This document provides tips and best practices for building an email list. It discusses the importance of growing an email list over time to compensate for churn. It offers ideas for getting started like using existing contacts and collecting emails on business cards. It provides suggestions for getting permission through opt-in forms on websites and social media. Specific list building tactics are outlined like using postcards, discounts for signups, and incentivizing employees. Do's include prominent sign-up forms and compelling reasons to opt-in while don'ts are buying lists and harvesting emails.