This document contains a candidate's portfolio and assessments for an advertising production course. It includes 4 tasks: research, developing a product, the design process, and a pitch and evaluation. For each task, the candidate's work is assessed and given a grade. The assessor provides positive feedback, praising the candidate's analyses, ideas, teamwork, and evaluations. The assessor requests two additional documents be uploaded to complete the portfolio. The candidate signs an action plan to acknowledge the feedback and commit to acting on the assessor's advice to improve their grade.

1. Unit 18: Advertising Production
Candidate Name: Matt Holley
Task 1: Research - distinction
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis blog dist
Advertising techniques worksheet blog dist
Team name (advertising company),
slogan and logo
blog dist
4 advert analysis table blog dist
Individual advert analysis blog dist
Task 2: Developing your product - distinction
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas blog merit
Blog post of individual ideas and
research into a rival product
blog dist
Blog post with team review of ideas and
final group decision
blog dist
Task 3: The design process distinction
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine blog dist
An advert for a bus or train blog dist
An online advert for a website (banner) blog dist
A group TV advert blog dist
Task 4 and 5: The Pitch and Evaluation distinction
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch photo yes N/A Pitch
graded on
Unit 2 sheet
Pitch powerpoint/prezi yes
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation yes dist
Action Plan (to improve grade):
Task 1 –
1. Great analysis of the unusual adverts
2. Excellent definitions of the techniques
3. Excellent company information and logo ideas
4. Excellent analysis on the 4 adverts
5. Excellent analysis on 3 mobile advert , well done
Task 2 –
1. No mind map but clear blog post on groups initial ideas and plans for their water
2. Excellent research on smart water, own initial ideas are good, well done
3. Great table showing all of the groups ideas
Task 3 –
Excellent print adverts and tv advert for your drink, you have worked excellently as a team. Please
upload your tv advert now uploaded
Task 4 –
Please upload your pitch photo as proof of your presentation now uploaded
Task 5 –
An excellent evaluation, you have covered your journey well and your group has worked excellently
throughout. Great analysis of your strengths and weaknesses.

2. Unit 18: Advertising Production
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name:
Date:
Assessor signature: