SlideShare a Scribd company logo
How to Sell a Franchise Business
How to Sell a Franchise Business
Prospects Are Likely Not in Buying Mode
PRODUCT
FRANCHISE BUSINESS OPPORTUNITY
FEATURES
• A packaged business under an existing brand
• Provide everything needed to start (instructions,
training, materials, documentation, etc.)
• Back office systems and support
DIFFERENTIATION
• Our brand is the market leader in our space
• Our franchisees' success rate is close to 100%
• Our customers love us
PRODUCT
FRANCHISE BUSINESS OPPORTUNITY
TARGET
People that are in between jobs
Everybody
People that are working as employees
People that want to start their own business
• A packaged business under an existing brand
• Provide everything needed to start (instructions,
training, materials, documentation, etc.)
• Back office systems and support
PRODUCT
FRANCHISE BUSINESS OPPORTUNITY
FEATURES
DIFFERENTIATION
TARGET
PEOPLE THAT WANT TO START A BUSINESS IMPROVEMENTS
• Start and run their own business
• Be their own boss
• Make starting a business easier
• Decrease the time it takes to start a business
• Increase the odds for success
• Increase the amount of income they can earn
• Make something work better
• Make something easier
• Decrease the time it takes to
do something
• Increase revenue or income
• Decrease costs or expenses
• Improve product quality
• Decrease the risk of
something bad happening
• Improve visibility or access to
information
VALUE
• Our brand is the market leader in our space
• Our franchisees' success rate is close to
100%
• Our customers love us
PRODUCT
FRANCHISE BUSINESS OPPORTUNITY
IMPROVEMENTS
TARGET
PEOPLE THAT WANT TO START A BUSINESS CHALLENGES/CONCERNS
• Difficult to make the leap to being a business
owner
• Not fun working for others and as an employee
• Difficult to know what to do when starting a
business
• It can take a lot of time to start a business
• Most businesses fail in the first year
• Not able to increase income when working as an
employee
• What is the opposite of the
improvement?
• What problem goes away with
the improvement?
• What problem starts to
happen if this improvement is
not provided?
VALUE PAIN
• Start and run their own business
• Be their own boss
• Make starting a business easier
• Decrease the time it takes to start a business
• Increase the odds for success
• Increase the amount of income they can earn
PRODUCT
FRANCHISE BUSINESS OPPORTUNITY
CHALLENGES/CONCERNS
TARGET
PEOPLE THAT WANT TO START A BUSINESS PAIN QUESTIONS
• How interested are you in starting your own
business?
• What has held you back from taking the leap?
• How important is it for you to be your own boss one
day?
• How do you feel about knowing how to start a
business?
• How much time would you have available to
establish a new business?
• How worried are you about failing as a business
owner?
• How do you feel about your ability to increase your
income?
• What question could we ask to
see if the prospect has each
challenge or concern?
• For each pain point the
product fixes is a question
that could be asked.
VALUE PAIN QUESTIONS
• Difficult to make the leap to being a business
owner
• Not fun working for others and as an employee
• Difficult to know what to do when starting a
business
• It can take a lot of time to start a business
• Most businesses fail in the first year
• Not able to increase income when working as an
employee
PRODUCT
FRANCHISE BUSINESS OPPORTUNITY
TARGET
PEOPLE THAT WANT TO START A BUSINESS CURRENT STATE QUESTIONS
• What do you do?
• How long have you been doing that?
• Have you ever started your own business?
• Do you have any goals for starting your own
business?
• Do you have ideas for a business that you can start?
• Do you know how to start your own business?
• When was the last time you considered starting your
own business?
• Have you ever looked at any franchise
opportunities?
• How much are you making per year?
• How much has your annual income increased in the
past couple of years?
• Currently have what you sell?
• Current vendor/provider
• Current systems and
processes
• People in the organization
• Current contracts and
expiration dates
• Size details – number of sites,
people, systems, etc.
• Current performance/stats
(technical, marketing,
financial, etc.)
• Last time evaluated other
options
VALUE PAIN QUESTIONS
PRODUCT
FRANCHISE BUSINESS OPPORTUNITY
TARGET
PEOPLE THAT WANT TO START A BUSINESS CUSTOMER EXAMPLE
• We worked with a mid-career individual
• They wanted to start their own business
but did not know how.
• We were able to help by setting them up
with one of our franchise opportunities.
• This not only helped them start their own
business, but it also helped them to
drastically increase their annual income.
• Who have we helped that is
similar to the target buyer?
• What problem did they have?
• What did we sell to solve that
problem?
• What are two improvements
we helped to influence?
VALUE PAIN QUESTIONS
CUSTOMER
EXAMPLE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
Building Blocks
Cold Call Script
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE
VALUE
POINTS
PAIN POINTS
CURRENT
STATE
PRODUCT
PAIN
QUESTIONS
DISCOVERY
OPEN
CLOSE
CURRENT
STATE
PAIN POINTS
PRODUCT
CUSTOMER
EXAMPLE
First Appointment Script
Voicemail Messages
Voicemail #1 Voicemail #2 Voicemail #3 Voicemail #4
VALUE
POINTS
PAIN POINTS
CUSTOMER
EXAMPLE
PRODUCT
Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS
How to Sell a Franchise Business
Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS
VALUE
POINTS
Cold Email – Value
Subject Line: Starting a business does not have to be hard
Hello [Contact First Name],
The reason for the email is that we help people that want to start a business to:
• Start and run their own business
• Be their own boss
• Make starting a business easier
• Decrease the time it takes to start a business
• Increase the odds for success
• Increase the amount of income they can earn
I don't know if you want to improve those areas and that is why I am reaching out.
Are you available for a brief call where we can learn more about you and share some
examples of how we helped people that want to start a business to start and run their
own business?
Key:
Target
Value Point
Pain Point
Pain Question
Product
PAIN POINTS
Cold Email – Pain
Subject Line: Difficult to know how to start a business
Hello [Contact First Name],
The reason for the email is that we help people that want to start a business to with the
challenges of:
• Difficult to make the leap to being a business owner
• Not fun working for others and as an employee
• Difficult to know what to do when starting a business
• It can take a lot of time to start a business
