certs. KYLE BUYERS
650.804.3500 | firstname.lastname@example.org
linkedin.com/in/kylebuyers | kylebuyers.wordpress.com
I bring a deep experience and 9+ year passion in social media to a 5 year foundation of broader marketing
skills as well as three technical certificates. I have proven results in augmenting user bases, increasing brand
awareness and proliferation of key messaging, and improving clicks and interest in content worldwide.
Here’s a glimpse of how I develop Social Media Marketing plans on my blog: http://bit.ly/1c81US8
Social Media Marketing Manager – Qualcomm (contract)
December 2013 – Present
Actively managing, monitoring, measuring, and designing campaigns for all of the social
media profiles and accounts of Qualcomm Atheros, a key subsidiary of Qualcomm.
Facilitated >30m social impressions and >25,000 link clicks so far, as well as engineered
steady audience growth of >10% for each of our 4 main social networks.
Working within the PR team, my content has been directly quoted in CNN Money, The Daily
Mail, and other media.
Ongoing management of content strategy amongst integrated marketing, alliance
marketing, partners/customers, PR agency, and corporate global social media and the masterbrand.
Responsible for adapting global social media marketing plan and playbook to our division to
determine content for blog, Twitter, Facebook, YouTube, Google+, and other social media accounts.
Account Executive – IXL Learning (temp. contract)
September – October 2013
Managed accounts, handled cancellations, tracked feedback, and settled client issues using
various software and CRM.
Closed an average of 200 cases each day with over 5,700 separate cases resolved.
MarCom Manager (conference volunteer) – American Marketing Association (BC Chapter)
April – June 2013
Designed and implemented marketing communications plan for annual VISION conference.
Managed and coordinated themes, messaging, and content across channels with Social
Media Manager, directors, and board members.
Oversaw and coordinated email blasts, newspaper ads, direct mail, magazine copy, online
video, display ads, and web content via WordPress for all three events.
Achieved conference attendance goals and assisted in final debrief and analysis.
Full-time Marketing Student – British Columbia Institute of Technology
Sept. 2012 – July 2013
Earned 3 certificates: Social Media Marketing, Marketing Communications, and Public
Relations to combine with previous 4 years of marketing experience.
Applied fundamental skills and knowledge using hands-on experience to plan, execute,
monitor, and measure innovative online and social marketing campaigns and strategies.
KYLE BUYERS 650.804.3500 email@example.com
Marketing Manager – PerfectMIND / ChampionsWay
March – Sept. 2012
Built community and strategized communications in many channels: email blasts to 10,000+,
copywriting, trade shows, community management, video production, webinars, and blog content.
Consulted on webpage creation and content, engineered contests, augmented event ticket sales
and improved lead capture, delivering qualified leads to sales weekly.
Created program for email reports to track key metrics and weigh against company goals.
Web Content Manager – WaltonForMayor.ca
August – Dec. 2011
Implemented and managed 40+ pages of official political website focusing on expertise, public
relations, and official messaging for Mayor Walton’s successful 2011 reelection.
Marketing Researcher – Kaizen Consulting Services Inc.
Dec. 2010 – July 2011
Created and managed database compiling over 1,800 CRM profiles for Marketing Strategy
Builder and Consultant Training affiliate program.
Drove in-depth research analysis for marketing initiatives and advised CEO and Marketing
Manager on potential new verticals based on data analysis.
Social Media Manager / Lead Sales – John Henry the Bicycle Man
July 2008 – Dec. 2010
Facilitated Facebook strategy and engineered organic fan growth by 150% in 6 months.
Managed Twitter content strategy for 10,000+ followers.
Planned, wrote, produced, and edited content to build community across channels while
multitasking between marketing, sales, and events. Strategized and managed campaigns and contests.
Analyzed $2m summer order. Advised ecommerce website redesign, development, and launch.
Community Development Assistant; Sr. Residential Advisor – University of California - Santa Cruz
May 2006 – June 2009
Supervised staff of 18 on event marketing and planning, training, crisis management, and hiring.
Managed core staff while pioneering a new university role.
Enforced policies and handled highly confidential issues while managing and marketing
successful events for students, staff, and the public.
EDUCATION AND TRAINING
• 3 Marketing Certificates – British Columbia Institute of Technology (2013)
Cumulative GPA of 3.8, multiple instructor recommendations (see LinkedIn profile)
• Bachelor of Arts, Psychology – University of California, Santa Cruz (2009)
Cumulative GPA of 3.5; teaching positions included Course Assistant and T.A.
degree Black Belt, Taekwondo – Kukkiwon World Taekwondo Federation (2012)
My blog article discussing what years of training taught me about business: http://bit.ly/Black-Belt-and-Business
Over 11 years actively volunteering for many causes:
• Social work with assistance dogs in training (3 yrs.) – Pacific Assistance Dogs Society (PADS)
• A Guinness world record-holding canned food drive (4 yrs.) – San Mateo High School
• A weekly social mountain bike community ride (3 yrs.) – Shore Nation
• Instructing Tae Kwon Do (7 yrs.) – Song’s Martial Arts Institute, North Shore Taekwondo
• World Cup racing events and advertising signage (3 yrs.) – Grouse Mountain UCI Mountain Bike World Cup