The document discusses qualitative research, defining its purpose, characteristics, strengths, weaknesses, and various types. It highlights the researcher's role and the qualitative approach's ability to provide a comprehensive understanding of human behavior in natural settings. Additionally, it outlines the challenges and limitations inherent in qualitative methodology.

1. The Value of Qualitative
Research:
Its Characteristics, Strengths,
Weaknesses and Kinds
Presented by:
Jimnaira Abanto

2. QUICK REVIEW

3. I. Definition of Qualitative Research
II. Purpose of Qualitative Research
III. Characteristics of Qualitative Research
IV. Strengths of Qualitative Research
V. Weaknesses of Qualitative Research
VI. Kinds of Qualitative Research
Today's Agenda

4. Qualitative Research
It is a scientific method of observation to
gather non-numerical data.
It refers to the meanings, concepts,
characteristics, metaphors, symbols and
description of phenomena, and not to their
counts or measures.

5. Purpose of Qualitative Research
Qualitative Research promotes a deep,
holistic understanding of a particular
phenomenon.

6. Immanuel Kant
Maurice Merleau-Ponty
Life consists of what we experience
in our activities and reflections as we
live out our personal histories and
that we live in a matrix of complex
relationships with others.

7. Characteristics
of Qualitative
Research
NATURALISTIC INQUIRY
it studies a person or group in his/its
natural setting.
INDUCTIVE ANALYSIS
HOLISTIC PERSPECTIVE
Qualitative research allows the
researcher to immerse in a subject.
“The whole is greater than the sum
of its parts” .

8. DYNAMIC SYSTEM
Qualitative research is not concerned
with having straightforward, right or
wrong answers
UNIQUE CASE ORIENTATION
CONTEXT SENSITIVITY
Qualitative researcher must remember
that every study is special
Qualitative researcher is sensitive to
the cultures, traditions and beliefs of his
subjects
RESEARCHER AS THE KEY
INSTRUMENT
Qualitative researcher collects data
himself through examining documents,
observing behavior, and interviewing
participants

9. MULTIPLE METHODS
Qualitative researcher typically gathers
multiple forms of data, such as
interviews, observations, and
documents, rather than relying on a
single data source
DESIGN FLEXIBILITY
THEMATIC ANALYSIS
Qualitative researcher can continue to
do research on other topics or
questions that emerge from initial
research
Qualitative researcher develops themes
in reporting his findings.
EMPATHIC NEUTRALITY
Ideally, qualitative researcher is non-
judgmental when compiling findings.

10. Strengths of Qualitative
Research
It adopts a naturalistic approach to its subject
matter.
Promotes a full understanding of human
behavior/personality traits in their natural setting.
It is instrumental for positive societal changes.

11. Strengths of Qualitative
Research
It engenders respect for people’s individuality.
It’s a way of understanding & interpreting social
interactions.
Increases researcher’s interests in the study.
Offers multiple ways of acquiring and examining
knowledge about something.

12. Weaknesses of Qualitative
Research
1. It involves a lot of researcher’s subjectivity in data analysis.
2. It is hard to know the validity/reliability of the data.
3. It is open-ended questions yield “data overload” that
requires long-time analysis.
4. It is time-consuming.
5. It involves several processes, whose results greatly depend
on the researcher’s views or interpretations.

13. Tupes of Qualitative Research
Case Study
Long time study of a person,
group, organization or
situation and an empirical
inquiry that investigates
current phenomenon.
Ethnography
a study of a particular
cultural group.

14. Tupes of Qualitative Research
Phenomenology
“live-experienced” of a
phenomenon
Historical Analysis
there is an examining of
past events to draw
conclusions and make
predictions about the
future.

15. Tupes of Qualitative Research
Content Analysis
a research technique that
analyzes the modes of
communication such as
letters, e-mails etc.
Discourse Analysis
study of social life, understood
through analysis of language it
includes face-to-face talk, non-
verbal interaction, images and
symbols.

16. Tupes of Qualitative Research
Grounded Theory
takes place when there is a
discovery of new theory
which underlies your study
at the time of data
collection and analysis
Narrative Report
designed to present things or
events that have happened in
the past through a logical
progression of the relevant
information

17. Tupes of Qualitative Research
Biography
study of an individual’s life and
struggles and how they reflect
cultural themes of the society.
Five common types of
biography
Action Research
classroom-based or school-based
research seeks transformative
change through the process of
taking action and doing research,
which are linked together by critical
reflection

18. Five common types of biography
Scholarly Chronicles
focus on the historical portrayal of an
individual life.
Life History Writing
narrative of a life through the conceptual
analysis of the subject’s motives and
beliefs within the world of ideas.
a nonfiction account of life experiences
of a person
recording of life memories, experiences,
whether one’s or another’s.
Intellectual Biography Memoir Biography
Narrative Biography
stylistic presentation of the biographer’s
reflections and insights in relation to the
factual account of life.

19. Activity Time!
Activity is in Google Classroom
References:
Pastor, m (2020) Practical Research 1 – Grade 11
Alternative Delivery Mode Quarter 1– Module 2: Qualitative Research and
its important to daily life, First Edition
Abdullah, S.N. (2018) .Practical Research 1: Qualitative Research for SHS
[PowerPoint slides].Retrieved from
http://www.academia.edu./ppt

20. Thank You!