Entrepreneur's guide to building a memorable startup brandIryna Nezhynska
This guide is my contribution to the global startup community.
The goal: to change the overall early business’s mindset that branding is “always a long and expensive process that is available for big companies only”. It used to be, but it is no longer a truth. Moreover I wanted to remind startups that in the era of product overload, your success depends on how people will perceive you and what emotions will turn them into your customers.
That is why I created this step-by-step guide to building a Minimum Viable Brand for startups. It will help you to create product that people will love.
My personal project.
Please, visit my portfolio: behance.net/eirena
And don't forget to click "Appreciate this", if you really like my work :)
All copy is written by my own. And all
Utopia is an original brand and scenario planning tool devised by me as the Strategy lead at Clique CG. This framework helps agencies and brand teams in coming up with strategic brand ideas and creatives routes through collaborative group ideations.
For doing an Utopia session for your brand or to see an example of how this tool helps, please get in touch.
How to come up with brand ideas? (breakneck version)Kunal Ghosh
Here's a quick, simple and easy way to come up with brand ideas in a group session for those assignments in which you don't get a clear brand objective or brief from the client. While this is a quick-fix, it's always advisable to pester your clients into investing in consumer research and branding and set clearer communication goals.
(Please don't use for professional purposes without express permission.)
20 Graphic Design Resources that will Make you Master of the GameLogo Design Guru
Designers can be self-tutors, all thanks to the various resources available online. It’s actually quite easy to get stuck in hoarding bookmarks and feeling overwhelmed by all this abundance of resources. But to actually start learning, you’ll need to take action. Here's your starting point
Entrepreneur's guide to building a memorable startup brandIryna Nezhynska
This guide is my contribution to the global startup community.
The goal: to change the overall early business’s mindset that branding is “always a long and expensive process that is available for big companies only”. It used to be, but it is no longer a truth. Moreover I wanted to remind startups that in the era of product overload, your success depends on how people will perceive you and what emotions will turn them into your customers.
That is why I created this step-by-step guide to building a Minimum Viable Brand for startups. It will help you to create product that people will love.
My personal project.
Please, visit my portfolio: behance.net/eirena
And don't forget to click "Appreciate this", if you really like my work :)
All copy is written by my own. And all
Utopia is an original brand and scenario planning tool devised by me as the Strategy lead at Clique CG. This framework helps agencies and brand teams in coming up with strategic brand ideas and creatives routes through collaborative group ideations.
For doing an Utopia session for your brand or to see an example of how this tool helps, please get in touch.
How to come up with brand ideas? (breakneck version)Kunal Ghosh
Here's a quick, simple and easy way to come up with brand ideas in a group session for those assignments in which you don't get a clear brand objective or brief from the client. While this is a quick-fix, it's always advisable to pester your clients into investing in consumer research and branding and set clearer communication goals.
(Please don't use for professional purposes without express permission.)
20 Graphic Design Resources that will Make you Master of the GameLogo Design Guru
Designers can be self-tutors, all thanks to the various resources available online. It’s actually quite easy to get stuck in hoarding bookmarks and feeling overwhelmed by all this abundance of resources. But to actually start learning, you’ll need to take action. Here's your starting point
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends.
Logo design tutorials for adobe photoshop and illustratorMaxim Logoswish
It is the business logo that opens a business to the outside world. Companies that are represented with high quality logos are more popular among customers than the ones without them. This is why custom logos are so popular and every company these days is inclined to create inspiring custom logos. Once a good logo is developed, a company will display its logo in every possible instance. Once it becomes popular, most customers never look at the manufacturer’s name once they see the particular logo. Such is the power of a well designed logo.
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
The 5th Seminar in our Bootstrap Business Seminar series looks at how to create an awesome brand with Creative Director at Branding Agency One Ltd, Ben Mumby-Croft.
10 Pitfalls To Avoid When Designing A LogoDesignMantic
Logo Design is an art. It involves understanding the target audience (business) and translating business vision into an effective corporate identity. However, the path to logo design is littered with traps invisible. The designer should avoid some common pitfalls that might limit the longevity and legibility of a design.
a presentation about touch point orchestration, and how to design customer experiences using the customer journey and multi-disciplinary design management
Design Thinking is a creative approach to problem solving. Therefore I feel that there are more reasons why this approach / attitude should be utilized for solving marketing and communications problems. In this short presentation, I introduce a framework of adopting design thinking for Comms Planning.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends.
