This document provides a summary of a student's work on an advertising production project. It outlines the tasks completed by the student, including researching advertising techniques, developing product ideas as part of a group, designing various advertisements, and pitching and evaluating the project. Feedback is provided on each task, noting what aspects met merit criteria and what could be improved for a higher grade. The student is advised to add more detail and analysis to certain tasks. An action plan is then provided for the student to sign, acknowledging they will make the recommended improvements.

1. Unit 18: Advertising Production
Candidate Name:
Ross Dennison
Task 1: Research - Merit
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis Yes M
Advertising techniques worksheet Yes M
Team name (advertising company),
slogan and logo
Yes M
4 advert analysis table Yes P
Individual advert analysis Yes P
Task 2: Developing your product - Merit
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas Yes M
Blog post of individual ideas and
research into a rival product
Yes M
Blog post with team review of ideas and
final group decision
Yes M
Task 3: The design process - Merit
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine Yes M
An advert for a bus or train Yes M
An online advert for a website (banner) Yes M
A group TV advert Yes M
Task 4 and 5: The Pitch and Evaluation - Merit
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch (prezi/power-point, script
and photo)
y N/A Pitch
graded on
Unit 2 sheetPitch (unit 2) feedback sheet y
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation including peer and teacher
feedback
Y M
Action Plan (to improve grade):
Task 1 – your adverts analysis is all uploaded. To get a higher grade you need to add more detail to
your individual advert worksheet. More detail added to tasks.
Task 2 – for a higher grade, again more detail is needed, think about the meeting your team had to
decide on the name and colours for your gum – more analysis now added.
Task 3 – your adverts are great, nice bright colours.
Task 4 – please add your pitch photo and marksheet from your pitch – now added.
Task 5 – your evaluation is the strength of this project. You have explained the group process well and
shown how you created your adverts. Your step by step is good your detail on your strengths and
weaknesses could be improved to make this a distinction.
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name:
Date:
Assessor signature: Merit

2. Unit 18: Advertising Production