Co-presented with Corey Jones (@coreycreative) We’ve all been there. Your site is showing its age. With design trends changing so rapidly, it can sometimes feel like your new site is outdated before it’s even launched. Is parallax scrolling even cool anymore? How long will material design stick around? Today we’ll discuss how to stay attuned to new creative and user experience (UX) trends and choose the right ones for your organization. Through real-life examples we’ll explore how nonprofit organizations can extend their brand and capitalize on commercial design approaches. Join us for this session to get inspired and get some clear next steps on how to start your new design journey!

1. THINK
Courtney Clark @circlish
Managing Director of UX
Corey Jones @coreycreative
Senior Interaction Designer
BEYOND
a different approach to design
YOUR SECTOR

3. My name is Courtney.
I’m farsighted.

4. My name is Corey.
I like peanut butter (usually
with bread and jelly).

6. It’s more than a logo
The Importance of Brand

7. Brand?
What is your

9. Pen
Paper

10. What do
you stand
for?

11. Who are
you talking
to?

12. What do
want to
say?

13. YOUR BRAND
VALUE
AUDIENCE
MESSAGE
What do you stand for?
What do you want to say?
Who are you talking to?

14. Your brand is an
EXPERIENCE.
Not just a logo.
!

18. YOUR BRAND
VALUE
AUDIENCE
MESSAGE
What do you stand for?
What do you want to say?
Who are you talking to?

19. What are the cool kids doing?
Identifying Trends

20. Trends don’t
matter unless you
know your brand
!

21. WhereTO GO TRENDSPOTTING

23. Abduzeedo

25. PatternTap

26. Get inspired!
Don’t focus on
the challenges.!yet

27. Our FavsTRENDS OF 2015-2016

33. Execution is everything.
Our Approach

36. SketchWITH STAKEHOLDERS

39. BrandEXPERIENCE WORKSHOP

40. Cooper Brand Experience Workshop

41. Our TeamA POWERFUL COMBINATION

42. Project
Manager
Front-End Support
Designer UX Dev

43. SketchTOGETHER (UX, Creative, FED)

45. Block
Wireframes
Page Info
(Audience, Goals, Action)
Detailed
Wireframe
Visual Design
1 2 4
HOME PAGE
Audience
- Lorem ipsum
- Dolor sit
Audience Goals
- Consectetur
- Sit Amet
Actions
- Apply for dolor sit
- Sign lorem ipsum
Supporting Content
- Lorem ipsum dolor site amet
consectetur dolor sit.
Navigation
Hero Image
Call to Action Map
Featured Stories
Email Signup
Footer
3

46. A designer
needs to dream!
!But work with a UX Designer
and have a focused dream.

47. CritiqueWITH DESIGN TEAM

49. Collaborate
ACROSS DISCIPLINES

50. Check out trends.
Sketch together.
!next week

51. We’d never leave you hanging
Resources

52. Don’t Make Me Think
The Design of
Everyday Things
UXBooth.com
Behance
Abduzeedo
Dribbble
Pattern Tap
Brand New
JustCreative.com
The Brand Gap
99u.com
Brand Experience
Workshop
Design Studio
Workshop
Branding Trends Workshops
User
Experience

53. Questions & (Hopefully) Answers
Thank You!
Courtney Clark @circlish
Managing Director of UX
Corey Jones @coreycreative
Senior Interaction Designer