2. 16-25 year olds
1. Characters will be teenagers
2. Focus on a gap year, which this age will be interested in
3. Elements of excitement, love and travel, which appeals to all
ages but this age in particular because of the age of the
characters
4. Ideal audience, as this age group watches films often
5. Market research shows that this age group is the most likely to
see the film because of its subject matter
3. People Interested in Travel
1. These people would see the movie to get a taste of life in
another country
2. Does not matter so much about the narrative of the film or
trailer, but people who would see the movie for this reason
want a lot of focus on the different elements of each country,
eg: culture, food, adventure
3. In the trailer, we would
make sure to add shots of
this in order to appeal to a
wider audience.
