How to rock the post-purchase marketing communication to sell more and keep customer for longer? International Ecommerce Day presentation from Michal Leszczynski, Content Marketing Manager at GetResponse for Omniconvert
Newsletter Marketing for your eCommerce WebsiteM-Connect Media
This presentation by M-Connect Media highlights the importance of Newsletter Marketing. Important aspects of a Newsletter are also mentioned here. You will also learn how to increase your subscribers and retain them for long.
6 types of marketing emails that every business should useSherin Thomas
If you are not spending on email marketing, probably you are missing out big opportunity. In this presentation I have drawn attention towards six different types of marketing emails that your business has to use.
Put Content Marketing To Work On Your WebsiteNewt Barrett
This is a presentation targeting small business owners and executives to help them think about how to use content marketing to improve the effectiveness and appeal of their websites.
Newsletter Marketing for your eCommerce WebsiteM-Connect Media
This presentation by M-Connect Media highlights the importance of Newsletter Marketing. Important aspects of a Newsletter are also mentioned here. You will also learn how to increase your subscribers and retain them for long.
6 types of marketing emails that every business should useSherin Thomas
If you are not spending on email marketing, probably you are missing out big opportunity. In this presentation I have drawn attention towards six different types of marketing emails that your business has to use.
Put Content Marketing To Work On Your WebsiteNewt Barrett
This is a presentation targeting small business owners and executives to help them think about how to use content marketing to improve the effectiveness and appeal of their websites.
How To Prepare For A Product Launch To Maximize ConversionsRick Salas
In this Slideshare I'm going to teach on how to prepare for a product launch to maximize conversions and allow people to want to buy instead of looking somewhere else for the solution.
10 reasons why people don't buy from you and what to do about it details 5 common sales and top 5 marketing errors made by businesses when reaching out to win new business and was used at a keynote speech during a recent North East Expo
Think Your Business is Hard to Market? Think Again!VerticalResponse
Some businesses may not have the most glamorous products or services, but that doesn’t mean email marketing won’t work out for you. Join us to learn how to create emails for businesses that are short on glitz but long on charm. We’ll cover ideas for different types of emails you can send to keep your customers coming back again and again.
This is a webinar geared toward any level of attendee.
Enhance Business Blogging for Wooing Customers and Excellent Businesssushan soni
Blogging is not everyone’s cup of tea when it comes to business blog. Of course it’s true and people must admit it. It has been observed that most of the business blog do not succeed in convincing their target customers but letting your customers fall in love with your brand is possible for sure.
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
Bryan Caplan is a National Speaker for Google - Get Your Business Online. Learn how to turn website visitors into meaningful contacts through the use of dynamic forms, email automation, and personalized content. We’ll discuss email strategies to help you build brand love and turn one-time visitors into loyal customers.
Learn how to increase sales using live chat. Over the course of the presentation, we touched on 4 main aspect of improving sales with live chat:
1. Personalization.
2. Using greetings to save carts.
3. Discovering customer pain points.
4. Gaining trust with customized chat.
The important elements of Customer Service as well as some Tips and Tricks to remember. Presented as part of the IGNITE Dubbo Skills Building Program 30th March 2017
How To Prepare For A Product Launch To Maximize ConversionsRick Salas
In this Slideshare I'm going to teach on how to prepare for a product launch to maximize conversions and allow people to want to buy instead of looking somewhere else for the solution.
10 reasons why people don't buy from you and what to do about it details 5 common sales and top 5 marketing errors made by businesses when reaching out to win new business and was used at a keynote speech during a recent North East Expo
Think Your Business is Hard to Market? Think Again!VerticalResponse
Some businesses may not have the most glamorous products or services, but that doesn’t mean email marketing won’t work out for you. Join us to learn how to create emails for businesses that are short on glitz but long on charm. We’ll cover ideas for different types of emails you can send to keep your customers coming back again and again.
This is a webinar geared toward any level of attendee.
Enhance Business Blogging for Wooing Customers and Excellent Businesssushan soni
Blogging is not everyone’s cup of tea when it comes to business blog. Of course it’s true and people must admit it. It has been observed that most of the business blog do not succeed in convincing their target customers but letting your customers fall in love with your brand is possible for sure.
