Crating an Awesome Brand
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This document outlines a 9 week seminar on starting a bootstrap business. Week 5 focuses on creating an awesome brand and is presented by Paul Thwaites, a brand creation design consultant. It discusses what a brand is and the common sense approach to creating one, including defining the brand's vision, personality, values, and identity to shape what is promised, and delivering that promise through people, products, and processes.
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Crating an Awesome Brand
- 1. WELCOME!!
- 3. Concept…! Execution!! Week 1! Problem spotting! Week 2! Creativity & Problem Solving! Week 3! Designing an MVP! Week 4! Building a Business Model! Week 5! Creating an Awesome Brand! Week 6! Protecting your idea! Week 7! Recruiting Followers! Week 8! Making Sense of the Numbers! Week 9! Delivering a Kick-Ass Pitch!
- 4. Bootstrap Business Seminars! Week 5! Creating an awesome brand! ! With Paul Thwaites! @CityStarters!
- 5. The Common Sense Approach To Creating A Brand. Paul Thwaites. Brand Creation Design Consultant.
- 8. BUY MY BOOK.
- 12. EveryCo. 24/7
- 13. Only 2 Seconds.
- 14. Fans.
- 17. “Darhling… try it, it’s simply divine!”
- 18. What is a Brand?
- 19. It’s not a black art.
- 20. It needs to be simple.
- 21. … you should be able to write it on the palm of your hand.
- 22. It’s 2 things.
- 23. What you promise. + What you deliver.
- 24. What you promise. + What you deliver.
- 25. What you promise. Vision Personality Values Identity
- 26. What you promise. Vision Personality Values Identity
- 27. What you promise. Vision Personality Values Identity
- 28. What you promise. Vision Personality Values Identity
- 29. What you promise. Vision Personality Values Identity
- 30. What you deliver. People Products Processes
- 31. Vision. What do we stand for? What are we going to be famous for?
- 32. Vision.
- 33. Values. How do we act?
- 34. Values.
- 35. Personality. How do we come across – written and verbally?
- 36. The Crocodiles Ate All The Sharks.
- 38. Um.
- 41. Let’s Talk **
- 50. Identity. What do we look like? Logotype Iconography Fonts Colourways Style Of Photography … and how they work in relation to each other.
- 51. The Picture In Your Mind’s Eye.
- 55. Identity. What do we look like? Logotype Iconography Fonts Colourways Style Of Photography … and how they work in relation to each other.
- 64. Time Out… Enough Already.
- 79. The Picture In Your Mind’s Eye.
- 80. … and making a strategic ass.
- 84. Living The Brand. Brand Delivery… People / Products / Processes.
- 87. Creating Theatre. Santa’s Grotto For Adults.
- 97. To Recap. .
- 98. Brand Is About 2 Things.
- 99. What you promise. + What you deliver.
- 100. What you promise. + What you deliver.
- 101. What you promise. Vision Personality Values Identity
- 102. What you deliver. People Products Processes
- 104. A template for life.
- 106. A final thought.
- 109. The Common Sense Approach To Creating A Brand. Paul Thwaites. Brand Creation Design Consultant.
- 113. Thank You. .
- 117. Vision Personality Values Identity
- 118. End. Thank You.
- 119. Vision Personality Values Identity The Brand Proposition The Brand Experience The Brand Experience People Products Processes The Brand Experience