This document discusses audiences for thriller films and how filmmakers assess the success of reaching their target audience. It notes that thrillers typically appeal more to males ages 12-25. Filmmakers will do early screenings with questionnaires to determine who their film is aimed at before release. The document then discusses the demographics, psychographics, and similar audiences for a thriller film opening being made by the authors. It is aimed at ages 12-25 of any gender, race, or social class who enjoy mysteries and thrillers. Finally, it discusses how the filmmakers will assess audience response to their opening using video testimonials.
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1. What do you know about audiences for thrillers?
Audiences for thrillers are normally boys and men more than girls and women
because it is shown that they prefer thrillers to most other kinds of films.
Normally ages12-25 asmost thrillers are for ages 12+ and people over the age
of 25 are less likely to go and see a thriller film.
How do film makers track and asses the success of their film in reaching an
audience?
Film makers will normally have an early screening where they have a selected
amount of members of the public of different ages that come and watch the
film before its released and will be asked to complete a questionnaire before
they leave in order for the film makers to establish who they are going to aim
their film at before they release it.
Demographics of our thriller opening
Gender- Our thriller opening is aimed at both males and females, we have no
specific gender thatwe want to target as our opening is not based on a certain
gender.
Age- Our thriller opening is aimed at ages 12-25 as a lot of films are 12A and
above and so we felt this would be the best age range, also younger people
prefer thrillers and we felt that people over the age of 25 may not be as
interested, also since we are young it would be more relatable for them.
Race/ethnicity- Our opening is aimed at any race / ethnicity as we have not
challenged any certain races or ethnicities in our opening and so it is open to
anyone.
Social class- Our opening is aimed at working/middle class people as it is filmed
in quite a middle class setting, and us as the characters are quite working class
and so that would be the best audience to aim at as they will find our opening
relatable.
Psychographics of our thriller opening
Activity, interest and opinion- Our audiences will be young and sociable, have
an interest in cinema and a strong interest in crime, mystery thrillers, and have
2. a range of thrillers that they have seen previously. We are likely to attract
people that have strong interest in mysteries and a very strong positive opinion
of thrillers.
Attitudes+values- Our audience will have a strong attitude towards crime and
mystery and probably have a very positive attitude to films that involve having
a damsel in distress. They are likely to have values that go against what
happensin the opening which is why they have an interest in watching as it will
challenge their values.
Similar audiences may also watch
Pretty little liars
How to get away with murder
24 Hour photo
How do they compare?
These 3 programmes/films compare with our thriller opening because they all
have that sense of mystery, they make you ask questions like “who is this
person?” “What are they doing?” “Why are they taking pictures of people?”,
pretty little liars also has a character that is the “criminal” that does not get
revealed until the very end of the series’ and so is similar to the end of our
opening, and also has an area where they keep pictures of their victims, and so
audiences of these would be likely to enjoy our opening also.
Prettylittle liars Our thriller
3. Element Evidence How does it attract your
audience?
Actors Scene where we see the
villain about to reveal
himself.
It entices the audience in
because the character that
they have been waiting to
see is about to reveal
himself but then it goes to
the credits.
Location Normal family house and
area.
It makes it feel very realistic
and relatable to anyone as
it happens in a very normal
home environment that
everyone has.
Props Camera at the very start
when Billy is taking
pictures of me and Lily.
This entices the audience at
the very start of the opening
because they want to know
why he is taking pictures
and what he is going to do
with them.
Storyline Throughout the whole of
the opening.
From the very start it
attracts the audience
because it has a strong
sense of mystery and they
want to keep watching to
find out who Billy is.
How is your film suitable for certification?
Our film is suitable for certificate at a rating of 12A because it shows scenes of
weapons and blood however is not classified as a 15 because it isn’t shown in
great detail and there is no bad language.
How do film makers track and assess the success of their film in reaching an
audience?
They use methods such as focus groups, questionnaires, private screenings etc,
during early private screenings the audience are required to complete a
questionnaire which can help the filmmakers, also a lot of websites for example
IMDB has a lot of reviews from audiences which filmmakers are able to access.
4. How will you assess the audience response to your film opening?
To assess the audience response to our film opening we will be using Vox Pops
as they are easy to get done and allows us to easily get our peers in school to
watch our opening and film a response for us.