• Most businesses fail in the first year
• Not able to increase income when working as an employee
I don't know if you are concerned about any of those areas and that is why I am reaching
out.
Are you available for a brief call where we can learn more about you and share some
examples of how we helped people that want to start a business to start and run their own
business?
Key:
Target
Value Point
Pain Point
Pain Question
Product
CUSTOMER
EXAMPLE
Cold Email – Name Drop
Subject Line: Helped to mid-career individual start a business
Hello [Contact First Name],
The reason for the email is that we worked with a mid-career individual and they were
struggling with both their diet and stress.
We helped with that by setting them up with one of our franchise opportunities. This not only
helped start their own business, but it also helped them to drastically increase their annual
income.
I don’t know if we can help you in the same way and that is why I am reaching out.
Are you available for a brief call where we can learn more about you and share some examples
of how we helped people that want to start a business to start and run their own business?
Best Regards,
Key:
Target
Value Point
Pain Point
Pain Question
Product
PAIN
QUESTIONS
Cold Email – Pain Questions
Subject Line: How interested are you in starting your own business?
Hello [Contact First Name],
I am trying to determine if we can help you in the same way that have helped other high-level
executives. These are some of the questions that I would ask you to figure that out:
• How interested are you in starting your own business?
• What has held you back from taking the leap?
• How important is it for you to be your own boss one day?
• How do you feel about knowing how to start a business?
• How do you feel about your ability to increase your income?
Do any of those connect with a challenge or interest that you have?
If so, let’s put a few minutes on the calendar to have a brief conversation.
Best Regards,
Key:
Target
Value Point
Pain Point
Pain Question
Product
PRODUCT
Cold Email – Product
Subject Line: Franchise business opportunity
Hello [Contact First Name],
The reason for the email is that I provide franchise business opportunity and that includes:
• A packaged business under an existing brand
• Provide everything needed to start (instructions, training, materials, documentation, etc.)
• Back office systems and support
We differ from other business opportunities in that:
• Our brand is the market leader in our space
• Our franchisees' success rate is close to 100%
• Our customers love us
Are you available for a brief call where we can learn more about you and share some examples
of how we helped people that want to start a business to start and run their own business?
Best Regards,
Key:
Target
Value Point
Pain Point
Pain Question
Product
Cold Email – Last Attempt
Subject Line: Checking In
Hello [Contact First Name],
I sent you a few emails and thought I would follow up one last time. The reason I am trying to
connect with you is that we help people that want to start a business to:
• Start and run their own business
• Be their own boss
• Make starting a business easier
• Decrease the time it takes to start a business
• Increase the odds for success
• Increase the amount of income they can earn
If I don't hear back from you, I will assume you are not interested in those improvements or that
you are the not right person to speak with and I will close the file.
If I should be contacting someone else regarding this, any pointing in the right direction would
be greatly appreciated.
VALUE
POINTS
Key:
Target
Value Point
Pain Point
Pain Question
Product
How to Sell a Franchise Business
VALUE
POINTS
LinkedIn Cold Inmail – Value > Product
Subject Line: Grow the financial team without the cost and headcount
Hello [Contact First Name],
The reason for the email is that we people that want to start a business to:
• Start and run their own business
• Be their own boss
• Make starting a business easier
• Decrease the time it takes to start a business
• Increase the odds for success
• Increase the amount of income they can earn
We are able to do that with our franchise business opportunity and that includes:
• A packaged business under an existing brand
• Provide everything needed to start (instructions, training, materials, documentation, etc.)
• Back office systems and support
We differ from other business opportunities in that:
• Our brand is the market leader in our space
• Our franchisees' success rate is close to 100%
• Our customers love us
Are you available for a brief call where we can learn more about you and share some examples of how we
Key:
Target
Value Point
Pain Point
Pain Question
Product
PRODUCT
PAIN POINTS
LinkedIn Cold Inmail – Pain > Product
Subject Line: Difficult to know how to start a business
Hello [Contact First Name],
The reason for the email is that we help people that want to start a business to with the challenges of:
• Difficult to make the leap to being a business owner
• Not fun working for others and as an employee
• Difficult to know what to do when starting a business
• It can take a lot of time to start a business
• Most businesses fail in the first year
• Not able to increase income when working as an employee
We are able to do that with our franchise business opportunity and that includes:
• A packaged business under an existing brand
• Provide everything needed to start (instructions, training, materials, documentation, etc.)
• Back office systems and support
We differ from other business opportunities in that:
• Our brand is the market leader in our space
• Our franchisees' success rate is close to 100%
• Our customers love us
Are you available for a brief call where we can learn more about you and share some examples of how we
Key:
Target
Value Point
Pain Point
Pain Question
Product
PRODUCT
How to Sell a Franchise Business
How to Sell a Franchise Business
Please
Like
Comment
Share
Subscribe
Thank You!!!
Follow Us
@salesscripter / @sales_halper
@salesscripter / @michael_halper
@salesscripter
www.linkedin.com/in/mhalper/
@sales_halper
SMART
Sales
System
S
M
A
R
T
ales
essaging
nd
esponse
actics
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
How to Sell a Franchise Business
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
How to Sell a Franchise Business
How to Sell a Franchise Business
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
How to Sell a Franchise Business
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
How to Sell a Franchise Business
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
Get your copy here
https://www.amazon.com/dp/0578615762
www.salesscripter.com

