This document outlines the tasks and evidence required for a student named Ben Coombs to earn a Merit grade in the Unit 18: Advertising Production course. It details four tasks related to researching advertising techniques, developing advertising ideas, designing adverts, and pitching and evaluating an advertising campaign. The assessor provides feedback on Ben's work, noting what merits a Pass or Merit grade for each task and action items for Ben to improve his grade, such as adding more detail to some of his analyses. Ben signs the action plan agreeing to act on the assessor's advice.

1. Unit 18: Advertising Production
Candidate Name:
Ben Coombs
Task 1: Research - Merit
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis Yes M
Advertising techniques worksheet Yes M
Team name (advertising company),
slogan and logo
Yes M
4 advert analysis table Yes P
Individual advert analysis Yes P
Task 2: Developing your product - Merit
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas Yes M
Blog post of individual ideas and
research into a rival product
Yes M
Blog post with team review of ideas and
final group decision
Yes (in eval) P
Task 3: The design process - Merit
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine Yes M
An advert for a bus or train Yes M
An online advert for a website (banner) Yes M
A group TV advert Yes M
Task 4 and 5: The Pitch and Evaluation - Merit
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch (prezi/power-point, script
and photo)
Yes N/A Pitch
graded on
Unit 2 sheetPitch (unit 2) feedback sheet Yes
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation including peer and teacher
feedback
Yes M
Action Plan (to improve grade):
Task 1 – You could add more detail to your 4 advert analysis and your individual advert for a higher
grade. You could also re-draft some of your definitions on your advertising techniques for a higher
grade.
Task 2 – Your group ideas and mind map are shown and detail your idea well. You are missing a blog
post with your individual ideas and research on a rival product (another water) – now added.
Task 3 - Your adverts have a clear brand image and match well.
Task 5 – your evaluation is clear and shows your design process well. Your strengths and weaknesses
are outlined well.
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name:AJO
Date:22/05/14
Assessor signature:
Merit