2. Review Time
Inside the thought balloon are words associated
with either quantitative or qualitative research.
Using the table provided on the next page, list
five (5) words each associated with quantitative
and qualitative research
5. QUALITATIVE RESEARCH
• Qualitative Research is commonly called
interpretative research.
• Its method relies heavily on “thick”
verbal description of a particular
context being studied.
6. QUALITATIVE RESEARCH
• Generally speaking, qualitative
research spends a great deal of time
in the setting being studied; rely on
themselves as the main instrument
of data collection; and analyze data
using interpretative lenses.
7. QUALITATIVE RESEARCH
• Qualitative research involves collecting
and analyzing non-numerical data (e.g.,
text, video, or audio) to understand
concepts, opinions, or experiences.
• It can be used to gather in-depth insights
into a problem or generate new ideas for
research.
10. 01 Qualitative research is NATURALISTIC.
A study to be conducted by the researcher should be based
on real-life situations. Likewise, the researcher should also
unfold the study in a natural manner, that is, the findings
are derived from the analysis of authentic data gathered
from the participants.
11. 02 Qualitative research is PURPOSEFUL.
In conducting a qualitative type of study, the researcher
should select the participants in a purposive manner, that is,
they will be selected because they either have easy access to
the information needed or simply have the knowledge to
provide a great deal of information needed to the study.
Hence, these participants are called “information rich” in the
context of research.
12. 03 Qualitative research is DETAILED.
A thick description of gathered data from the
participants makes this type of study a detailed one. It
is important that the researcher should capture the
direct quotations of the responses of the
participant/s from the conducted interview or
observation.
13. 04 Qualitative research REQUIRES
ENGAGEMENT AND NEUTRALITY
Direct contact with the people, situation, and phenomenon under
investigation should be established by the researcher. Immersing
oneself would enable the researcher to acquire personal experiences
and insights which are essential to better understand the
phenomenon.
14. 04 Qualitative research REQUIRES
ENGAGEMENT AND NEUTRALITY
Further, the researcher should also be neutralin the
responses and observations he/she may get while
engaging with the participant/s. The researcher should
likewise show openness, sensitivity, and respect.
15. 05 Qualitative research FOLLOWS
AN INDUCTIVE PROCEDURE
As the researcher immerses himself/herself in the
phenomenon under investigation, specific details and data
will be gathered from the target participant/s. These data
then can be used to discover emerging patterns and
themes.
16. 05 Qualitative research FOLLOWS
AN INDUCTIVE PROCEDURE
Following an inductive procedure, the
researcher will start from exploring the
phenomenon and will end to confirming
findings of the works.
17. 06 Qualitative research is viewed in
a HOLISTIC PERSPECTIVE
A study in a qualitative type cannot be simply done in a linear
and cause and effect relationship approach. Rather, it
requires the researcher to view the whole phenomenon
under investigation in a complex system, that is, different
variables can either cause or effect the phenomenon.
20. Interview and observation are the common
instruments used in the conduct of a qualitative
study. Such instruments can provide qualitative
data that can be utilized as a support for any
quantitative data appearing in a study, hence, a
more reliable result will be ensured.
22. Since this type of research study requires
the researcher to immerse
himself/herself in the phenomenon
under investigation, direct experiences
can be acquired.
23. Similarly, considering “information rich”
participant/s, as well as utilizing interview and
observation as qualitative research instruments,
may enable the researcher to gather more
accurate data needed in explaining a complex
phenomenon.
25. Small number of participants is
usually considered in qualitative
research. Hence, less resources will
be needed to accomplish the study.
26. Likewise, interview schedule and
observation checklist as qualitative
research tools demand the researcher to
spend less resources unlike questionnaires
as a primary tool utilized in quantitative
research.
29. The use of a small number of participants in
qualitative research may result in limited
responses. Thus, findings of the study might
not be possibly generalized to a larger
population. Replication of the study is often
suggested.
31. Unlike quantitative research which deals with
numeric data and can be interpreted through
statistical formula, qualitative research presents
non-numeric data which are all based on the
subjective responses of the participants. If data are
not critically analyzed and carefully interpreted,
results may become biased and even less credible.
33. Though qualitative research utilizes a small number of
participants, this, however, demands the researcher to
spend more time in dealing and engaging with them.
Similarly, the analysis and interpretation phase of the
study also requires the researcher to take more time in
observing the emerging patterns and themes derived
from participants’ provided data.
