This document outlines tasks for a student named Isaac Farmer to complete an advertising production unit. It provides feedback on Isaac's work, noting what evidence was provided and the grades received. The assessor praises Isaac's research, ideas, and evaluation but notes some areas need more detail like target audiences and analysis of competing products. The action plan advises Isaac to add more details, links, and documents to his blog submission to achieve a higher grade. Isaac agrees to follow the guidance to improve his work.

1. Unit 18: Advertising Production
Candidate Name: Isaac Farmer
Task 1: Research
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis Y pass
dist
Advertising techniques worksheet Y dist
Team name (advertising company),
slogan and logo
Y dist (in
eval)
4 advert analysis table Y merit
Individual advert analysis Y merit
Task 2: Developing your product
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas Y dist
distBlog post of individual ideas and
research into a rival product
Y merit
Blog post with team review of ideas and
final group decision
Y dist
Task 3: The design process
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine Y
distAn advert for a bus or train Y
An online advert for a website (banner) Y dist
A group TV advert Y dist
Task 4 and 5: The Pitch and Evaluation
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch (prezi/power-point, script
and photo)
yes N/A Pitch
graded on
Unit 2 sheetPitch (unit 2) feedback sheet yes
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation including peer and teacher
feedback
Y dist
dist
Action Plan (to improve grade):
Task 1 – Your individual research on subway is very brief. More detail needed on who the target
audience might be and who and how they are reaching them. On your 4 advert analysis table you need
to add a bit more detail to the audience column. Your unusual advert analysis is very brief. For a higher
grade this needs to be in sentences, not bullet points briefly answering the questions.
Task 2 – your team and individual ideas mind maps are excellent. Your analysis of Eclipse gum is fairly
brief, could do with a few more details, what about colours and how they are reaching their target
audience? You need to add your team review sheet showing the ideas of your team mates and your
choice of final idea – now added
Task 3 – Your website banner is well thought throught and matches your target audience well. Your
group tv advert is excellent, please add a youtube link to your blog. – now added
Task 4&5 – please add your group photo and feedback sheet to your blog. – now added
Task 6 – your evaluation is excellent, your step by step is clear and detailed and you have thought
though your strengths and weaknesses well.
This is on track for a distinction Isaac well done, please add the missing parts to your blog and amend

2. Unit 18: Advertising Production
the above for a higher grade.
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name: AJO
Date: 19/02/14
Assessor signature: AJones