The document identifies 5 problems with Bear Creek Contracting's website: 1) weak headlines that do not grab visitors' attention, 2) too little text that does not adequately convey the company's sales pitch, 3) text that focuses only on describing the company rather than benefits to customers, 4) an emphasis on product features rather than benefits, and 5) a failure to collect visitors' contact information. Addressing these issues, such as writing compelling headlines, providing more sales-focused text, highlighting customer benefits, and obtaining leads, could help the website convert more visitors into customers and sales.

1. The 5 Biggest Problems on
Your Website.
(and how they’re costing in you in lost Business and
Customers.)
Executive Briefing Prepared for:
Ian Munson, President of Bear Creek Contracting
by Sysil Group

2. Why your Website is
Important
•
Nowadays your potential customers visit your
website to do research before giving you call.
•
Your website is has the potential to be one of your
Top salesman(who works 24/7 for free).
•
If your website doesn’t do a good job of selling, your
visitors will buy from your competitors.

3. The 5 Biggest Problems on
bearcreekcontracting.ca
1. Weak Headlines
2. Too Little Text
3. Text All About Your Company
4. Features Over Benefits
5. Not Getting Contact Info of Visitors

4. Why Headlines are Important
•
Headlines are simple but powerful selling tools, not
to be underestimated. Headlines can make or
break your sales copy
•
Without Strong Headlines, the text on your website
does not get read. If the text on your website does
not read, your website doesn’t sell.
•
You need headlines to hooks your visitor with a
compelling benefit, otherwise they will loose interest
and leave your website.

5. What’s Wrong With Your Headlines
Your headlines do not retain attention of your
visitors  they leave your website earlier than
optimal  loss of potential sales

6. Example of good headlines

7. Not enough Text
•
The text on your website is your company’s sales
pitch.
•
Great text, just like a great sales pitch can get your
prospects pumped up and ready to buy.
•
Just like a Sales Pitch, you need a enough of words
to convince your prospects to buy from you.

8. Not Enough Text
You only have standard text about
your service, which your competitors
would also have. You’re missing
out an opportunity to sell through
text.
Having Enough Text That Sells

9. Stop Talking about
Yourself!!!
•
Your potential customers care more about
themselves than they do about your company.
•
By talking only about yourself and your company,
you turn off your potential customers.
•
Speak to them about the benefits of your product
and how it solves their problems and they will be
much more interested in buying from your company.

10. You only focus on yourselves when you mentioned about your services. If
you focus more on the benefits and solutions, you would’ve gotten more
calls.

11. Features Over Benefits
•
People buy for the benefits not the features. (e.g
your products saves them time, work, or money.)
•
Don’t make the mistake of assuming this doesn’t
apply to your products because they are highly
technical.
•
Tie each major feature of your product directly to a
desired benefit to get your prospect interested.

13. Not Getting Contact
Information
•
If you don’t get your prospect’s contact info before
they leave your website, you have no way of
converting them into a sale.
•
If you get your prospects email address, you can
send them emails regularly with useful information
and warm them up until they become customers.
•
You can get your visitors contact information by
offering something valuable in return, for
example a free report or free white paper.

14. Targeting the 3%
Targeting the 50%

15. Summary of 5 Biggest
Problems
1. Weak Headlines
2. Too Little Text
3. Text All About Your Company
4. Features Over Benefits
5. Not Getting Contact Info of Visitors

16. Q & A Session
Interested in learning more?
Call Stanley at Sysil Group
right now at (778) 238-8490