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
Bryan Caplan is a National Speaker for Google - Get Your Business Online. Learn how to turn website visitors into meaningful contacts through the use of dynamic forms, email automation, and personalized content. We’ll discuss email strategies to help you build brand love and turn one-time visitors into loyal customers.
Learn how to increase sales using live chat. Over the course of the presentation, we touched on 4 main aspect of improving sales with live chat:
1. Personalization.
2. Using greetings to save carts.
3. Discovering customer pain points.
4. Gaining trust with customized chat.
The important elements of Customer Service as well as some Tips and Tricks to remember. Presented as part of the IGNITE Dubbo Skills Building Program 30th March 2017
5 Email Marketing Mistakes to Avoid - Understandingecommerce.comM. Patrick Doherty
Where do We Start?
Making a real impact in your email marketing is only possible when you follow through on what works. If you’ve started your marketing and then stopped it in the same attempt, it continues to get harder. There are many mistakes to make when marketing through email. As effective as it is, your work washes down the drain if you keep making the same mistakes.
This is why we wrote this. The promises of email marketing are close and are obtained with a steady practice of good habits. Let’s begin learning what you can do and how your business can change overnight.
THIS IS A FACILITATOR'S GUIDE FOR USE IN DEVELOPING BEST PRACTICES AMONG EXISTING SALES FORCE. THIS PRESENTATION SHOULD BE USED TO FACILITATE SMALL GROUP BREAKOUT SESSIONS TO IDENTIFY AND SHARE BEST PRACTICES WITH LARGER GROUP.
Learn the A to Z of How to Sell in Today's World - 2023
Today’s Market
Today's marketplace has changed dramatically. Buyers are more cautious and sophisticated.
The environment is competitive, challenging and constantly shifting
To grow and compete you need a new set of sales strategies and a new approach to growth.
In this high-energy workshop, we discover how to turn uncertainty into your competitive advantage. You will learn how to stay razor-like focused while remaining highly flexible, so you are prepared no matter what this marketplace does.
Sales Challenges
• Selling On-Line and Face 2 Face
• Failing to CLOSE Deals
• Inability to communicate VALUE to Buyers
• Hearing TIO - ‘think it over’ - all too often when you ask for the business
• Handling the Price Objection
Sales Modules
1. Understanding this VUCA world
2. Selling Face 2 Face
3. Prospecting & Cold Calling
4. Getting Qualified Appointments
5. Effective Telephone Techniques
6. Engaging the KDMs
7. Control with Questions and Active Listening
8. Open Questions to find the “PAIN”
9. Cross Sell & Up Sell
10. The Objection Handling System
11. Power Closes of a Champion
12. How to Motivate your way out of a Slump
13. Selling On Value and not Price
Customer portfolio growth ...starring Miss New Shiny-thingAndre Gien
Help me work with all the different customer personality types, so I can grow my portfolio. Look at all the work I have done with Miss New Shiny-thing.
Being good isn't enough these days. Find out how to be a better marketer and drastically change the way you do any task - from dating to applying for a job.
Growth Hacking by Jordan Schlipf for Startupbootcamp Alumni CEO Summit 27 & 2...Startupbootcamp
Jordan Schlip - Partner at Founder Centric - gave a workshop about Growth Hacking at Startupbootcamp Alumni CEO Summit on 27 & 28 June '14 in Berlin.
Jordan Schlipf twitter: https://twitter.com/jordups
Jordan Schlipf linkedin: http://uk.linkedin.com/pub/jordan-schlipf/74/551/b8
Founder Centric: http://www.foundercentric.com/
Startupbootcamp: www.startupbootcamp.org
Email marketing, when executed as part of your overall Content Marketing Strategy, has tremendous ROI.
