The document provides evidence of assessment for a student group's advertising pitch presentation. [1] Michael Wells and Aidan Seymour presented their product "Vitality" and were assessed on various criteria such as communicating ideas clearly, using appropriate software, and addressing the audience appropriately. [2] They received Distinction grades for all criteria assessed, which included using research confidently, employing software like Prezi and Photoshop, interacting well with the audience, and having clear written formats with target audience research. [3] The action plan concluded they gave a confident presentation and no improvements were needed.

1. Providing Evidence for Unit 1: P4, M4, D4. Unit 2: P1, M1, D1, P2, M2, D2, P3, M3, D3, P4,M4, D4, P5,
M5, D5. Unit 4: P3, M3, D3.
The Advertising Pitch Teacher Assessment
Members of the group:
Michael Wells and Aidan Seymour
Their Product: Vitality
Grading Criteria
P1, M1, D1
Have they communicated
information and ideas in
discussions about media
production with sufficient
clarity to be understood
P2, M2, D2
Have they used software to
create their presentation?
P3, M3, D3
Have they addressed and
interacted with the
audience appropriately
P4, M4, D4
Have they presented
information and ideas for
media production
appropriately in written
formats with sufficient clarity
to be understood
P5, M5, D5
Have they checked their
presentation for spelling,
grammar etc
Comments
Excellent use of research
and confident pitching
style
Grade
Distinction
Excellent use of prezi,
photoshop, and premier
Distinction
Yes – very confident and
Distinction
clear, good interaction with
audience
Well thought out corporate
partners and excellent
target audience research,
very clear design
throughout.
Distinction
Yes
Distinction
Action Plan (to improve grade):
A confident presentation, well done!
You have clearly practised this and excellent interaction with the audience
I understand the contents of this action plan and realise that it is up to me to act on the advice
given
Student Signature:
Date:
Assessor name: AJO
Assessor signature:
Date: 21/11/13
Internal Verification: MDR
IV signature:
Date: 21/11/13
Distinction