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Theory- Audience
Thea Jennings
Audience Profile
 Primary Audience Children
0-14
 Secondary Audience Adults
25-44
For children its about about
about a child who wants to be
loved and every child wants
that.
For adults it gives them a look
into the supposed future.
Audience Profile
 Primary Audience
 Teenagers 15-24
 Secondary Audience
Adults 25-44
For teenagers they are
reintroduced back to the fairy tale
characters they knew in they
childhood.
For adults some of the characters
are around their ages and they are
struggling through problems that
Audience Profile
 Primary Audience
Teenagers 15-24
For teenagers they can relate to the
character Peter who is also around
they're age group and they could
also relate to the problems he is
having with his family
 Secondary Audience
Adults 25-44
For adults they can relate to the
dilemmas in having and being in a
family as well as having a family
with issues.
Hypodermic Needle
Definition
Where an audience immediately believes and accepts
without hesitation on what it is told by the media
Example
The Nazis were indoctrinated with Hitler's views in
the radio and the cinema
Uses and Gratifications
Information
 I use the Sky News website to find out information
about the world.
 If I am struggling with a maths problem I look
online for different methods to learn.
Uses and Gratifications
Personal Identity
 I watch action films to to strengthen my belief in
fighting for what is right.
 I identify with the character Captain America/Steve
Rogers because he fights for what is right, believes
in free will and doesn’t give up.
Uses and Gratifications
Integration and Social
Interaction
 I use the Marvel movies as a topic for social
interaction because everybody loves and enjoys
them.
Uses and Gratifications
Entertainment
 Play video games for escapism
 I watch movies for enjoyment
Consumer Generated
Content
 Example
YouTube
 What are the advantages to media producers?
 You give them money to keep the website going
 Why would the audience generate content?
 So they can produce videos for other people like
them

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Audience Theory- Children, Teens & Adults

  • 2. Audience Profile  Primary Audience Children 0-14  Secondary Audience Adults 25-44 For children its about about about a child who wants to be loved and every child wants that. For adults it gives them a look into the supposed future.
  • 3. Audience Profile  Primary Audience  Teenagers 15-24  Secondary Audience Adults 25-44 For teenagers they are reintroduced back to the fairy tale characters they knew in they childhood. For adults some of the characters are around their ages and they are struggling through problems that
  • 4. Audience Profile  Primary Audience Teenagers 15-24 For teenagers they can relate to the character Peter who is also around they're age group and they could also relate to the problems he is having with his family  Secondary Audience Adults 25-44 For adults they can relate to the dilemmas in having and being in a family as well as having a family with issues.
  • 5. Hypodermic Needle Definition Where an audience immediately believes and accepts without hesitation on what it is told by the media Example The Nazis were indoctrinated with Hitler's views in the radio and the cinema
  • 6. Uses and Gratifications Information  I use the Sky News website to find out information about the world.  If I am struggling with a maths problem I look online for different methods to learn.
  • 7. Uses and Gratifications Personal Identity  I watch action films to to strengthen my belief in fighting for what is right.  I identify with the character Captain America/Steve Rogers because he fights for what is right, believes in free will and doesn’t give up.
  • 8. Uses and Gratifications Integration and Social Interaction  I use the Marvel movies as a topic for social interaction because everybody loves and enjoys them.
  • 9. Uses and Gratifications Entertainment  Play video games for escapism  I watch movies for enjoyment
  • 10. Consumer Generated Content  Example YouTube  What are the advantages to media producers?  You give them money to keep the website going  Why would the audience generate content?  So they can produce videos for other people like them

Editor's Notes

  1. Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
  2. Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
  3. Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
  4. Provide a definition and example of the Hypodermic needle model
  5. Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  6. Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  7. Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  8. Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information