In this interactive webinar discussion, Claudette de la Cruz-Wilson, of Marketing CoPilot will cover:
1. How CASL impacts your email marketing program
2. How an email marketing program fits into and enhances your sales process
3. How to improve engagement with people you already know and increase your sales-ready leads
4. How to use email to nurture your leads throughout your entire sales process
For more information on how to use email marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
Marketing Mistakes that are Killing your SalesDacia Coffey
Your marketing could be sabotaging your sales funnel. For B2B companies, 2/3 of the research is now being done online without the influence of one of your sales people. Not only that, the online attention span is minimal. Simple branding mistakes cost you leads. Find out what the most common marketing mistakes are and how to remedy them to stop the leak of lost sales opportunities.
Boring Industry Content Can Still Kick AssDan Moyle
Screw sexy. Be helpful.
At HubSpot's Inbound Conference, I talked to marketers in industries considered "boring." But here's the thing: it's not boring to your prospects. Inject personality, and answer their questions & solve their problems.
Slide deck description: Teaching marketers about the link between creative, journalistic writing and marketing, and how this type of content can work for a business in a seemingly boring industry in the long term. The focus here is not necessarily on one-off offers that capture lead information, but rather the types of content in blog posts and podcasts that continually towards your inbound marketing strategy by creating a repository of useful information that's helpful to your target audience.
Similar to Strike while the iron's hot – International Ecommerce day (20)
5 effective ways to attract more students for your online course - presentation for a joint webinar with GetResponse and LearnWorlds, run by Michal Leszczynski and Panos Siozos.
Data-based Email - key insights and tips from the GetResponse Email Marketing Benchmarks Report. Want to watch the recording? Visit https://www.getresponse.com/resources
Want to sell more of your products & boost your email marketing ROI? In this webinar, Michal & Irek of GetResponse, share ways to improve your sales emails before the big season starts. They share inspiring email designs, provide actionable tips, and walk you through how to use these tactics inside GetResponse. To catch up with the webinar recording, check out the GetResponse Resources - https://www.getresponse.com/resources/videos/make-your-sales-emails-better
What happens between clicks and conversions – GetResponse and CrazyEgg webinarGetResponse
Presentation from the webinar with Suneet Bhatt, GM at CrazyEgg and Michal Leszczynski, Content Marketing Manager at GetResponse.
We've discussed how you can optimize your customers' journey, looking at landing page analytics, heat maps, and common sense.
You can watch the recording here:
https://getresponse.wistia.com/medias/f7gczogg03
6 Marketing Automation Workflows to Jumpstart Your ConversionsGetResponse
Learn how to grow the conversion rates of your ecommerce store with these 6 marketing automation workflows. Webinar presentation made by Abby Hehemann, Product Marketing Manager at GetResponse, and Michal Leszczynski, Content Marketing Manager at GetResponse.
Want to run an effective and engaging holiday marketing campaign? Check out this presentation from a holiday-themed and idea-packed webinar from GetResponse. Take a look and see how email marketing, paid advertising, and marketing automation can work together, in harmony.
The Formula for Content Marketing Automation ROIGetResponse
A webinar presentation by Michael Brenner for GetResponse. Michael explains the ways any business can measure the return on marketing through a consistent content marketing approach.
The content imperative for successful marketing automationGetResponse
In this presentation Michael Brenner shows how to create content that converts, distribute it effectively through marketing automation and measure content marketing automation ROI.
Email marketing & beyond: Global industry benchmarks 2017GetResponse
Kath Pay, one of the world’s top 50 email marketing influencers, shares: average industry open rates and CTRs for 2016, key email marketing and marketing automation insights by industry across organizations of all sizes, and tips and best practices for better results this year.
Email Marketing and Marketing Automation ExcellenceGetResponse
Dr. Dave Chaffey of Smart Insights discusses the findings from the Email Marketing and Marketing Automation Excellence 2017 report, based on a study conducted in partnership with GetResponse, Holistic Email Marketing, and Content Marketing Institute.
Optimizing your marketing automation program for successGetResponse
How to optimize your marketing automation program for success – Kath Pay takes you through this entire process in this actionable webinar organized in partnership with GetResponse. Watch the webinar here – https://getresponse.tv/video/UlCaQ4LLCzM/optimizing-your-marketing-automation-program-for-success-kath-pay-webinar/
11 Consumer Behavior Secrets to Improve Automated MarketingGetResponse
Webinar presentation by Jamie Turner for GetResponse revealing consumer behavior secrets and how you can use it for your automated marketing campaigns.