More Related Content

Similar to How to Sell a Franchise Business

How to teach salespeople to always ask the right questions
How to teach salespeople to always ask the right questionsHow to teach salespeople to always ask the right questions
How to teach salespeople to always ask the right questions
SalesScripter
 
SMART Sales System Webinar Series – Week 2
SMART Sales System Webinar Series – Week 2SMART Sales System Webinar Series – Week 2
SMART Sales System Webinar Series – Week 2
SalesScripter
 
Tips for Your Business in 2016
Tips for Your Business in 2016Tips for Your Business in 2016
Tips for Your Business in 2016
Irv Holmes
 
Writing emails that sell
Writing emails that sellWriting emails that sell
Writing emails that sell
Dave Wakeman
 
How to Use Pain Points When Cold Calling
How to Use Pain Points When Cold Calling How to Use Pain Points When Cold Calling
How to Use Pain Points When Cold Calling
SalesScripter
 
Prospecting 101
Prospecting 101Prospecting 101
Prospecting 101
Corporate Care, Inc.
 
SMART Sales System - Module 6: Cold Calling
SMART Sales System - Module 6: Cold CallingSMART Sales System - Module 6: Cold Calling
SMART Sales System - Module 6: Cold Calling
SalesScripter
 
How to generate leads without making cold calls
How to generate leads without making cold callsHow to generate leads without making cold calls
How to generate leads without making cold calls
SalesScripter
 
How to Sell Yourself in a Sales Job Interview
How to Sell Yourself in a Sales Job InterviewHow to Sell Yourself in a Sales Job Interview
How to Sell Yourself in a Sales Job Interview
SalesScripter
 
How to Use a Value Prop on a Cold Call
How to Use a Value Prop on a Cold CallHow to Use a Value Prop on a Cold Call
How to Use a Value Prop on a Cold Call
SalesScripter
 
Business survival and success 111115
Business survival and success   111115Business survival and success   111115
Business survival and success 111115
GuideDotYou
 
BYOBbook
BYOBbookBYOBbook
BYOBbook
Jon Sookocheff
 
How to Respond to the We Already Use Someone Sales Objection
How to Respond to the We Already Use Someone Sales ObjectionHow to Respond to the We Already Use Someone Sales Objection
How to Respond to the We Already Use Someone Sales Objection
SalesScripter
 
How to Use Customer Examples When Cold Calling
How to Use Customer Examples When Cold Calling How to Use Customer Examples When Cold Calling
How to Use Customer Examples When Cold Calling
SalesScripter
 
LinkedIn Connection Invitation Examples
LinkedIn Connection Invitation ExamplesLinkedIn Connection Invitation Examples
LinkedIn Connection Invitation Examples
SalesScripter
 
How to Sell Software to Businesses - Part VI: Demonstrations
How to Sell Software to Businesses - Part VI: DemonstrationsHow to Sell Software to Businesses - Part VI: Demonstrations
How to Sell Software to Businesses - Part VI: Demonstrations
SalesScripter
 
How to Sales Takeaway on Cold Calls
How to Sales Takeaway on Cold CallsHow to Sales Takeaway on Cold Calls
How to Sales Takeaway on Cold Calls
SalesScripter
 
