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Profile
A detail-oriented, ambitious, marketing professional who’s vast
experience, and application of innovation and best practices, drives
success for himself, his clients, and their brands. Accomplished at utilizing
a wide range of social and mobile media platforms; an expert in digital
promotion and public relations. Excellent written and oral communication
skills, with an innate ability to convey information in a manner that’s timely
and informative, be it in print or via a blog. A team player who’s
demeanor makes him desirable to work with, and enjoyable to spend
time with. Raised in northern Michigan, Mike handles complex matters
comfortably, understands the joy of simple pleasures, appreciates the
beauty and necessity of nature, and lives by the belief that to rise, we
must lift others.
MAMAMAMA Mike ArgyleMike ArgyleMike ArgyleMike Argyle
231.342.1700 mike@mikeargyle.com www.MikeArgyle.com Bellaire, MI
Education
Michigan State University
Bachelor of Arts - Marketing
Professional Skills
Written
Verbal
Presentation
Management & Training
Leadership
Customer Service
Marketing Skills
Campaigns & Initiatives
Brand Management
Project Management
Public Relations
Media Interaction
Competitive Analysis
Press Releases
Digital Skills
Blogging | Wordpress
Applications
Social & Mobile Media
Content Development
Video & Podcasts
SEO Implementation
Digital Magazines
Personal Qualities
Creativity
Motivation
Team Interaction
Passion & Approach
Core Competencies
• 30+ years marketing experience; working knowledge &
experience with numerous forms of advertising & promotion;
specializing in digital and inbound marketing
• Exemplary written communications skills – specializing in copy and
prose for promotion, advertising, public relations, training, support,
or enlightenment
• Extensive Wordpress knowledge & skills, including responsive
theme implementation, SEO enhancements, html, platform
creation & maintenance, and security
• Significant experience with nearly all social & mobile media
platforms; expert in use of Facebook, Twitter, tumblr, Flipboard,
YouTube, Instagram, Pinterest, Hootsuite, Yelp, Foursquare,
Urbanspoon, and Foodspotting
• Broad experience with blog posts, newsletters, press releases
• Successful implementation of digital magazines and video media
• In-depth, applicable knowledge of Microsoft Office Suite; trained
numerous others in its use
• Very comfortable communicating and working with various
groups, for the purposes of training, support, or education
• Skilled with Photoshop & GIMP, plus mobile versions of various
graphic & photo manipulation applications
Proven ability to effectively
market brands via innovative
marketing solutions

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Notable Achievements
• Successfully own & operate my own marketing agency, ClearStream Concepts
• Development and maintenance of a custom Wordpress multi-user platform; providing services to
10 websites/blogs with 99% uptime despite ever increasing traffic loads
• Brand development and maintenance for over a dozen startups - restaurants, real estate
businesses, physical therapists, tattoo artists and studios, outdoor products, and a pioneering
faith-based services provider
• Development of social and mobile media programs for the aforementioned businesses, resulting
in consistent growth of “followers” and “check-ins”, plus strong reach, engagement and click-
through rates; efforts substantially impact their sales and brand growth; these businesses had
severely limited budgets and did no “paid for” advertising (print, radio or television), thus my
efforts were solely responsible for their promotion and growth
• Creation and editorial management of website content and numerous blog posts for the
aforementioned businesses; site updates often on a short timeline and absent client guidance;
frequently ghostwrite for most of these clients
• Created and developed a lucrative online coffee business (North Shore Trading Co); provided
freshly roasted, award-winning kona coffee beans anywhere on the planet; handled all aspects
of the business, including marketing & promotion, brand creation & development, product
sourcing, sales materials, packaging and labeling, order fulfillment, and customer service
• As the marketing & public relations manager for LureSecure, managed their online presence,
press releases, branding, and product collateral; enabled a smooth and successful product
launch and consistent growth in sales
• During the well-publicized hacker scourge of Wordpress blogs in April, 2013, singlehandedly
fought off attacks and remediated damage, while providing clients with ongoing status updates;
all sites back up and operating in less than 48 hours; formidable custom defenses have kept
these sites free of incursion
• Utilization of innovative digital marketing techniques, and advanced social media theory,
achieving immediate awareness and enduring online prominence for a unique client; one
weekend’s efforts at a major event resulted in immediate, top level search engine rankings for
this award-winning tattoo artist, which continue to this day
• Awarded IT division’s MVP Award while serving as a Developer/Support Liaison/Lead Trainer for
Ameritech Advertising Services (AT&T)
• One of Ameritech’s top performers as a Senior Account Executive and Training Manager; year-
to-year double-digit percentage sales increases, highest customer service ratings, leader in new
product sales, elected to management advisory board, served as trainer and sales manager for
newly hired employees
• Member of the original TART board that created the non-motorized trail system in Grand Traverse
County; instrumental in enabling system extension into Leelanau county
• Created, developed and managed “Juniors” division for TBAYS (Traverse Bay Area Youth
Soccer); division consists of training & game play for children ages 4-10, required training of
numerous coaches; program was overseen by a professional soccer player I brought over from
England, all printed materials, website updates and program promotion were my responsibility; at
one time over 600 children were enrolled in this program
• Co-directed two soccer tournaments for TBAYS; responsibilities included production of marketing
materials (tournament program) and site supervision at two venues; at the time, these
tournaments were among the largest in the state of Michigan
• Created and managed promotional and public relations campaign for Ameritch Advertising
Services’ participation in two televised NORBA mountain bike races in northern Michigan
MikeArgyle•POBox1157•Bellaire,MI49615•231.342.1700•mike@mikeargyle.com•MikeArgyle.comMikeArgyle•POBox1157•Bellaire,MI49615•231.342.1700•mike@mikeargyle.com•MikeArgyle.comMikeArgyle•POBox1157•Bellaire,MI49615•231.342.1700•mike@mikeargyle.com•MikeArgyle.comMikeArgyle•POBox1157•Bellaire,MI49615•231.342.1700•mike@mikeargyle.com•MikeArgyle.com

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Career Highlights
Founder & Managing Partner ClearStream Concepts
September, 2009 – Present Bellaire, MI www.ClearStreamConcepts.com
Innovative digital marketing solutions that are easy to use, unique, elegantly designed and ROI sensitive.
