Question 4 for Media Studies evaluation of my group's opening sequence 'Outcast'

1. Who would be the audience for
your media product?
Katrina Orlans

2. Who we wanted to target towards
• For our media product, we wanted to target towards
people who are having a hard time struggling to talk to
people about how they truly feel. In a way, we wanted
to show people who have a problem about their
genders and to also show that there are different ways
to feel comfortable with who they are.
• There are films about transgender, people dressing in
drag or documentary type of films that shows how the
main characters would feel about their secret they are
keeping. From films that I have seen snippets, they
seem to be made fun or in a subtle way. For example,
people in drag are mostly seen as a joke, even in reality
people decides it’s a good thing to make fun of people
who express themselves in different ways.

3. • There are TV shows about someone changing their
gender (aka Caitlin Jenner), there are youtubers that
have gone through the gender change process. A
good example for youtubers would be Gigi Gorgeous.
The reason for this is because Gigi Gorgeous was one
of our inspirations for our media product. Gigi
Gorgeous has a young generation crowd. Gigi could
be a inspiration to help people become more
comfortable and to make them feel as if they will not
be judged.
• In a way, my groups media product wants to be
supportive and get people to understand that gender
issues should be taken seriously and how they should
not been seen as a joke. We wanted to raise
awareness for those people, even if our media
product will not make sense at first. We made it to let
the audience question it to show that is how people
with gender issues feel on a daily basis.

4. The main target audience
• The main target audience would be anyone who is either
going through the similar situation or they know someone
who is going through that situation and wants to try and
understand how to help.
• The age group could be 16 and older since we placed the
media product at a school.
• It can be for either gender
• They can also be facing a similar problem
• They have a friend who is facing the same problem
• I think people who are younger then 16 would be a bit
confused with the narrative but can somehow relate to the
protagonist.
• Someone who likes fantasy and drama (or one of the genres)

5. How did we think of the target
audience?
• We wanted our media product to be different from the
other groups and explore ideas that have not been thought
about.
• We thought about transgender people, people in drag and
people with gender issues overall.
• So why not have a teenage audience that would slowly
start to experience the feeling of questioning their selves.
• People who watches our media product will either
question the plot or what will happen is they will get
confused because they don’t understand fully of what is
happening with the protagonist and why it is happening. It
would help make our target audience expand in a way
since they would want to watch it even more to see if it will
become any clearer.