How to Make Cold Calling Easy
How to Make Cold Calling EasyHow to Make Cold Calling Easy
How to Make Cold Calling Easy
SalesScripter
 
Quick Tips: Becoming the Trusted Digital Media Advisor
Quick Tips: Becoming the Trusted Digital Media AdvisorQuick Tips: Becoming the Trusted Digital Media Advisor
Quick Tips: Becoming the Trusted Digital Media Advisor
Tyler Aldridge
 
Google Digital Media Advisor
Google Digital Media AdvisorGoogle Digital Media Advisor
Google Digital Media Advisor
Ralph Paglia
 

Similar to How to Sell a Franchise Business (20)

How to teach salespeople to always ask the right questions
How to teach salespeople to always ask the right questionsHow to teach salespeople to always ask the right questions
How to teach salespeople to always ask the right questions
 
SMART Sales System Webinar Series – Week 2
SMART Sales System Webinar Series – Week 2SMART Sales System Webinar Series – Week 2
SMART Sales System Webinar Series – Week 2
 
Tips for Your Business in 2016
Tips for Your Business in 2016Tips for Your Business in 2016
Tips for Your Business in 2016
 
Writing emails that sell
Writing emails that sellWriting emails that sell
Writing emails that sell
 
How to Use Pain Points When Cold Calling
How to Use Pain Points When Cold Calling How to Use Pain Points When Cold Calling
How to Use Pain Points When Cold Calling
 
Prospecting 101
Prospecting 101Prospecting 101
Prospecting 101
 
SMART Sales System - Module 6: Cold Calling
SMART Sales System - Module 6: Cold CallingSMART Sales System - Module 6: Cold Calling
SMART Sales System - Module 6: Cold Calling
 
How to generate leads without making cold calls
How to generate leads without making cold callsHow to generate leads without making cold calls
How to generate leads without making cold calls
 
How to Sell Yourself in a Sales Job Interview
How to Sell Yourself in a Sales Job InterviewHow to Sell Yourself in a Sales Job Interview
How to Sell Yourself in a Sales Job Interview
 
How to Use a Value Prop on a Cold Call
How to Use a Value Prop on a Cold CallHow to Use a Value Prop on a Cold Call
How to Use a Value Prop on a Cold Call
 
Business survival and success 111115
Business survival and success   111115Business survival and success   111115
Business survival and success 111115
 
BYOBbook
BYOBbookBYOBbook
BYOBbook
 
How to Respond to the We Already Use Someone Sales Objection
How to Respond to the We Already Use Someone Sales ObjectionHow to Respond to the We Already Use Someone Sales Objection
How to Respond to the We Already Use Someone Sales Objection
 
How to Use Customer Examples When Cold Calling
How to Use Customer Examples When Cold Calling How to Use Customer Examples When Cold Calling
How to Use Customer Examples When Cold Calling
 
LinkedIn Connection Invitation Examples
LinkedIn Connection Invitation ExamplesLinkedIn Connection Invitation Examples
LinkedIn Connection Invitation Examples
 
How to Sell Software to Businesses - Part VI: Demonstrations
How to Sell Software to Businesses - Part VI: DemonstrationsHow to Sell Software to Businesses - Part VI: Demonstrations
How to Sell Software to Businesses - Part VI: Demonstrations
 
How to Sales Takeaway on Cold Calls
How to Sales Takeaway on Cold CallsHow to Sales Takeaway on Cold Calls
How to Sales Takeaway on Cold Calls
 
How to Make Cold Calling Easy
How to Make Cold Calling EasyHow to Make Cold Calling Easy
How to Make Cold Calling Easy
 
Quick Tips: Becoming the Trusted Digital Media Advisor
Quick Tips: Becoming the Trusted Digital Media AdvisorQuick Tips: Becoming the Trusted Digital Media Advisor
Quick Tips: Becoming the Trusted Digital Media Advisor
 
Google Digital Media Advisor
Google Digital Media AdvisorGoogle Digital Media Advisor
Google Digital Media Advisor
 

More from SalesScripter

How to Create a Sales Message
How to Create a Sales MessageHow to Create a Sales Message
How to Create a Sales Message
SalesScripter
 
Cold Call for Wireless Services
Cold Call for Wireless ServicesCold Call for Wireless Services
Cold Call for Wireless Services
SalesScripter
 
Worst Email Drip Campaign I Have Ever Seen
Worst Email Drip Campaign I Have Ever SeenWorst Email Drip Campaign I Have Ever Seen
Worst Email Drip Campaign I Have Ever Seen
SalesScripter
 
What to Do In the First 30 Seconds of Cold Call
What to Do In the First 30 Seconds of Cold Call What to Do In the First 30 Seconds of Cold Call
What to Do In the First 30 Seconds of Cold Call
SalesScripter
 
