This past February, I spoke about about law firm logos at the TLA (Toronto Lawyers Association). This event was an initiative of 'Keeping it Social: Practice development for lawyers TORONTO', a LinkedIn group collaboration between Bekhor Management and TLA. Practising lawyers and articling students in Toronto are welcome to join: https://lnkd.in/eTDaTcX
These are my presentation slides.
Logo design trends have changed over the years, with 2017 being no different. In this infographic, we outline some of the best tips to constructing an eye-catching logo design.
Logo design trends have changed over the years, with 2017 being no different. In this infographic, we outline some of the best tips to constructing an eye-catching logo design.
Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
Before you engage a logo designer, you need to brainstorm some ideas that you'd like to use in your logo.
#logodesign #entrepreneurship #corporatelogo #businesslogo #companylogo
A digital magazine about logos and the design of same. Case studies, design examples, logo trivia, news and some technical pointers. Fun logo stories and weird facts. 4th in a series. The Easter Bunny edition.
Presentation given by Jake Van Ness of Graphic Precision at the PetSittingOlogy Conference 2013 in Las Vegas. His presentation covered principles such as color, typography and logo types. He also included two recent case studies to see how the logo design was used across different types of marketing materials to keep a consistent brand.
Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
Before you engage a logo designer, you need to brainstorm some ideas that you'd like to use in your logo.
#logodesign #entrepreneurship #corporatelogo #businesslogo #companylogo
A digital magazine about logos and the design of same. Case studies, design examples, logo trivia, news and some technical pointers. Fun logo stories and weird facts. 4th in a series. The Easter Bunny edition.
Presentation given by Jake Van Ness of Graphic Precision at the PetSittingOlogy Conference 2013 in Las Vegas. His presentation covered principles such as color, typography and logo types. He also included two recent case studies to see how the logo design was used across different types of marketing materials to keep a consistent brand.
There are so many brands which became in the top list of customers minds.It is not less importance for their logos also.These unique, professional logos make them to stand out in industry and bring the values reminding their corporate identity.
This is a sampling of print collateral designed by Studio Absolute for a wide range of industries. For more examples, visit our website at www.studioabsolute.com
A great logo gets attention, sets you apart from competitors, and solidifies your position in the marketplace. In this webinar we show you how the text, colors and shapes you use in your logo and on your website can impact whether or not a customer decides to buy from you.
Visit your state or countys website where vital statistical infor.docxdickonsondorris
Visit your state or county's website where vital statistical information is provided. Write a two-page essay that analyzes and addresses factors that affect vital statistics and population trends. Discuss how these factors affect the population growth rate in the U.S. Be sure to list at least three factors and provide statistical data in your analysis.Make sure to provide a minimum of 3 APA formatted references along with the URLs from where you obtained the data.
State-West Virginia (WV)
County- Wyoming County
LOGO DESIGN
This project is an opportunity to create a unique logo for a fictional company.
Objective: To create a logo for one of the following company's that captures the attention of the demographic while depicting the nature of the business. You will also develop a branding guidelines sheet for your logo. The brand guide will include color & type; along with images utilizing logo on building structure and street advertisement as a communication device.
Graphic Design skills: Formal elements of design such as focal point, hierarchy, eye flow (continuation), unity through grids, balance using negative and positive space.
Typographic Concepts: Typographic rules, leading, kerning, alignment, use of serif, sans serif, and script type faces. Using classic typefaces or typeface that communicate a style, purpose or message.
Computer Layout Skills: Photoshop: Tools, techniques, layers to create a logo.
Style: You want to make sure it will fit well in your company's theme. Look at examples of company logos to see what has been done and what you can do.
logo types
Pictorial / Abstract Symbol:
[Click on the arrow to see samples] This type of mark represents the company in a simple but bold manner. Most often represented through an abstract design. Usually, the ideas and concept behind the logo are complex, yet are represented in the simplest form possible. The abstract symbols can often take on a target market or stylistic form, (technology, health care, or nonprofit, etc). However, in many cases you will find a graphic representation of a pictorial object in a logo mark; a recognizable noun, (an apple, a panda bear, a rabbit, a tree, etc).
Wordmark:
[Click on the arrow to see samples]
Other samples click here This logo type is a uniquely styled font type that spells out the company or brand name. Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company. Examples of a wordmark include Sony, Samsung and Microsoft. Other great examples are Facebook and Google, the world’s most visited website. However, word marks are used in other industries as well and often become iconic in their typographic treatments, such as Coca Cola, Disney, Ray Ban, or Subway.
logo types
logo types
Lettermark:
[Click on the arrow to see samples]
This type of logo is exclusively typographic. The lettermark uses the company name written ...
Messaging, Communication & Fearless RebrandingErica Allison
ADG is responsible for communications and outreach of a 5 county, 450,000 person regional planning process, sponsored by HUD. This presentation walks regional planning grantees through the process I took to rebrand and reshape the original message into one that resonates with current context and regional understanding.
*Types of logo design
*How to design a logo?
Why is a logo important?
What a logo should represent?
Which logo colors mean what?
Types of Logo
Lettermarks (or monogram logos)
Wordmarks (or logotypes)
Pictorial marks (or logo symbols)
Abstract logo marks
Mascots
Combination Mark
Emblem
Similar to Logo Design and Development: From Start to Finish & a Case Study (20)
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
14. A logo is…
•A symbol
•Memorable
•Compelling
•Legible
•Evergreen
•Current
•Practical
An effective law firm logo stands for something.
What is a logo 14
27. Logo development process
Logo development process 27
Research
Competition
Audience
Sector
Marketplace
Direction Concepts Analysis Revisions Launch
28. Logo development process
Logo development process 28
Research Direction
Difference
Fonts
Colours
Layout
Name
Tagline
Concepts Analysis Revisions Launch
29. 29
Brown
vs
Brown Litigation
vs
D. Jared Brown
Professional
Corporation
Logo includes tagline
Logo includes an icon
Font is a combination of serif and
sans serif, both of which are all caps
30. 30
This logo is a
wordmark. There is
no accompanying
icon.
1. It was predetermined to place emphasis on the word action.
2. Logo direction was to deliver a message about clinic mission
(self care, the anti-program and relationships).
High contrast colours were selected
at the direction stage.
31. Logo development process
Logo development process 31
Research Direction Concepts
Rationale
Black & white
Large & small
Variations
Analysis Revisions Launch
32. 32
The Icon
represents a
10,000 foot
view. It is
comprised of a
series of
bisected
shapes,
representing
information.
The overall
style is precise,
logical, fluid
and
dimensional.
The larger,
rounded square
symbolizes an
outcome.
Font: A modern, sans serif font projects a straightforward, open
and confident approach. The “R” has been modified to balance
the unique “W” to communicate modern sophistication balanced
by establishment. The tagline is set in a contemporary all-cap
square serif font communicating strength and gravity.
Colour: After the firms’ namesake “Brown” is a rich, dark chocolate and
it is complimented with a vibrant, fresh green.
33. 33
The abstract “o” refers to “coming full circle” with respect to
health. It is formed from two abstract arms reaching in,
representing movement and support. The distinction between
the individuals is emphasized with the two colours.
This concept communicates progression, treatment, results and wellness.
The
typeface is
friendly yet
structured.
Century
School
book font is
known for
its legibility
and
generous
form.
34. Logo development process
Logo development process 34
Research Direction Concepts Analysis
Testing
Association
s
Feedback
Applications
Revisions Launch