The document discusses best practices for using social media for business purposes. It provides an overview of popular social media platforms like Facebook and Twitter and tips for effectively engaging customers and growing followers on each platform. Specific advice includes focusing on 2-3 major networks, using hashtags and retweets on Twitter, incorporating opt-in forms on Facebook pages, and regularly posting engaging content across all channels. Tools like Hootsuite and metrics from Facebook Insights are also recommended for social media success.

1. Understanding Social Media Presented by Kim Stiglitz & Jill Bastian VerticalResponse Marketing Team Members Follow Us: VR4smallbiz Webinar hashtag: #vrwebinar

4. How are Social Media & Email Marketing Related? Page | VerticalResponse, Inc. Slide courtesy of Tyler Willis - Involver

5. How are Social Media & Email Marketing Related? Page | VerticalResponse, Inc. Slide courtesy of Tyler Willis – Involver

7. Facebook – The World is Obsessed Page | VerticalResponse, Inc. http://vimeo.com/20198465

9. Facebook – Build a Good Page & They Will Come Page | VerticalResponse, Inc.

10. Facebook – Gain Likes Page | VerticalResponse, Inc. Use email to engage people to like your page Use social sharing to expand the reach of your messages

11. Facebook – Incorporate an opt-in form Page | VerticalResponse, Inc. Use an opt-in form on your FB Page to grow your email subscriber list

12. Facebook – Track Your Success with Insights Page | VerticalResponse, Inc.

13. Facebook – More Examples Page | VerticalResponse, Inc.