Solutions integrate hybrid Wordpress blogs, responsive technologies, client specific social & mobile media
platforms/channels, and search engine optimization. Programs are based on initial and regular program
evaluations & environmental assessments, stress brand promotion, and implement domain awareness
strategies. Advanced offerings include digital magazines, aerial data acquisition (photo/video/FLIR) and
social media/web forensics. Emphasis on doing social good, including programs for charities and kind
hearts. Handling all aspects of the business.
Marketing Manager Northern Shores Realty
September, 2008 – December, 2013 Bellaire, MI
Discount real estate brokerage, based solely on the internet, primarily established to meet the needs of
buyers. All promotion based on the implementation of digital marketing, including a custom website/blog,
and a channelized, broad spectrum social and mobile media program. All assets now being maintained
by the broker, under my supervision.
Marketing Manager & Recruiter Re/Max Bayshore Properties
March, 2007 – June, 2008 Traverse City, MI
Responsible for development & maintenance of the brokerage’s custom website, and network within and
between offices. Provided training & support to agents and brokers for use of Re/Max digital assets,
Microsoft Office Suite, individual PC’s and peripherals, and cellular phones. Recruited, trained, and
supervised new agents.
Owner North Shore Trading Co
November, 2004 – December, 2008 Traverse City, MI
Online retailer of award-winning 100% Kona coffees and related products. Responsibilities included
business and marketing plan development, formation of relationships and contractual agreements with
coffee growers and product suppliers, website development, creation of business’ identification system
and company/product branding, design & installation of network facilities, maintenance of computer
systems and software, and establishment of shipping practices.
IT Analyst & Lead Trainer Ameritech Advertising Services (SBC/AT&T)
July,1997 – September, 2004 Traverse City, MI
Maintained sales teams’ use of technology and productivity tools in the marketplace. Developed and
deployed comprehensive training and support to the sales team, associated management and support
personnel for order entry systems and productivity tools. Provided diagnosis and remedy of hardware,
software, and network issues. Member of board that assessed end users’ needs and made
recommendations for upgrades, procurements and system changes.
Senior Account Executive & Training Mgr Ameritech Advertising Services (SBC/AT&T)
July,1987 – June, 1997 Traverse City, MI
Design and placement of individually tailored directory advertising programs for thousands of clients
throughout the Midwest. Assisted with development of local and corporate policies and strategies, as well
as design and content of directories. Training and management of newly hired account executives.
Recommendation
“Mike repeatedly exceeds expectations - it’s obvious that’s what drives him. His passion and creative energy,
marketing knowledge and promotional experience, technical savvy and implementation of new technologies,
make him a performer you want to be associated with. He’s experienced and relaxed, yet youthful and
professional, with a respectful and open-minded style, and a unique approach to life, that makes him an asset to
any team he’s a member of.”
~ Kos Semonski, MSIA, CISSP Principal Security Technology Manager - AT&T Services
MikeArgyle•POBox1157•Bellaire,MI49615•231.342.1700•mike@mikeargyle.com•MikeArgyle.comMikeArgyle•POBox1157•Bellaire,MI49615•231.342.1700•mike@mikeargyle.com•MikeArgyle.comMikeArgyle•POBox1157•Bellaire,MI49615•231.342.1700•mike@mikeargyle.com•MikeArgyle.comMikeArgyle•POBox1157•Bellaire,MI49615•231.342.1700•mike@mikeargyle.com•MikeArgyle.com