The document provides an assessment of a student advertising pitch for Chew Goo Gum. It assesses the student across several criteria on a scale of Pass, Merit, Distinction. The student communicated their product and target audience clearly, but could have researched rivals more thoroughly. They used software like Prezi and Photoshop effectively in their presentation. Eye contact was good but more preparation was needed to answer questions. The marketing campaign design and written materials were clear. Spelling and grammar were checked. The action plan advises the student to improve by preparing more for questions, and creating a new Prezi and script with more detail on advertising and the target audience to achieve a distinction grade. The student agrees