaging, and content across channels with Social Media Manager, directors, and board members.  Oversaw and coordinated email blasts, newspaper ads, direct mail, magazine copy, online video, display ads, and web content via WordPress for all three events.  Achieved conference attendance goals and assisted in final debrief and analysis. Full-time Marketing Student – British Columbia Institute of Technology Sept. 2012 – July 2013  Earned 3 certificates: Social Media Marketing, Marketing Communications, and Public Relations to combine with previous 4 years of marketing experience.  Applied fundamental skills and knowledge using hands-on experience to plan, execute, monitor, and measure innovative online and social marketing campaigns and strategies.
  2. 2. KYLE BUYERS 650.804.3500 2 (1)DevelopedfoundationalexperienceinMarketing Marketing Manager – PerfectMIND / ChampionsWay March – Sept. 2012  Built community and strategized communications in many channels: email blasts to 10,000+, copywriting, trade shows, community management, video production, webinars, and blog content.  Consulted on webpage creation and content, engineered contests, augmented event ticket sales and improved lead capture, delivering qualified leads to sales weekly.  Created program for email reports to track key metrics and weigh against company goals. Web Content Manager – August – Dec. 2011  Implemented and managed 40+ pages of official political website focusing on expertise, public relations, and official messaging for Mayor Walton’s successful 2011 reelection. Marketing Researcher – Kaizen Consulting Services Inc. Dec. 2010 – July 2011  Created and managed database compiling over 1,800 CRM profiles for Marketing Strategy Builder and Consultant Training affiliate program.  Drove in-depth research analysis for marketing initiatives and advised CEO and Marketing Manager on potential new verticals based on data analysis. Social Media Manager / Lead Sales – John Henry the Bicycle Man July 2008 – Dec. 2010  Facilitated Facebook strategy and engineered organic fan growth by 150% in 6 months. Managed Twitter content strategy for 10,000+ followers.  Planned, wrote, produced, and edited content to build community across channels while multitasking between marketing, sales, and events. Strategized and managed campaigns and contests.  Analyzed $2m summer order. Advised ecommerce website redesign, development, and launch. Community Development Assistant; Sr. Residential Advisor – University of California - Santa Cruz May 2006 – June 2009  Supervised staff of 18 on event marketing and planning, training, crisis management, and hiring. Managed core staff while pioneering a new university role.  Enforced policies and handled highly confidential issues while managing and marketing successful events for students, staff, and the public. EDUCATION AND TRAINING • 3 Marketing Certificates – British Columbia Institute of Technology (2013) Cumulative GPA of 3.8, multiple instructor recommendations (see LinkedIn profile) • Bachelor of Arts, Psychology – University of California, Santa Cruz (2009) Cumulative GPA of 3.5; teaching positions included Course Assistant and T.A. • 2 nd degree Black Belt, Taekwondo – Kukkiwon World Taekwondo Federation (2012) My blog article discussing what years of training taught me about business: VOLUNTEER EXPERIENCE Over 11 years actively volunteering for many causes: • Social work with assistance dogs in training (3 yrs.) – Pacific Assistance Dogs Society (PADS) • A Guinness world record-holding canned food drive (4 yrs.) – San Mateo High School • A weekly social mountain bike community ride (3 yrs.) – Shore Nation • Instructing Tae Kwon Do (7 yrs.) – Song’s Martial Arts Institute, North Shore Taekwondo • World Cup racing events and advertising signage (3 yrs.) – Grouse Mountain UCI Mountain Bike World Cup