The document provides a teacher assessment of a student advertising pitch presentation. It assesses five students (P1-P5) on various criteria such as communicating ideas clearly, using appropriate software, and addressing the audience. For most criteria, the students received a 'Merit' grade with the feedback noting their clear design and use of comedy but that more eye contact with the audience was needed. To improve to a 'Distinction' grade, the action plan advises the students to re-do the presentation with more practice, use of a script, and effective interaction with the audience using cue cards.

1. Providing Evidence for Unit 1: P4, M4, D4. Unit 2: P1, M1, D1, P2, M2, D2, P3, M3, D3, P4, M4, D4,
P5, M5, D5. Unit 4: P3, M3, D3.
The Advertising Pitch Teacher Assessment
Their Product: Sour Power
Grading Criteria Comments Grade
P1, M1, D1
Have they communicated
information and ideas in
discussions about media
production with sufficient
clarity to be understood
Good slogan and brand
identity.
Merit
P2, M2, D2
Have they used software to
create their presentation?
Good use of prezi,
photoshop, and premier
Merit
P3, M3, D3
Have they addressed and
interacted with the
audience appropriately
Yes – more eye contact
needed with the audience
Merit
P4, M4, D4
Have they presented
information and ideas for
media production
appropriately in written
formats with sufficient clarity
to be understood
Good clear design
throughout with good use
of comedy in the TV
advert
Merit
P5, M5, D5
Have they checked their
presentation for spelling,
grammar etc
Yes Merit
Action Plan (to improve grade):
 To get a distinction you need to re-do a presentation ensuring you practise, use a
script and most importantly interact with the audience effectively
 Good use of cue cards, try to look and interact more with the audience for a higher
grade
I understand the contents of this action plan and realise that it is up to me to act on the advice
given
Student Signature: Date:
Assessor name: AJO
Date: 21/11/13
Assessor signature:
Internal Verification: MDR
Date: 21/11/13
IV signature:
Members of the group:
Ben Coombs and Ryan Harris
Merit