Example of a Recruiter Cold Calling
Example of a Recruiter Cold Calling Example of a Recruiter Cold Calling
Example of a Recruiter Cold Calling
SalesScripter
 
Sales Script for Business Process Outsourcing
Sales Script for Business Process OutsourcingSales Script for Business Process Outsourcing
Sales Script for Business Process Outsourcing
SalesScripter
 
Example of Cold Calling Small Business Owners
Example of Cold Calling Small Business OwnersExample of Cold Calling Small Business Owners
Example of Cold Calling Small Business Owners
SalesScripter
 
How to Sell Software to Businesses - Part VII: Closing
How to Sell Software to Businesses - Part VII: ClosingHow to Sell Software to Businesses - Part VII: Closing
How to Sell Software to Businesses - Part VII: Closing
SalesScripter
 
How to Sell Software to Businesses - Part V: Generating Leads
How to Sell Software to Businesses - Part V: Generating LeadsHow to Sell Software to Businesses - Part V: Generating Leads
How to Sell Software to Businesses - Part V: Generating Leads
SalesScripter
 
How to Sell Software to Businesses - Part IV: Sales Process
How to Sell Software to Businesses - Part IV: Sales ProcessHow to Sell Software to Businesses - Part IV: Sales Process
How to Sell Software to Businesses - Part IV: Sales Process
SalesScripter
 
How to Sell Software to Businesses - Gathering Information
How to Sell Software to Businesses - Gathering InformationHow to Sell Software to Businesses - Gathering Information
How to Sell Software to Businesses - Gathering Information
SalesScripter
 
How to Sell Software to Businesses - Reaching Out
How to Sell Software to Businesses - Reaching OutHow to Sell Software to Businesses - Reaching Out
How to Sell Software to Businesses - Reaching Out
SalesScripter
 
How to Sell Software to Businesses (Part I) - Strategy
How to Sell Software to Businesses (Part I) - StrategyHow to Sell Software to Businesses (Part I) - Strategy
How to Sell Software to Businesses (Part I) - Strategy
SalesScripter
 
A Good LinkedIn Outreach Example
A Good LinkedIn Outreach ExampleA Good LinkedIn Outreach Example
A Good LinkedIn Outreach Example
SalesScripter
 
How to Respond to What Is This In Regards To
How to Respond to What Is This In Regards ToHow to Respond to What Is This In Regards To
How to Respond to What Is This In Regards To
SalesScripter
 
Cold Calling for Merchant Services
Cold Calling for Merchant ServicesCold Calling for Merchant Services
Cold Calling for Merchant Services
SalesScripter
 
A Good LinkedIn Voice Message Example
A Good LinkedIn Voice Message ExampleA Good LinkedIn Voice Message Example
A Good LinkedIn Voice Message Example
SalesScripter
 
How to Create an Office Supplies Sales Script
How to Create an Office Supplies Sales ScriptHow to Create an Office Supplies Sales Script
How to Create an Office Supplies Sales Script
SalesScripter
 
Cold Call for Software Sales
Cold Call for Software SalesCold Call for Software Sales
Cold Call for Software Sales
SalesScripter
 
The Keep Me In Mind Cold Email
The Keep Me In Mind Cold EmailThe Keep Me In Mind Cold Email
The Keep Me In Mind Cold Email
SalesScripter
 

More from SalesScripter (20)

How to Create a Sales Message
How to Create a Sales MessageHow to Create a Sales Message
How to Create a Sales Message
 
Cold Call for Wireless Services
Cold Call for Wireless ServicesCold Call for Wireless Services
Cold Call for Wireless Services
 
Worst Email Drip Campaign I Have Ever Seen
Worst Email Drip Campaign I Have Ever SeenWorst Email Drip Campaign I Have Ever Seen
Worst Email Drip Campaign I Have Ever Seen
 
What to Do In the First 30 Seconds of Cold Call
What to Do In the First 30 Seconds of Cold Call What to Do In the First 30 Seconds of Cold Call
What to Do In the First 30 Seconds of Cold Call
 
Example of a Recruiter Cold Calling
Example of a Recruiter Cold Calling Example of a Recruiter Cold Calling
Example of a Recruiter Cold Calling
 
Sales Script for Business Process Outsourcing
Sales Script for Business Process OutsourcingSales Script for Business Process Outsourcing
Sales Script for Business Process Outsourcing
 
Example of Cold Calling Small Business Owners
Example of Cold Calling Small Business OwnersExample of Cold Calling Small Business Owners
Example of Cold Calling Small Business Owners
 
How to Sell Software to Businesses - Part VII: Closing
How to Sell Software to Businesses - Part VII: ClosingHow to Sell Software to Businesses - Part VII: Closing
How to Sell Software to Businesses - Part VII: Closing
 
How to Sell Software to Businesses - Part V: Generating Leads
How to Sell Software to Businesses - Part V: Generating LeadsHow to Sell Software to Businesses - Part V: Generating Leads
How to Sell Software to Businesses - Part V: Generating Leads
 
