Branding and Communications
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Introduction Branding and Communications - what they are Taking a brand to pieces - BP - branding exercise What’s it all for? Who can make a difference to you What is communications? “Effective communication motivates people and helps you to accomplish your goals.” What is communications? Your Audience Your Goals Your Messages What is communications? What is a brand? • The association between a person, organization or product and the end result.
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Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Every industrial revolution has created a new set of categories and a new set of players.
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price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Branding and Communications
- 2. Overview • • • • • • Introduction Branding and Communications - what they are Taking a brand to pieces - BP - branding exercise What’s it all for? Who can make a difference to you Summary
- 4. What is communications? “Effective communication motivates people and helps you to accomplish your goals.”
- 5. What is communications? Your Audience Your Goals Your Messages
- 7. What is a brand? • The association between a person, organization or product and the end result.
- 9. Find the End Result... • Reality: • Brand: • Cramped • Adventure • Wet and cold • Return to your youth; what’s important • Sweaty • Hard work • Bug bites, sore saddles • Hungry • Feeling good about Yourself • Friendship
- 10. Take Another Look I’m going to die. I’m going to die. I’m going to die.
- 11. Taking a brand to pieces
- 12. • Old BP logo used from 1979 until 2000 • Corporate, conservative • Needed to change to keep in touch with changing demographics
- 13. Taking a brand to pieces
- 14. • As far away from gas as possible, more like a face care logo. • More feminine, use of sans-serif font makes it more modern and understated. • A big shift in brand appearance.
- 15. Ho ne • “The initial glow of the BP brand mark has shown signs of wear as critics charge that the brand is not meeting its own challenge to adhere to environmental and safety goals. ...the Wall Street Journal speculates, that ranking will slip (WSJ, 16 June 2006). sty • A company’s identity and position statement cannot be simply pasted on to inconsistent actions.”
- 20. What’s it all for? • • • What’s the point? What happens if you don’t do it? How do you decide what to focus upon?
- 21. Who can make a difference? • • • • • Who influences your organization? What do you want them to do? How do you prioritize? ‘Tools’ Feedback, consistency, adapting.
- 22. Summary • Introduction • Branding and Communications • What they are • Taking a brand to pieces - BP - branding exercise • What’s it all for? • Who can make a difference to you • Summary.