Every Second Matters – Why Marketing Automation Should Be Your BFFGetResponse
40,000 Google searches happen every second, 340,000 tweets are sent every minute, five Exabyte’s of content are created each day. These are just a few examples of how much and how quickly data is spread around us. It’s about time you asked yourself, “can I, as a marketer, keep up with this?"
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
Digital Marketing Summit Asia 2016 - You had me at hello. How marketing autom...GetResponse
A presentation by Michal Leszczynski on using marketing automation to create real, meaningful, and valuable relationships with your audience. Presented at the Digital Marketing Summit Asia 2015.
Jason Falls - Marketing Automation for Human BeingsGetResponse
Jason Falls talks about what not to automate to ensure your marketing automation works.
Originally presented during a webinar created for the Marketing Automation Hub: http://bit.ly/MAHub
Watch the recording here: http://getresponse.tv/video/Y-weCtk4tJE/jason-falls-on-marketing-automation-for-human-beings-webinar/
Email Deliverability Tips from the ExpertsGetResponse
Email Deliverability as presented by GetResponse Compliance and Deliverability Team. Learn about the do's and don'ts of email deliverability. Find out how to manage subscribers' expectations and your email list to maintain high sender reputation and good relations with your audience.
Email Marketing Benchmarks and Recommendations for 2016GetResponse
Email Marketing Benchmarks and Recommendations for 2016 - webinar presentation by Kath Pay of Holistic Email Marketing and Michal Leszczynski of GetResponse. Be sure to check out this and other webinars on Getresponse.tv
Your Marketing Funnel is a Hot Mess - 8 Strategies for Improvement - check out the SlideShare presentation by Erin Sagin, PPC Evangelist & Community Manager at Wordstream and Michal Leszczynski, Content Marketing Manager at GetResponse.
You can access the webinar recording on GetResponseTV - http://bit.ly/GR-Funnel-Webinar
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
9. Why aren’t they returning?
1. They weren’t satisfied with the product, service, or your pricing
10. Why aren’t they returning?
1. They weren’t satisfied with the product, service, or your pricing
2. They no longer need your products
11. Why aren’t they returning?
1. They weren’t satisfied with the product, service, or your pricing
2. They no longer need your products
3. They’re already buying from your competitor
14. What do you want?
1. Sell more
2. Sell more frequently
15. What do you want?
1. Sell more
2. Sell more frequently
3. Spend less on acquiring new customers
16. What do you want?
1. Sell more
2. Sell more frequently
3. Spend less on acquiring new customers
4. Keep existing customers for longer
17. What do you want?
1. Sell more
2. Sell more frequently
3. Spend less on acquiring new customers
4. Keep existing customers for longer
5. Increase customer lifetimevalue (CLV)
20. Why though?
1. You’ve already made an investment to acquire them
2. They’ve already shown interest in your offer
21. Why though?
1. You’ve already made an investment to acquire them
2. They’ve already shown interest in your offer
3. They’ve made it through the purchase process
22. Why though?
1. You’ve already made an investment to acquire them
2. They’ve already shown interest in your offer
3. They’ve made it through the purchase process
4. It’s cheaper to retain than to acquire new customers
23. Why though?
1. You’ve already made an investment to acquire them
2. They’ve already shown interest in your offer
3. They’ve made it through the purchase process
4. It’s cheaper to retain than to acquire new customers
5. It’s your chance to repair what didn’t go well
24. Why though?
1. You’ve already made an investment to acquire them
2. They’ve already shown interest in your offer
3. They’ve made it through the purchase process
4. It’s cheaper to retain than to acquire new customers
5. It’s your chance to repair what didn’t go well
6. It’s your chance to reinforce the positive experience
57. Summing up
1. Be quick
2. Be remembered
3. Show good manners
4. Offer help
5. Accept feedback
6. Befriend data
7. Turn them into advocates
8. Trust automation