The document discusses the characteristics of a good logo and the process of designing a logo. It provides guidelines for conducting research, sketching concepts, getting client feedback, and presenting the final design. It also summarizes the history of the Nike Swoosh logo, from its creation by Carolyn Davidson in 1971 to its evolution into a globally recognized symbol.
Before you engage a logo designer, you need to brainstorm some ideas that you'd like to use in your logo.
#logodesign #entrepreneurship #corporatelogo #businesslogo #companylogo
A really short introduction to the basic's of designing good and effective logo. Based on 5 golden keywords: Simple, Memorable, Timeless, Versatile and Appropriate. 26 pages with minimal text and a lot of examples of big and famous brands.
Before you engage a logo designer, you need to brainstorm some ideas that you'd like to use in your logo.
#logodesign #entrepreneurship #corporatelogo #businesslogo #companylogo
A really short introduction to the basic's of designing good and effective logo. Based on 5 golden keywords: Simple, Memorable, Timeless, Versatile and Appropriate. 26 pages with minimal text and a lot of examples of big and famous brands.
Logo Design and Development: From Start to Finish & a Case StudySandra Bekhor
This past February, I spoke about about law firm logos at the TLA (Toronto Lawyers Association). This event was an initiative of 'Keeping it Social: Practice development for lawyers TORONTO', a LinkedIn group collaboration between Bekhor Management and TLA. Practising lawyers and articling students in Toronto are welcome to join: https://lnkd.in/eTDaTcX
These are my presentation slides.
Logo design trends have changed over the years, with 2017 being no different. In this infographic, we outline some of the best tips to constructing an eye-catching logo design.
A really short introduction to the basic elements of a corporate design / graphic logo design. 49 pages with minimal text and a lots of examples of big and famous brands.
Co-presented with Corey Jones (@coreycreative)
We’ve all been there. Your site is showing its age. With design trends changing so rapidly, it can sometimes feel like your new site is outdated before it’s even launched. Is parallax scrolling even cool anymore? How long will material design stick around?
Today we’ll discuss how to stay attuned to new creative and user experience (UX) trends and choose the right ones for your organization. Through real-life examples we’ll explore how nonprofit organizations can extend their brand and capitalize on commercial design approaches.
Join us for this session to get inspired and get some clear next steps on how to start your new design journey!
Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
A digital magazine about logos and the design of same. Case studies, design examples, logo trivia, news and some technical pointers. Fun logo stories and weird facts. 4th in a series. The Easter Bunny edition.
More than the business idea, a strong brand identity is a critical factor for success. Identity provides direction, purpose, and meaning for the brand. Design is the rocket fuel to construct brand identity prioritizing the identity elements necessary. This slide deck explores the myriad facets of design that can impact identity.
Logo Design and Development: From Start to Finish & a Case StudySandra Bekhor
This past February, I spoke about about law firm logos at the TLA (Toronto Lawyers Association). This event was an initiative of 'Keeping it Social: Practice development for lawyers TORONTO', a LinkedIn group collaboration between Bekhor Management and TLA. Practising lawyers and articling students in Toronto are welcome to join: https://lnkd.in/eTDaTcX
These are my presentation slides.
Logo design trends have changed over the years, with 2017 being no different. In this infographic, we outline some of the best tips to constructing an eye-catching logo design.
A really short introduction to the basic elements of a corporate design / graphic logo design. 49 pages with minimal text and a lots of examples of big and famous brands.
Co-presented with Corey Jones (@coreycreative)
We’ve all been there. Your site is showing its age. With design trends changing so rapidly, it can sometimes feel like your new site is outdated before it’s even launched. Is parallax scrolling even cool anymore? How long will material design stick around?
Today we’ll discuss how to stay attuned to new creative and user experience (UX) trends and choose the right ones for your organization. Through real-life examples we’ll explore how nonprofit organizations can extend their brand and capitalize on commercial design approaches.
Join us for this session to get inspired and get some clear next steps on how to start your new design journey!
Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
A digital magazine about logos and the design of same. Case studies, design examples, logo trivia, news and some technical pointers. Fun logo stories and weird facts. 4th in a series. The Easter Bunny edition.
More than the business idea, a strong brand identity is a critical factor for success. Identity provides direction, purpose, and meaning for the brand. Design is the rocket fuel to construct brand identity prioritizing the identity elements necessary. This slide deck explores the myriad facets of design that can impact identity.
There are so many brands which became in the top list of customers minds.It is not less importance for their logos also.These unique, professional logos make them to stand out in industry and bring the values reminding their corporate identity.
Do you have a creative project on your horizon? Don't know where to start? This informative, sometimes tongue-in-cheek will help you realize your brand potential, select a great creative design partner and produce a vibrant piece of graphic design in line with your creative brief.
This presentation showcases key and recent projects completed. Each project case study presented here, amplifies certain stages of our design process such as - discover, design or detailing.