Logo design tutorials for adobe photoshop and illustratorMaxim Logoswish
It is the business logo that opens a business to the outside world. Companies that are represented with high quality logos are more popular among customers than the ones without them. This is why custom logos are so popular and every company these days is inclined to create inspiring custom logos. Once a good logo is developed, a company will display its logo in every possible instance. Once it becomes popular, most customers never look at the manufacturer’s name once they see the particular logo. Such is the power of a well designed logo.
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
The 5th Seminar in our Bootstrap Business Seminar series looks at how to create an awesome brand with Creative Director at Branding Agency One Ltd, Ben Mumby-Croft.
10 Pitfalls To Avoid When Designing A LogoDesignMantic
Logo Design is an art. It involves understanding the target audience (business) and translating business vision into an effective corporate identity. However, the path to logo design is littered with traps invisible. The designer should avoid some common pitfalls that might limit the longevity and legibility of a design.
a presentation about touch point orchestration, and how to design customer experiences using the customer journey and multi-disciplinary design management
Design Thinking is a creative approach to problem solving. Therefore I feel that there are more reasons why this approach / attitude should be utilized for solving marketing and communications problems. In this short presentation, I introduce a framework of adopting design thinking for Comms Planning.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
Visit us at gykantler.com for more information.
The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether.
We’re going to help you solve this. In this presentation you’ll learn:
- How your brand can boost demand generation and other key performance indicators
- The elements of a B2B brand and how those are different from traditional consumer branding
- How to elevate your brand through B2B marketing channels and brand advocates
- Metrics to track the impact of your brand
10 Ways Your Boss Kills Employee MotivationOfficevibe
It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile.
As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times.
Usually, the problem is the boss, and not things like the company, mission statement, or co-workers.
If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work.
The secret to good leadership is to be authentic. Be honest with your staff.
Read more on Officevibe blog:
https://www.officevibe.com/blog/10-kill-employee-motivation
like us on Facebook!:
www.facebook.com/officevibe
How to Build a Prototype Workflow for Product/Market FitTadpull
"Getting out of the building" can be overwhelming. This presentation covers a workflow using Empathy Maps, User Personas, and User Journeys to figure out if you have a good Value Proposition for your Customer Segments.
Case studies from TheLowlineNYC and Atlantic Public Media included as well.
Growth hacking UX: The journey to creating a kickass user experience.Melissa Ng
Growth hacking: The journey to creating a kickass user experience.
---
Growth Hacking Asia
Feb 25 2015 at Silicon Straits coLAB, Singapore
by Melissa Ng (@thedesignnomad)
Founder of Melewi
www.melewi.net
before defining a strategy for digital engagement, museums will have to define what they are about, their identity, DNA, their power source and a social engagement strategy in 4 steps
Establish Your Digital Marketing Strategy in 5 Simple StepsCharlotte Han
In order to implement effective marketing plans and campaigns, we need to set a realistic goal, find our target audience, listen for valuable insight, and provide the best help. To bring it together, measuring, monitoring and optimizing are key.
Broad point of view on User/Consumer Experience as a differentiator across product/services.
Thx to VentureHive ( http://venturehive.co/) for the speaking engagement today. Here is the deck I presented on thinking of UX in terms of influencing better ways to own consumers habits.
How To Sell Your UX Vision- UX Scotland 2015Jane Guthrie
So you have a killer idea and you are ready to sell through your UX vision. You've got various internal and external stakeholders that you need to get on board. They have varying levels of technical savvy and involvement.
In a world of cross-channel experiences, with an ever-growing number of touchpoints, communicating a vision can be a challenge. In this session, we'll cover the key ingredients you'll need to sell a UX vision. We'll examine ways to craft your UX deliverables so that they tell a story in a way that clearly communicates your vision.
In this presentation, you will learn:
- How to define a UX Vision in five steps
- Why it's crucial to consider and be savvy about politics as part of your process
- How to speak the language of your internal and external audiences
- How to make the best use of numbers and metrics to support your strategy
- The magic of structuring a persuasive presentation
- How and why to adjust the fidelity of your deliverables based on the needs and expectations of your audience
- Techniques and tools to make deliverables that are engaging and memorable
Accessible Customer Experience Design for the 'Frozen Survivor'David Haddow
A UX case study project illustrating the methods used to identify gaps in health service provision for people after a major health event.