How to Sell Software to Businesses - Part IV: Sales Process
How to Sell Software to Businesses - Part IV: Sales ProcessHow to Sell Software to Businesses - Part IV: Sales Process
How to Sell Software to Businesses - Part IV: Sales Process
 
How to Sell Software to Businesses - Gathering Information
How to Sell Software to Businesses - Gathering InformationHow to Sell Software to Businesses - Gathering Information
How to Sell Software to Businesses - Gathering Information
 
How to Sell Software to Businesses - Reaching Out
How to Sell Software to Businesses - Reaching OutHow to Sell Software to Businesses - Reaching Out
How to Sell Software to Businesses - Reaching Out
 
How to Sell Software to Businesses (Part I) - Strategy
How to Sell Software to Businesses (Part I) - StrategyHow to Sell Software to Businesses (Part I) - Strategy
How to Sell Software to Businesses (Part I) - Strategy
 
A Good LinkedIn Outreach Example
A Good LinkedIn Outreach ExampleA Good LinkedIn Outreach Example
A Good LinkedIn Outreach Example
 
How to Respond to What Is This In Regards To
How to Respond to What Is This In Regards ToHow to Respond to What Is This In Regards To
How to Respond to What Is This In Regards To
 
Cold Calling for Merchant Services
Cold Calling for Merchant ServicesCold Calling for Merchant Services
Cold Calling for Merchant Services
 
A Good LinkedIn Voice Message Example
A Good LinkedIn Voice Message ExampleA Good LinkedIn Voice Message Example
A Good LinkedIn Voice Message Example
 
How to Create an Office Supplies Sales Script
How to Create an Office Supplies Sales ScriptHow to Create an Office Supplies Sales Script
How to Create an Office Supplies Sales Script
 
Cold Call for Software Sales
Cold Call for Software SalesCold Call for Software Sales
Cold Call for Software Sales
 
The Keep Me In Mind Cold Email
The Keep Me In Mind Cold EmailThe Keep Me In Mind Cold Email
The Keep Me In Mind Cold Email
 

Recently uploaded

PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
itnewsafrica
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
➑➌➋➑➒➎➑➑➊➍
 
Staffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project ManagementStaffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project Management
Tellusant, Inc.
 
What is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneurWhat is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneur
Gokul Rangarajan
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
Enterslice
 
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAAPETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
zoyaws1
 
Factory Roofing Contractors Chennai.pptx
Factory Roofing Contractors Chennai.pptxFactory Roofing Contractors Chennai.pptx
Factory Roofing Contractors Chennai.pptx
Roofing Contractor
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Razin Mustafiz
 
Credit Card Stats And Trends in 2024- Webpays
Credit Card Stats And Trends in 2024- WebpaysCredit Card Stats And Trends in 2024- Webpays
Credit Card Stats And Trends in 2024- Webpays
itio Innovex Pvt Ltv
 
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Rajesh Math
 
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdfBBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
mcdopex6
 
Introduction to Islamic Banking, concept, principal, practice .pdf
Introduction to Islamic Banking, concept, principal, practice .pdfIntroduction to Islamic Banking, concept, principal, practice .pdf
Introduction to Islamic Banking, concept, principal, practice .pdf
FaysalMahmud22
 
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PYROTECH GROUP
 
Destor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdfDestor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdf
Thales Jacobi
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
Ankur860831
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
projectseasy
 
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 

Recently uploaded (20)

PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
 
Staffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project ManagementStaffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project Management
 
What is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneurWhat is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneur
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
 
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAAPETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
 
Factory Roofing Contractors Chennai.pptx
Factory Roofing Contractors Chennai.pptxFactory Roofing Contractors Chennai.pptx
Factory Roofing Contractors Chennai.pptx
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
 
Credit Card Stats And Trends in 2024- Webpays
Credit Card Stats And Trends in 2024- WebpaysCredit Card Stats And Trends in 2024- Webpays
Credit Card Stats And Trends in 2024- Webpays
 
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
 
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdfBBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
 
Introduction to Islamic Banking, concept, principal, practice .pdf
Introduction to Islamic Banking, concept, principal, practice .pdfIntroduction to Islamic Banking, concept, principal, practice .pdf
Introduction to Islamic Banking, concept, principal, practice .pdf
 
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
 
Destor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdfDestor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdf
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
 
