This document summarizes questions asked in a focus group about horror films and magazines. It asks which horror trailers and posters are most effective, what elements make horror films enjoyable, what type of magazine content is most interesting, participants' favorite horror films and why, what could be too much in a horror film, and which magazine covers are most effective or ineffective. The focus is on gathering opinions on horror media marketing and content preferences.

1. Focus Group

2. Q1: Which of the following horror
trailers is the most effective and why?

6. Q2: Which of these films are you more
likely to watch based on their poster?

7. Q3: In your opinion, which of the following
features make a horror film enjoyable for
you?
Music
Jump scares
Evil forces
Atmosphere

8. Q4: Which of the following types of film
magazines content would you find most
interesting?
Interviews
Exclusives
Posters
Cover image

9. Q5: Name your favourite horror film
and explain why you like it.

10. Q6: Is there anything that you would deem
'too much' or 'inappropriate' to watch in a
horror film?
• If your answer is “Yes”, please specify.

11. Q7: Which of the following magazine front
covers do you find most effective and why?
What do you dislike about them?