The presentation covers identifying customer persona's and how design systems and styles were modified for those 'hardest to reach' - the frozen survivors.
Wire-framing and prototyping are explored alongside a form of moderated user testing. The area of accessibility and accessible design is also touched upon.
Twice annually, Behance presents Portfolio Review Week, a worldwide series of volunteer-organized events, with a goal of bringing together creative professionals. It is the biggest networking event for creatives that happens during one week all around the world.
My company (Upnext Technologies) hosted Portfoilo Reviews meetup #7 in Warsaw.
Not so long ago I was redesigning one website (due to corporate rules I'm not allowed to say client's name).
Before we start building architecture and writing copy I decided to run a workshop for the whole team (for those, who have never taken part in the web projects) and explain briefly main UX principles and give some tips on
effective web copy.
There is a well-known statement that brand isn't just a logo or a product. As well as brand identity isn't just a stationary set. It is much more. It includes every aspect of visual essence from the brand mark to all marketing materials, signage and interior.
This infographic presents the brand identity as a planet system with mission ("big idea") in its center and strategy on the last orbit. Every element should support brand story and nothing can step out of the brand positioning.
There is a well-known statement that brand isn't just a logo or a product. As well as brand identity isn't just a stationary set. It is much more. It includes every aspect of visual essence from the brand mark to all marketing materials, signage and interior.
This infographic presents the brand identity as a planet system with mission ("big idea") in its center and strategy on the last orbit. Every element should support brand story and nothing can step out of the brand positioning.
Promo presentation for shoes shop.
Brief: to enhance really bad photos and make impressive presentation to persuade managers to give Solemate a place in shopping center (near such brands as Orsay, ZARA, Promod, Leross etc.)
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
18. E M O T IO N A L T R IG G E R S
_desire to control our lives;
_dominance of and influence over others;
_proof of being better (self-affirmation);
_becoming better (self-achievement);
_reinventing oneself;
_wish-fulfillment;
_family values (and nurturing);
_sex, love, romance;
_desire to belong;
_excitement of discovery;
_lack of time;
_fun as a reward.
32. Exercise/
C U S T O M E R P O S I T IO N I N G
Our customers want to be (to feel) more ... .
Our customers want to highlight that they are ... .
Our customers want to be seen as ... .
33. Exercise/
P R O D U C T P E R S O N A L I T Y
To make our customers notice us and trust us,
our brand should look , and .
People will join us,
if they think we are , and brand.
We want people to tell others that we are ... .
57. Additional slides
I added few more slides, so all
participants can make a better use
of this presentation later.
58. K E Y TA K E W AY S F O R D E S IG N E R S:
1_ Don’t design “how YOU see it”. Design “how the early-adopters NEED it to
look and feel”. Ask for any materials connected with product strategy.
Do your best to run a customer positioning workshop with stakeholders.
2_ Start with moodboard and keep it as your compass toward product’s visual
integrity. Stick to this moodboard and update it only when your product
strategy is changing. If based on the deep research of “how your early
adopters what to become” and “how they should see your brand” this mood-
board will help you to keep the same emotional message across the entire
visual communication. Get inspired by non-UI elements: interiors, everyday
things, nature, urban life and traditional design.
3_ Keep the workflow: personality adjectives list > moodboard > color palette
& typography system > UI.
59. B O O K S M E N T IO N E D I N T H E TA L K:
U I S O U R C E S:
1_ Thinking, Fast and Slow by Daniel Kahneman
+ his talk on TED
2_ Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
+ they have the entire website full of useful resources for creating
your own market space
3_ Start with Why by Simon Sinek
+ his talk on TED
skype.com
slack.com
Monument Valley game
pinterest.com
www.safetrekapp.com
Spotify app
glowheadphones.com
beoplay.com
munitio.com
60. F U R T H E R R E A DI N G:
(answering the question from the audience:
“What to read on customer behaviour and emotions?”)
1_ The Brand Flip: Why customers now run companies and how to profit from it
by Marty Neumeier
2_ Hooked: How to Build Habit-Forming Products
by Nir Eyal
3_ (caution! secret knowledge for designers)
Evil by Design: Interaction Design to Lead Us into Temptation
by Chris Nodder
61. :B O W:
:C L A P:
:T H U M B S U P:
Thank you!
Always glad to hear from you at:
iryna.nezhynska@gmail.com
nezhynska.com | @IraNezhynska