This document analyzes and compares the interests and media consumption habits of three target audiences for a film: 1) The "mainstream" audience of ravers, townies, chavs, etc. would likely be interested in the film due to relating to the girl characters' clothing and hearing about it through word of mouth on Facebook or the trailer on YouTube. 2) The "alternative" audience of gamers, emos, etc. are very online and may hear about the film through word of mouth or the trailer on YouTube and Facebook. They are also regular cinema-goers. 3) The "leading edge" audience of hipsters, geeks, etc. have high internet and

1. TYPICAL AUDIENCES
Target audience of- 16-24, using UK Tribes I will be
looking at the likes/dislikes of different stereotypical
groups and their media consumption.

2. MAINSTREAM AUDIENCE
RAVERS, TOWNIES, CHAVS, BOY RACERS, SPORTS JUNKIES, STREET RATS, CASUALS
THIS IS SHOWING THE INTERESTS AND MEDIA CONSUMPTION OF THIS PARTICULAR
STEREOTYPED GROUP.

4. Discussion of the mainstream audience
When considering if this group would be interested in this film there is a high
percentage. I think this audience would relate with the girl characters
instantly through their clothing of hoodies and jeans. When looking at the
media that they are interested in we can see that they would hear about the
film through word of mouth on facebook and also see the trailer on YouTube
if they are regular users. Therefore I think we are catering well to get the
word out about this film to this particular group. The media consumption
chart doesn’t quite show the Cinema section at ‘heavy’ but it is up there and
by them having a heavy use of Internet and Magazines they will most likely
hear reviews, friends opinions or access the website and trailer.

5. ALTERNATIVE AUDIENCE
GAMERS, EMOS, SCENE KIDS, SKATERS, METAL HEADS, YOUNG ALTS
THIS IS SHOWING THE INTERESTS AND MEDIA CONSUMPTION OF THIS PARTICULAR
STEREOTYPED GROUP.

6. Discussion of the mainstream audience
We can see from this graph that the alternative audience that will be a
percentage of our 16-24 year old target audience are quite involved with
online buying involving DVDs and games when you see brands such as
play.com, amazon.com etc. When specifically considering what games or DVDs
they like it will probably be anime, action games and also quite online games
where you play against others and you have your own character. I can see this
group being interested in the horror genre and when looking at their media
usage of Facebook and YouTube like the group of ‘mainstream’ they will most
likely hear about the film through word of mouth or watch the trailer
especially if people share the link from YouTube to Facebook. Their internet,
radio and cinema usage is the highest, the good thing about radio is that on
local radios they often discuss things like what’s coming up at the cinema
nearby etc. Therefore I think with this group we will be able to get the word
out about it but as an audience after watching the trailer they may not be
able to relate with the characters as much as the mainstream group however
their interest in the film may still be there.

7. LEADING EDGE
HIPSTERS, GEEKS, CRAFT KIDS, INDIE SCENESTERS
THIS IS SHOWING THE INTERESTS AND MEDIA CONSUMPTION OF THIS PARTICULAR
STEREOTYPED GROUP.

8. The Leading edge group is very involved with the consumption of the
Internet and Cinema, therefore this is an audience we should
definitely be targeting. The way I can see this group possibly relating
with the film in terms of looking at the characters is that leading edge
is seen as the outcast kind of group away from mainstream and so
they don’t have any similar interests. And so when looking at the
storyline and that ‘Blair Albright’ committed suicide because of
bullying they might have sympathy and a common connection here as
‘geeks’ is one of the leading edge groups. It is known that this group
get bullied by the mainstream group of ‘chavs’ for example therefore
even though ‘Ste’ is the antagonist in the film it has an interesting
twist because the audience is sort of rooting for him as he is doing it
because these bullies ruined his life as his sister killed herself. Their
high usage of magazines and newspapers means they will come
across the poster possibly and also reviews from critics. So I can
definitely see an interest coming from this audience especially with it
being a British film the mainstream audience can often like the big
blockbusters or British films solely related to their social group.