More Sales Prospects in Less Time and More Profits
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This document outlines a marketing strategy using LeadFerret and SalesNexus to generate 500 B2B contacts per month through content-based email campaigns. It recommends a 5-step process: 1) Define the target audience, 2) Identify common customer pains, 3) Create educational content pieces, 4) Develop qualifying questions, and 5) Develop FAQs. LeadFerret provides free access to over 5 million B2B contacts. SalesNexus costs $55/month and provides CRM, email marketing, and the ability to transfer 500 contacts from LeadFerret each month. Attendees are encouraged to start a free trial.
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More Sales Prospects in Less Time and More Profits
- 1. 500 B2B Contacts each Month! Start a Free LeadFerret account Start a Free 30 day Trial of SalesNexus Search for contacts in LeadFerret Transfer to SalesNexus Start email, calling and direct mail campaigns
- 2. Your Hosts: LeadFerret.com Forest Cassidy, CEO Stela Cassidy, VP of Sales and Marketing SalesNexus.com Craig Klein, CEO Launch Pad Solutions Michael Halper, CEO
- 3. Today‟s Presentation •Intro to SalesNexus CRM and Email Marketing solution •Intro to LeadFerret.com B2B Contacts •The Vision – Automate Finding Qualified Leads and Focus Sales Time on Closing •Easy Approach to Content Based Email Campaigns •What‟s included and what does it cost? •How do I get started? •Your Questions
- 4. Michael Halper CEO, Launch Pad Solutions Appointment Setting for B2B Sales Teams Formerly used Hoovers and Salesforce.com
- 5. SalesNexus CRM and Email Marketing •Customer Relationship Management for Sales People •Notes, Call Reminders, Documents, Custom Fields and Searches •Email Marketing for Sales People – Unlimited! •Blasts and on-going drip campaigns •Analytics – track opens, clicks with notifications •Automated management of bounces and opt-outs
- 6. LeadFerret B2B Database •5 M+ Business Contacts including •Title, phone, address, revenue, employees, EMAILs, social profile links and more! •Search by SIC, Industry, Title and Location •Free download includes email address •Searchable Quality Score
- 7. Content Marketing Creating engaging content that your audience finds helpful, informative and entertaining Where do I start?
- 8. The 555 System •Create 5 educational “content” pieces to email to target contacts •Create 5 qualifying questions to set the bar for sales engagement •Create 5 FAQ emails that answer the questions all buyers ask
- 9. Several Content based Emails allow interested prospects to Self Identify.
- 10. A few questions qualify most valuable prospects FAQ Emails move prospects through the sales process efficiently
- 11. Step 1 Who is your target?
- 12. LeadFerret search • Title • Revenue • Employees • SIC Code • Location
- 13. Demo
- 14. Step 2 Define the Pains You Solve This is the outline of Content Pieces • One for each of the most common “Pains” your service addresses • Could be blog, whitepaper, video, ebook, etc. • Emails “sell” the Pain and the piece. • Click a link to access the content.
- 16. Step 3 Create your content! A few tips… • Schedule Time to Work on It! • Articles on other sites • Video interview – you or a customer • 4 Ways to „avoid pain #1‟ • Customer stories – case studies, testimonials, “don‟t let this happen to you” • Comparison of options/competitors • Book recommendations
- 17. Step 4 5 Qualifying Questions How do you know they‟re ready to buy and what the purchase will be worth? Not demographics! Decision Maker? Decision process/body identified? Budget? Ability to identify ROI? Pain? Should be able to articulate at least one Technical Pain
- 18. Step 5 5 FAQs What are the questions every prospect asks when they‟re ready to buy? Set up process? Delivery time? Steps in process? Difficulty of set up/installation? Customer Service options? Return/refund policy?
- 19. Follow these 5 Steps! 1. Define Your Target 2. Define Your Customers‟ Pains 3. Creating Your Content 4. Develop Qualifying Questions 5. Develop FAQ Emails
- 20. What‟s included? Costs? •LeadFerret account – FREE! •Search for and Target unlimited contacts •Transfer 500 contacts to SalesNexus each month •SalesNexus account - $55 per month per person •50,000 emails per month!
- 21. What‟s Next? Join our upcoming Content Based Email Marketing Workshops! Create FREE LeadFerret.com account Start a Free 30 day Trial of SalesNexus CRM and Email Marketing
- 22. Your Questions ?
- 23. Start your Account Today! Get 500 Contacts in the first 30 days!