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
Manual de la guía de marca:
Cómo construir una identidad visual de marca poderosa en 10 pasos
¡Construya su historia de marca, no juegue a “Police Brand” y ayude a sus colegas a convertirse en defensores de la marca con nuestra guía de marca!
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
How to-design-a-memorable-brand-that-catches-onQwiqwiq
What makes good branding?
How the combination of strategy, design and consistency creates a strong brand.
BRANDING PRINCIPLES
The traditional components of branding such as vision, experience and originality.
DESIGN IN PRACTICE
How to use design elements such as color, type and photo filters to create an effective brand style.
This is the presentation I shared with the CEO while redesigning the company logo. Given the quick turnaround and limited time, I thought decided to show the process allowing all parties to feel involved.
ZeBrand is a branding service built to help all entrepreneurs scale their vision for the world to see.
ZeBrand Kit has everything you need to build a brand at scale.
https://zebranding.com
ZeBrand Start Guide
ZeBrand is an automated branding web service that makes jump-starting your brand easy. It helps early-stage startups and small businesses create a unique brand toolkit, presentation material, social media asset, web site template, and brand guideline by decoding their vision so that teams are immediately aligned to hit the ground running. ZeBrand won the championship of the American Express x WeWork pitch contest. ZeBrand's article appeared in Forbes. Current user count is 40,000+
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
3. CIRI-CIRI LOGO YG BAIK!
Jika bicara soal keindahaan/estetika dalam sebuah logo,
mungkin kita akan terbentur tanpa adanya akhir
karena sifatnya yang sangat relatif. Namun ketika
berbicara masalah baik atau tidak, kita akan mengacu
kepada fungsionalitas, Di mana sebuah logo dinilai
dari fungsi dan tujuannya.
Cg. Am MRSMKT
4. CIRI-CIRI LOGO YG BAIK!
• MUDAH DIINGATI
• RINGKAS & SEDERHANA
• UNIK
• TAHAN LAMA
• FLEKSIBEL
• KESESUAIAN
Cg. Am MRSMKT
11. Design brief.
Conduct a questionnaire or interview with the client to get the design brief.
Research.
Conduct research on the industry itself, its history and competitors. Problem-solve first, design later.
Reference.
Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design
brief. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
Sketching and conceptualizing.
Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design
process. Get creative and be inspired. As Dainis Graveris has written once, “sketching isn’t time-consuming and is a really good
way to put ideas in your head right on paper. After that, it’s always easier to actually design it on the computer. Sketching helps
to evolve your imagination: once you understand it, you will always start from just white paper.
Reflection.
Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit
feedback. It also gives you a fresh perspective on your work.
Revisions and positioning.
Whether you position yourself as a contractor (i.e. getting instructions from the client) or build a long-lasting relationship (i.e.
guiding the client to the best solution), revise and improve the logo as required.
Presentation.
Present only your best logo designs to your client. PDF format usually works best. You may also wish to show the logo in
context, which will help the client more clearly visualize the brand identity. Preparing a high-quality presentation is the single
most effective way to get your clients to approve your designs.
“Canned presentations have the ring of emptiness. The meaningful presentation is custom designed—for a particular purpose,
for a particular person. How to present a new idea is, perhaps, one of the designer’s most difficult tasks. This how is not only a
design problem, it also pleads for something novel.
Everything a designer does involves presentation of some kind—not only how to explain (present) a particular design to an
interested listener (client, reader, spectator), but how the design may explain itself in the marketplace… A presentation is the
musical accompaniment of design. A presentation that lacks an idea cannot hide behind glamorous photos, pizazz, or ballyhoo.
If it is full of gibberish, it may fall on deaf ears; if too laid back, it may land a prospect in the arms of Morpheus.” (Paul Rand)
Delivery and support.
Deliver the appropriate files to the client and give all support that is needed. Remember to under-promise and over-deliver.
After you’ve finished, have a drink, eat some chocolate and then start your next project.
Cg. Am MRSMKT
12. Swoosh - Nike Corporate Logo
DESIGN HISTORY
The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State
University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work
for his company, Blue Ribbon Sports (BRS).
BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached
Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour.
In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately
selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight
gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.)
The logo represents the wing of the Greek Goddess. The Nike logo is a classic case of a company gradually simplifying
its corporate identity as its frame increases. The company's first logo appeared in 1971, when the word "Nike," the
Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark. Used as
a motif on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself has
became superfluous.
The solid corporate logo design check was registered as a trademark in 1995. The Nike logo design is an abstract wing,
designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running
shoes. The "JUST DO IT" slogan and logo design campaign communicated such a strong point of view to their target
market that the meaning for the logo design symbol evolved into a battle cry and the way of life for an entire
generation. Isn't it amazing how a small symbol we call a logo design can make a company into a huge success.
The Nike logo is a registered trademark of Nike. Use of the logo here does not imply endorsement of the organization
by this site.
Source: http://en.wikipedia.org/wiki/Swoosh
Cg. Am MRSMKT