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
 

How to Sell a Franchise Business

  • 1. How to Sell a Franchise Business
  • 3. Prospects Are Likely Not in Buying Mode
  • 4. PRODUCT FRANCHISE BUSINESS OPPORTUNITY FEATURES • A packaged business under an existing brand • Provide everything needed to start (instructions, training, materials, documentation, etc.) • Back office systems and support DIFFERENTIATION • Our brand is the market leader in our space • Our franchisees' success rate is close to 100% • Our customers love us
  • 5. PRODUCT FRANCHISE BUSINESS OPPORTUNITY TARGET People that are in between jobs Everybody People that are working as employees People that want to start their own business
  • 6. • A packaged business under an existing brand • Provide everything needed to start (instructions, training, materials, documentation, etc.) • Back office systems and support PRODUCT FRANCHISE BUSINESS OPPORTUNITY FEATURES DIFFERENTIATION TARGET PEOPLE THAT WANT TO START A BUSINESS IMPROVEMENTS • Start and run their own business • Be their own boss • Make starting a business easier • Decrease the time it takes to start a business • Increase the odds for success • Increase the amount of income they can earn • Make something work better • Make something easier • Decrease the time it takes to do something • Increase revenue or income • Decrease costs or expenses • Improve product quality • Decrease the risk of something bad happening • Improve visibility or access to information VALUE • Our brand is the market leader in our space • Our franchisees' success rate is close to 100% • Our customers love us
  • 7. PRODUCT FRANCHISE BUSINESS OPPORTUNITY IMPROVEMENTS TARGET PEOPLE THAT WANT TO START A BUSINESS CHALLENGES/CONCERNS • Difficult to make the leap to being a business owner • Not fun working for others and as an employee • Difficult to know what to do when starting a business • It can take a lot of time to start a business • Most businesses fail in the first year • Not able to increase income when working as an employee • What is the opposite of the improvement? • What problem goes away with the improvement? • What problem starts to happen if this improvement is not provided? VALUE PAIN • Start and run their own business • Be their own boss • Make starting a business easier • Decrease the time it takes to start a business • Increase the odds for success • Increase the amount of income they can earn
  • 8. PRODUCT FRANCHISE BUSINESS OPPORTUNITY CHALLENGES/CONCERNS TARGET PEOPLE THAT WANT TO START A BUSINESS PAIN QUESTIONS • How interested are you in starting your own business? • What has held you back from taking the leap? • How important is it for you to be your own boss one day? • How do you feel about knowing how to start a business? • How much time would you have available to establish a new business? • How worried are you about failing as a business owner? • How do you feel about your ability to increase your income? • What question could we ask to see if the prospect has each challenge or concern? • For each pain point the product fixes is a question that could be asked. VALUE PAIN QUESTIONS • Difficult to make the leap to being a business owner • Not fun working for others and as an employee • Difficult to know what to do when starting a business • It can take a lot of time to start a business • Most businesses fail in the first year • Not able to increase income when working as an employee
  • 9. PRODUCT FRANCHISE BUSINESS OPPORTUNITY TARGET PEOPLE THAT WANT TO START A BUSINESS CURRENT STATE QUESTIONS • What do you do? • How long have you been doing that? • Have you ever started your own business? • Do you have any goals for starting your own business? • Do you have ideas for a business that you can start? • Do you know how to start your own business? • When was the last time you considered starting your own business? • Have you ever looked at any franchise opportunities? • How much are you making per year? • How much has your annual income increased in the past couple of years? • Currently have what you sell? • Current vendor/provider • Current systems and processes • People in the organization • Current contracts and expiration dates • Size details – number of sites, people, systems, etc. • Current performance/stats (technical, marketing, financial, etc.) • Last time evaluated other options VALUE PAIN QUESTIONS
  • 10. PRODUCT FRANCHISE BUSINESS OPPORTUNITY TARGET PEOPLE THAT WANT TO START A BUSINESS CUSTOMER EXAMPLE • We worked with a mid-career individual • They wanted to start their own business but did not know how. • We were able to help by setting them up with one of our franchise opportunities. • This not only helped them start their own business, but it also helped them to drastically increase their annual income. • Who have we helped that is similar to the target buyer? • What problem did they have? • What did we sell to solve that problem? • What are two improvements we helped to influence? VALUE PAIN QUESTIONS CUSTOMER EXAMPLE
  • 12. Cold Call Script VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE CUSTOMER EXAMPLE PRODUCT OPEN CLOSE
  • 14. Voicemail Messages Voicemail #1 Voicemail #2 Voicemail #3 Voicemail #4 VALUE POINTS PAIN POINTS CUSTOMER EXAMPLE PRODUCT
  • 15. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
  • 17. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
  • 18. VALUE POINTS Cold Email – Value Subject Line: Starting a business does not have to be hard Hello [Contact First Name], The reason for the email is that we help people that want to start a business to: • Start and run their own business • Be their own boss • Make starting a business easier • Decrease the time it takes to start a business • Increase the odds for success • Increase the amount of income they can earn I don't know if you want to improve those areas and that is why I am reaching out. Are you available for a brief call where we can learn more about you and share some examples of how we helped people that want to start a business to start and run their own business? Key: Target Value Point Pain Point Pain Question Product
  • 19. PAIN POINTS Cold Email – Pain Subject Line: Difficult to know how to start a business Hello [Contact First Name], The reason for the email is that we help people that want to start a business to with the challenges of: • Difficult to make the leap to being a business owner • Not fun working for others and as an employee • Difficult to know what to do when starting a business • It can take a lot of time to start a business • Most businesses fail in the first year • Not able to increase income when working as an employee I don't know if you are concerned about any of those areas and that is why I am reaching out. Are you available for a brief call where we can learn more about you and share some examples of how we helped people that want to start a business to start and run their own business? Key: Target Value Point Pain Point Pain Question Product
  • 20. CUSTOMER EXAMPLE Cold Email – Name Drop Subject Line: Helped to mid-career individual start a business Hello [Contact First Name], The reason for the email is that we worked with a mid-career individual and they were struggling with both their diet and stress. We helped with that by setting them up with one of our franchise opportunities. This not only helped start their own business, but it also helped them to drastically increase their annual income. I don’t know if we can help you in the same way and that is why I am reaching out. Are you available for a brief call where we can learn more about you and share some examples of how we helped people that want to start a business to start and run their own business? Best Regards, Key: Target Value Point Pain Point Pain Question Product
  • 21. PAIN QUESTIONS Cold Email – Pain Questions Subject Line: How interested are you in starting your own business? Hello [Contact First Name], I am trying to determine if we can help you in the same way that have helped other high-level executives. These are some of the questions that I would ask you to figure that out: • How interested are you in starting your own business? • What has held you back from taking the leap? • How important is it for you to be your own boss one day? • How do you feel about knowing how to start a business? • How do you feel about your ability to increase your income? Do any of those connect with a challenge or interest that you have? If so, let’s put a few minutes on the calendar to have a brief conversation. Best Regards, Key: Target Value Point Pain Point Pain Question Product
  • 22. PRODUCT Cold Email – Product Subject Line: Franchise business opportunity Hello [Contact First Name], The reason for the email is that I provide franchise business opportunity and that includes: • A packaged business under an existing brand • Provide everything needed to start (instructions, training, materials, documentation, etc.) • Back office systems and support We differ from other business opportunities in that: • Our brand is the market leader in our space • Our franchisees' success rate is close to 100% • Our customers love us Are you available for a brief call where we can learn more about you and share some examples of how we helped people that want to start a business to start and run their own business? Best Regards, Key: Target Value Point Pain Point Pain Question Product
  • 23. Cold Email – Last Attempt Subject Line: Checking In Hello [Contact First Name], I sent you a few emails and thought I would follow up one last time. The reason I am trying to connect with you is that we help people that want to start a business to: • Start and run their own business • Be their own boss • Make starting a business easier • Decrease the time it takes to start a business • Increase the odds for success • Increase the amount of income they can earn If I don't hear back from you, I will assume you are not interested in those improvements or that you are the not right person to speak with and I will close the file. If I should be contacting someone else regarding this, any pointing in the right direction would be greatly appreciated. VALUE POINTS Key: Target Value Point Pain Point Pain Question Product
  • 25. VALUE POINTS LinkedIn Cold Inmail – Value > Product Subject Line: Grow the financial team without the cost and headcount Hello [Contact First Name], The reason for the email is that we people that want to start a business to: • Start and run their own business • Be their own boss • Make starting a business easier • Decrease the time it takes to start a business • Increase the odds for success • Increase the amount of income they can earn We are able to do that with our franchise business opportunity and that includes: • A packaged business under an existing brand • Provide everything needed to start (instructions, training, materials, documentation, etc.) • Back office systems and support We differ from other business opportunities in that: • Our brand is the market leader in our space • Our franchisees' success rate is close to 100% • Our customers love us Are you available for a brief call where we can learn more about you and share some examples of how we Key: Target Value Point Pain Point Pain Question Product PRODUCT
  • 26. PAIN POINTS LinkedIn Cold Inmail – Pain > Product Subject Line: Difficult to know how to start a business Hello [Contact First Name], The reason for the email is that we help people that want to start a business to with the challenges of: • Difficult to make the leap to being a business owner • Not fun working for others and as an employee • Difficult to know what to do when starting a business • It can take a lot of time to start a business • Most businesses fail in the first year • Not able to increase income when working as an employee We are able to do that with our franchise business opportunity and that includes: • A packaged business under an existing brand • Provide everything needed to start (instructions, training, materials, documentation, etc.) • Back office systems and support We differ from other business opportunities in that: • Our brand is the market leader in our space • Our franchisees' success rate is close to 100% • Our customers love us Are you available for a brief call where we can learn more about you and share some examples of how we Key: Target Value Point Pain Point Pain Question Product PRODUCT
  • 30. Follow Us @salesscripter / @sales_halper @salesscripter / @michael_halper @salesscripter www.linkedin.com/in/mhalper/ @sales_halper
  • 32. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 34. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 37. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 39. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 41. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 42. Get your copy here https://www.amazon.com/dp/0578615762